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28Publicado 2015“…Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. …”
Libro electrónico -
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33Publicado 2014Libro electrónico
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34Publicado 2021“…It will serve as a companion peer-reviewed journal to GEN, bridging the gap between the practical application of GEN and related peer-reviewed research"--Publisher's website…”
Seriada digital -
35Publicado 2014Tabla de Contenidos: “…Gen Y Now: Millennials and the Evolution of Leadership; Copyright; Contents; Introduction; Chapter 1: The Platform Is Burning; Back to the Future; The Time Is Now; Leadership for a New Generation; The Right Kind of Change; Conclusion; Chapter 2:For the First Time in History; The Generations; Why the Emphasis on Gen Y; The High Cost of Turnover; The Need to Retain Knowledge Capital; Conclusion; Chapter 3:Why the Negative Feelings Toward Gen Y: The Science; Prejudices; The Four Generations; Overcoming Stereotypes; Conclusion; Chapter 4:Myths; Myth 1: Gen Yers Are Slackers or Lazy…”
Libro electrónico -
36Publicado 2014Tabla de Contenidos: “…Introduction : the Gen Z effect -- Meet Gen Z - the Über generation -- Breaking generations : from pyramids to skyscrapers -- Hyperconnecting : from me to we -- Slingshotting : leaping into the future -- Shifting from affluence to influence -- Adopting the world as my classroom -- Lifehacking : a playbook for Gen Z -- Conclusion : welcome to Gen Z.…”
Libro electrónico -
37por McMillan, Robert C.“…While today’s global economy is experiencing a significant cycle of out-sourcing across industries, leadership cannot be outsourced; it must be organically transformed. The Next Gen Leader will show you how to discard outworn traditions and become the next-generation leader you were born to be! …”
Publicado 2014
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39Publicado 2021Libro electrónico
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