Tabla de Contenidos: “…-- References -- Chapter 1 Leadership and Management In Public Relations: Two Sides of the Same Coin -- History's Revelations -- Defining the Field -- Purview of Operations -- Similarities and Differences Between Leadership and Management -- Leadership Definition and Approaches -- Leader Communication Styles -- Leadership Orientations -- Leadership Types -- Management Definition and Approaches -- Followers -- Running Meetings -- Characteristics of Effective Public Relations Leaders -- Managing Across Generations -- Executive Viewpoint -- Key Words -- References -- Chapter 2 Team Management -- Traits of Top-Performing Groups -- Group Structure -- Conflict -- Creativity -- Project Management -- Freelancers, Consultants, and Vendors -- Freelancers -- Consultants -- Vendors -- Size Matters -- Executive Viewpoint -- Key Words -- References -- Chapter 3 Professionalism, Ethics, and Law: The Good Person Representing an Organization Well -- Professionalism -- Ethics -- Building Up to Ethics -- Ethics Orientations and Reasoning -- Resolving Ethical Dilemmas -- Law -- Building a System of Laws -- Cooperation Between Public Relations and Legal Staffs -- First Amendment -- Particular Areas of Law -- Privacy -- Defamation of Character -- Copyright -- Trademark -- Contracts -- Fraud -- Governing Concepts -- Executive Viewpoint -- Key Words -- References -- Chapter 4 Distinctions Between Agency and Nonagency Operations -- Nonagency ("Corporate") Public Relations Operations -- Agency Public Relations Operations -- What Job Descriptions Can Tell Us -- Executive Viewpoint -- Key Words…”

“…Deciding who to approach for work is of key importance whether you are looking for a full-time position or freelance work, and the book maps out the creative marketplace, examining the main areas of work and describing the types of position available in each, and how the commissioning process works. …”

Tabla de Contenidos: “…Cover; Writing Feature Articles; Copyright; Contents; Illustrations; Foreword: From a lecturer; Foreword: From a writer; Preface; Acknowledgements; I Practising the skills; 1 Introduction; THE BASIC SKILLS AND RESOURCES; GATHERING EXPERIENCE AND NETWORKING; ASSIGNMENTS; 2 Getting organized; BOOKS AND EQUIPMENT; RUNNING A BUSINESS; ASSIGNMENTS; 3 From idea to publication; THE FEATURE DEFINED; THE STAGES IN PRODUCTION; ASSIGNMENTS; 4 The world of ideas; STAFF WRITERS' IDEAS; FREELANCE WRITERS' IDEAS; DEVELOPMENT TECHNIQUES; THE PLACE OF SPECIALISM; CHECKLIST; ASSIGNMENTS…”

Tabla de Contenidos: “…3 The electronic jigsaw puzzleHow television gets its news; Staff, freelances and stringers; Foreign news sources; International news agencies; Archives; Video news releases; 4 Who does what in television news; Multimedia working and multi-skilling; The organization of television news; The news-gathering machine; Reporters and camera crews; Domestic assignments; Covering the world; The three faces of output; Writers; Production output; Technical output; Integrated newsroom systems; Newsroom layout; Computerized newsrooms; And the history of the future ...; 5 Writing for television news…”

Tabla de Contenidos: “…The Production CrewTalent; The Freelance Crew; Review Questions; CHAPTER 3The Television Production Facility; Production Methods; The Venue; The Television Studio; Remote Production Facilities; The Production Switcher; The Wipe; Chroma-Key; Synchronized Movements with the Virtual Set; Practical Examples; Digital Video Effects; Review Questions; CHAPTER 4How Television Works; The Video Signal; Light and Shade; Distributing the Signal; Television Standard Compatibility; The Television Picture; Picture Detail; Picture Tones; Review Questions; PART 2The Process, Script, and Production Plan…”

Tabla de Contenidos: “…Cover; Praise for Lead the Work; Title Page; Copyright; Contents; Foreword; Acknowledgments; Part One The Background; Chapter 1 Leading Work-Not Managing Employees; Work: Escaping Traditional Regular Full-Time Employment; Work Is Leaving Organizations; Talent Platforms Optimize Freelancing; Seeing a Pattern in the Pieces; Notes; Chapter 2 Free Agent World; Why Employment Evolved, and What's Evolving Next; Problems in Job Land; The Less "Regular" Full-Time Job; The Starbucks Office and the Social Acceptability of Free Agency; From Free Agent Nation to Free Agent World…”

Tabla de Contenidos: “…Transformation and Distortion""; ""The Free Transform Tool""; ""Step and Repeat Rotation""; ""Introducing Image Warp""; ""Image Warp in Combination""; ""Cloning in Perspective""; ""Special Effects with Cloning""; ""Puppet Warp: Animal Tamer""; ""Puppet Warp: Get to Grips""; ""Transformation in Practice""; ""Content-aware Scaling""; ""Content-aware Fill 1""; ""Content-aware Fill 2""; ""Interlude: the Freelance Artist""; ""3. Hiding and Showing""; ""Texture with Layer Modes""; ""Layer Masks 1: Intersections""…”

Tabla de Contenidos: “…Personnel; Personnel Descriptions; Freelance Personnel; Chapter 3. The Television Media; HDTV; Interactive/Internet Television; Television for Mobile Phones; Personal Video Recorder; Media Summary; Chapter 4. …”

Tabla de Contenidos: “…INTERLUDE: The perfect setup2 Transformation and distortion; The Free Transform tool; Step and repeat rotation; Introducing Image Warp; Image Warp in combination; Cloning in perspective; Special effects with cloning; Transformation in practice; INTERLUDE: The freelance artist; 3 Hiding and showing; Texture with layer modes; Layer masks 1: intersections; Layer masks 2: transparency; Layer masks 3: soft edges; Layer masks 4: smoothing; Blending 1: fire power; Blending 2: plane view; INTERLUDE: Graphics tablets; 4 Image adjustment; Shadows and highlights.; Learning Curves…”

Tabla de Contenidos: “…Tour Personnel and Unions; Road Crew Duties; 3. Business; Freelance; Company Employee; Direct Contact; Pay; Per Diem; Equipment Costs; Contracts; Authorized Representative; Contracting the Crew; The Contract Rider; Rider Items; The Importance of the Rider; Follow-up; The Promoter's View; Small Production-Low Budget; The Yellow Card; 4. …”

Tabla de Contenidos: “…The Free Transform toolStep and repeat rotation; Introducing Image Warp; Image Warp in combination; Cloning in perspective; Special effects with cloning; Transformation in practice; Content Aware Scaling 1; Content Aware Scaling 2; Interlude: The freelance artist; 3 Hiding and showing; Texture with layer modes; Layer masks 1: intersections; Layer masks 2: soft edges; Layer masks 3: smoothing; Layer masks 4: auto masking; Blending 1: fire power; Blending 2: plane view; Interlude: Graphics tablets; 4 Image adjustment; Shadows and highlights; Learning Curves; Matching colors with Curves…”

Tabla de Contenidos: “…Front Cover; Job Reconnaissance; Copyright Page; Contents; Acknowledgments; Introduction; 1 Foundations: What You Ought to Have Done before Buying This Book; Task Management; Time Management; Your Personal Brand; Website; LinkedIn; Blog; Microblogs, Social Platforms, and Forums; Content Creation; Becoming Public; Open Source Projects; Freelance; Repurposing Work Products; Personal Brand Management; Networking; SEO Cycles; 2 Time to Leave: How to Know When You Should Move On; The End of the Road; Economic Cycles; Maturity; Identifying What You Want…”

Tabla de Contenidos: “…Adding Optical ArtifactsPainting in the Composite; Interview: Aron Baxter, Guava /Nice Shoes, New York City; Chapter 11: Working with 2.5D and 3D; 2D vs. 2.5D vs. 3D; Compositing 2.5D and 3D; Interview: David Schnee, Tippett Studio, Berkeley, California; Interview: Aaron Vasquez, Click 3X, New York City; Chapter 12: Advanced Techniques; High Dynamic Range Images; Stereoscopic 3-D; Time Warping and Optical Flow; Working with Advanced Techniques; Interview: Jerry van der Beek, Little Fluffy Clouds, Marin, California; Interview: Tonya Smay, Freelance /Stardust Studios, New York City…”

Tabla de Contenidos: “…Free Transform distortionStep and repeat rotation; Image Warp: flag waving; Cloning in perspective; Special effects with cloning; Puppet Warp: animal tamer; Puppet Warp: get to grips; Cappuccino with sprinkles; Content-Aware Scaling; Content-Aware Fill 1; Content-Aware Fill 2; Content-Aware Moving 1; Content-Aware Moving 2; Choose your distortion; Straightening with Camera Raw; Wide-angle wonder; Easy panorama correction; Spin the bottle 1; Spin the bottle 2; The freelance artist; 3 Hiding and showing; Texture with layer modes; Layer masks 1: intersections; Layer masks 2: soft edges…”

Tabla de Contenidos: “…; Your First Rails Application; Digging Deeper: Introducing the Pipeline Application; The Finishing Touches: A Tour; Pushing Rails to Production; Appendix A: Running a Freelance Web Business; Administration Basics; Your Service Offering; Surviving in the Long Term; Appendix B: Resources; Internet Infrastructure; Client-Side Development; Design Resources; Server-Side Development; Glossary; Index…”

Tabla de Contenidos: “…Visual Effects Data CoordinatorVisual Effects PA, Runner, and Similar Support Positions; Freelance Visual Effects Crew; First Assistant Director (AD); Visual Effects DP; Blue or Green Screen DP; Motion Control Technician; Miniature Pyrotechnicians; Other Special VFX Crew; Chapter 4 Basic VFX Technologies and Equipment; Blue and Green Screens; Lighting for Blue- or Greenscreen Photography; Motion Control; When to Use Motion Control; EncodaCam; VistaVision Cameras; High-Speed Photography; Digital Video Assist with Compositing Capability; Motion Capture; SpaceCam, Wescam, Flying-Cam…”

Tabla de Contenidos: “…Ethics and Fact-Based Stories; What's Real and What Isn't; Documentaries and Ethics; You Decide; Oliver Stone; The Fact Police on the Attack; The Fact-Based Police Attack Early; The Path to 9/11; You Decide; A Million Little Pieces by James Frey; Freelance Book Editors and Fact-Based Projects; Rights and Ethics; You Decide; Securing Approvals Can Raise Ethical Concerns; You Decide; How to Interact with Rights Holders Ethically; You Decide; Chapter 7. …”

Tabla de Contenidos: “…Understanding the Power of NetworkingHaving a Plan, and Committing to Your Success; Standing Out Among the Crowd; Donning a Teflon Coat; Perfecting Your Craft; Having Good Interview Skills; Being Able to Ask for What You Want; A Winning Attitude; A Willingness and an Ability to Play the Game; Being Well Liked and Having a Good Reputation; A Game Plan for Getting Through the Rough Times; Remembering the Five ""P""s; 4. Career Options; Freelance Vs. Staff; Being Part of a Crew; Unions and Guilds; Independents Vs. …”

Tabla de Contenidos: “…Create a Linked List -- Search a Linked List -- Removing a Node from a Linked List -- Reverse a Linked List -- Finding a Linked List Cycle -- Vocabulary -- Challenges -- Chapter 11 Stacks -- When to Use Stacks -- Creating a Stack -- Using Stacks to Reverse Strings -- Min Stack -- Stacked Parentheses -- Vocabulary -- Challenges -- Chapter 12 Queues -- When to Use Queues -- Creating a Queue -- Python's Built-In Queue Class -- Create a Queue Using Two Stacks -- Vocabulary -- Challenge -- Chapter 13 Hash Tables -- When to Use Hash Tables -- Characters in a String -- Two Sum -- Vocabulary -- Challenge -- Chapter 14 Binary Trees -- When to Use Trees -- Creating a Binary Tree -- Breadth-First Tree Traversal -- More Tree Traversals -- Invert a Binary Tree -- Vocabulary -- Challenges -- Chapter 15 Binary Heaps -- When to Use Heaps -- Creating a Heap -- Connecting Ropes with Minimal Cost -- Vocabulary -- Challenge -- Chapter 16 Graphs -- When to Use Graphs -- Creating a Graph -- Dijkstra's Algorithm -- Vocabulary -- Challenge -- Chapter 17 Self-Taught Inspiration: Elon Musk -- Chapter 18 Next Steps -- What's Next? -- Climbing the Freelance Ladder -- How to Get an Interview -- How to Prepare for a Technical Interview -- Additional Resources -- Final Thoughts -- Index -- EULA…”