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Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Chapter 1 Decision Making Using Fuzzy Logic Using Multicriteria -- 1.1 Introduction -- 1.2 Fuzzy Logic -- 1.3 Decision Making -- 1.4 Literature Review -- 1.5 Conclusion -- Acknowledgment -- References -- Chapter 2 Application of Fuzzy Logic in the Context of Risk Management -- 2.1 Introduction -- 2.2 Objectives of Risk Management -- 2.3 Improved Risk Estimation -- 2.3.1 Point-Wise Calculations on a Curve -- 2.3.2 Estimation of a Curve -- 2.3.3 Accuracy in Quantification is Raised -- 2.3.4 The Problems with the Basic Quantification Approach -- 2.4 Threat at Quantification Matrix -- 2.4.1 Qualitative Matrix -- 2.4.2 Errors in Scaling -- 2.4.3 Band Width at Various Scales -- 2.5 Fundamental Definitions -- 2.5.1 Positioning Statement -- 2.5.2 Risk Under the Level of Tolerance -- 2.5.3 Risk Elimination -- 2.6 Fuzzy Logic -- 2.7 Risk Related to Fuzzy Matrix -- 2.8 Conclusion -- Bibliography -- Chapter 3 Use of Fuzzy Logic for Controlling Greenhouse Environment: A Study Through the Lens of Web Monitoring -- 3.1 Introduction -- 3.2 Design (Hardware) -- 3.2.1 Sensor for Measuring Soil Moisture -- 3.2.2 Sensor for Measuring Humidity and Temperature -- 3.3 Programming Arduino Mega Board -- 3.3.1 Fuzzification -- 3.3.2 Fuzzy Inference -- 3.3.3 Communication via Remote Connections and a Web Server -- 3.4 Implementation of a Prototype -- 3.5 Results -- 3.6 Conclusion -- Bibliography -- Chapter 4 Fuzzy Logics and Marketing Decisions -- 4.1 Introduction -- 4.2 Literature -- 4.2.1 Fuzzy Logic (FL) -- 4.2.2 FL Application in Marketing -- 4.2.2.1 Communication and Advertising -- 4.2.2.2 Customer Service and Satisfaction -- 4.2.2.3 Customer Segmentation -- 4.2.2.4 CRM -- 4.2.2.5 Pricing -- 4.2.2.6 Evaluation of a Product -- 4.2.2.7 Uncertainty in the Development of New Products…”