“…Based on extensive research, the authors’ program enables salespeople to articulate value in three essential conversations with the customer: the Differentiation Conversation (creating value), the Justification Conversation (elevating the value to the right level of decision maker), and the Maximization Conversation (capturing that value and maximizing the size of your opportunities)…”

“…Artificial intelligence has made enormous progress in the last five years, and after a decade of texting and messaging on smartphones, people have become comfortable with conversational interfaces. Put together, those two trends mean we’ll soon be chatting with conversational bots: intelligent software designed to make you feel as though you’re talking to a real person. …”

Materias: <img src="http://mlm-s2-p.mlstatic.com/literatura-y-conversion-h-jurgen-baden-7840-MLM5278506900_102013-O.jpg" style="border:1px solid #000;width:64px">