“…. · Buddy Holly would likely have avoided his tragic death in a plane crash at age 22 if his 1959 tour had been sponsored by a company like Coca Cola because today’s corporatized tours are vastly better financed and organized than the haphazard efforts of the 1950s. · The economic value of albums by the likes of Elvis and Michael Jackson has risen significantly since their deaths – the ironic byproduct of the way their behavior tarnished their own brands while they were alive. · Diana Ross might never have quit The Supremes if she had known that one-third of the artists in the 1960s who quit the group had charting careers of only one year. · Thomas Edison’s invention of the phonograph led to the modern record industry, but he is really the godfather of computer programs like Garageband which have created home recording studios. …”

“…This is done through the use of some of the most important practical examples in existence, with case studies from ABB, Coca Cola, Electrolux, British Telecom, Nat West, Skandia and Volvo. …”

“…Failure to integrate applications to service management requirements results in such wryly anticipated spectacles as the annual crash of the websites of Super Bowl advertisers such as Coca-Cola and Acura. Waschke weighs in on the debate between those who advocate integrating "best-of-breed" applications and those who favor a pre-integrated set of applications from a single vendor. …”

“…., the BBC, Kellogg’s, and Coca-Cola. Dawes’ work has been featured in numerous journals, including idN, Creative Review, MacUser, Computer Arts, Create, The Guardian, and Communications Arts. …”

“…Sharing a wealth of illuminating stories, from those of Mulally's achievement at Ford and Mack's at Morgan Stanley, to how Harvey Golub and Ken Chenault successfully restored American Express to long-term sustainable growth, how Neville Isdell turned the Coca-Cola company around, and the continuing prowess of Jeff Bezos in growing Amazon.com, he first reveals how extraordinary leaders marshal and sustain the level of energy in themselves that is required and how they enlist a core group of proficient co-leaders. …”

“…Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. …”

“…Through examples of real-world success stories—among them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlines— and a detailed sample case study that shows effective Brand Modeling practices in a..…”

Tabla de Contenidos: “…Memoria de análisis de formas arquitectónicas / José de Coca Leicher, p. 793; Aproximaciones gráficas al patrimonio desde la Geometría Descriptiva: una experiencia docente e investigadora / María del Carmen Vílchez Lara, p. 797; Expresión gráfica y diseño de mobiliario. …”

Tabla de Contenidos: “…Nuevas aportaciones al conocimiento arquitectónico y urbanismo de Cauca (Coca, Segovia, Hispania Citerior) en época romana: Víctor Manuel Cabañero Martín & al. …”