“…El Bulli, Mercadona, Bausch&Lomb, Coca-Cola... son marcas que «lo tienen». De hecho, todas las empresas que verdaderamente sobresalen tienen ese «algo» en común. …”

“…-Peter V. Ueberroth, director, Coca-Cola-three women directors today; women on board since 1934. …”

“…And the world is taking note: Western companies from Lockheed Martin to McDonald's are moving in, Ford is setting up factories, Coca Cola is heading to the countryside in rickshaws, and research centers for Fortune 500 companies are popping up everywhere. …”

“…In its first ten years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. …”

“….; Giulia Canova, BA; Jun.-Prof. Dr. Ivo Coca-Vila; Tommaso Giardini, MA; Jessica Kruger, MPhil (Cantab); Lisa Kujus; Prof. …”

“…The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. …”

“…Brands featured include: Abbey National, adidas, American Express, BBC, Birds Eye, CNN, Coca Cola, Compuserve, Dr Martens, Dulux, Duracell, easyjet, Ericsson, Ford, Gillette, Haagen Dazs, Heinz, HMV, Interflora, Kellogg's Cornflakes, Kit-Kat, Kwik-Fit, L'Oreal, lastminute.com, levi's, Marks & Spencer, Martini, Mars,McDonalds, Nike, Nokia, Olympus Oxo, One 2 One, Pepsi, Sainsbury's, Sega, Smirnoff, Tate & Lyle, The Sun, Timberland, Virgin, Vodafone…”

Tabla de Contenidos: “…Efectos del cultivo y producción de la coca sobre los recursos naturales -- 1.4. Coca y financiación de grupos al margen de la ley -- 1.5. …”

Tabla de Contenidos: “…Las drogas inteligentes del siglo XXI -- 5-htp -- Acetil-l-carnitina -- Ácido alfa-lipoico -- Ácido docosahexaenoico -- Ácido glutámico -- Adrafinil -- Amineptino -- Ampakinas -- Aniracetam -- Arecolina -- Armodafinil -- Almitrina-raubasina -- Aswagandha -- Bacopa monniera -- Bebidas energéticas con cafeína y taurina -- Captopril -- Centrofenoxina -- Citicolina -- Hoja de coca y cocaína (y dos bebidas muy populares) -- Coenzima Q10 -- Colina -- Creatina -- DHEA -- DMAE (dimetilaminoetanol, deanol) -- Donepezilo -- Etilfenidato -- La administración del etilfenidato -- Fenibut -- Fenilalanina -- Fenitoína -- Fipexide -- Fisetina -- Flumazenilo -- Fosfatidilserina -- Gabapentina y pregabalina -- Galantamina -- Gerovital -- GHB -- Ginkgo biloba -- Ginseng -- Gotu kola -- Grelina -- Guaraná -- Huperzina A -- Hydergina -- Hidroxifasudilo -- Hipérico -- Idebenona -- Ifenprodil -- Isproniclina -- Kanna -- Kava-kava -- Kratom -- L-alfa-glicerilfosforilcolina (GPC) -- Lecitina -- L-teanina con cafeína -- L-tirosina -- MDPV, las «sales de baño» -- Melatonina -- Memantina -- Methiopropamina -- Metilfenidato -- Milacemida -- Modafinilo -- NADH -- Nefiracetam -- Nimodipina -- Noopept -- Oxiracetam -- Piracetam -- Piritinol -- Piroglutamato (ácido piroglutámico) -- Pramiracetam -- Pregnenolona -- Rivastigmina -- SAMe -- Selegilina -- Soma -- Sulbutiamina -- Té verde (extracto) -- Tianeptino -- Tramadol -- Triptófano -- Vasopresina -- Vincamina -- Vinpocetina -- Vitamina B12 -- Bibliografía…”

Tabla de Contenidos: “…-- Step 1 Market Segmentation -- Step 2 Select a Beachhead Market -- Step 3 Build an End User Profile for the Beachhead Market -- Step 4 Estimate the Total Addressable Market (TAM) for the Beachhead Market -- Step 5 Profile the Persona for the Beachhead Market -- Step 6 Full Life Cycle Use Case -- Step 7 High-Level Product Specification -- Step 8 Quantify the Value Proposition -- Step 9 Identify Your Next 10 Customers -- Step 10 Define Your Core -- Step 11 Chart Your Competitive Position -- Step 12 Determine the Customer's Decision-Making Unit (DMU) -- Step 13 Map the Process to Acquire a Paying Customer -- Step 14 Estimate the Total Addressable Market (TAM) Size for Follow-on Markets -- Step 15 Design a Business Model -- Step 16 Set Your Pricing Framework -- Step 17 Estimate the Lifetime Value (LTV) of an Acquired Customer -- Step 18 Map the Sales Process to Acquire a Customer -- Step 19 Estimate the Cost of Customer Acquisition (COCA) -- Step 20 Identify Key Assumptions -- Step 21 Test Key Assumptions -- Define the Minimum Viable Business Product (MVBP) -- Step 23 Show That "The Dogs Will Eat the Dog Food" -- Step 24 Develop a Product Plan…”

“…These ethnographies were published between the 1970s and 2000s, following different theoretical and thematic approaches, and they often transcended the boundaries of case studies to become important reference works on key aspects of Andean culture: for example, the symbolism and ritual uses of coca in the case of Catherine J. Allen; agricultural rituals and internal social divisions in the case of Peter Gose; social organisation and kinship in the case of Billie Jean Isbell; the use of khipus and concepts of literacy in the case of Frank Salomon; and the management and ritual dimensions of water and irrigation in the case of Ricardo Valderrama and Carmen Escalante. …”

“…The industry standard in supply chain management—fully revised and updated to provide today’s logistics solutions The proven pillars of success in logistics and supply chain management introduced in the first edition of Supply Chain Strategy now guide the supply chains of many of the world’s most successful organizations, including 3M, Abbott, BP, Coca-Cola, Disney, Hallmark, Honda, Mitsubishi, Oxxo-FEMSA, Payless, P&G, Pratt & Whitney, Wal-Mart, Rio Tinto, and many others. …”

“…Flying for Peanuts explains how the son of Spanish immigrants put himself through Columbia College by driving a Coca-Cola truck and then grew the fledgling advisory into ownership of Texas International Airlines. …”

“…After presenting case studies from Coca Cola and Adobe, LeMay also addresses additional steps that your organization can take to "future-proof" your agile transformation efforts…”

“…Cómo ganar una guerra nos descubre que no hay tantas diferencias entre el escenario de la II Guerra Mundial y nuestro día a día profesional y ofrece valiosas lecciones sobre las decisiones tomadas en el campo de batalla por los generales de ejércitos tan poderosos como Coca Cola, Microsoft, Sony, JVC, GlaxoSmith- Kline, Procter&Gamble o Unilever. …”

“…You'll find winning leadership methods based on interviews with leaders of Target, Google, Microsoft, Coca-Cola, Feeding America, United Way, Verizon, Southwest Airlines, Goldman Sachs, and H&R Block. …”

Accés lliure

“…Wallace and Xia present powerful case studies and lessons from UPS, Coca-Cola, Home Depot, Shaw Industries, and other pioneers. …”

“…Zhu and Cao bring listeners across the globe, revealing how big conglomerates—Coca-Cola, Ping An, and AB InBev—and scrappy upstarts—an Italian toll payment platform, a Chinese footwear retailer, a Nigerian media company, and scores of others—have managed to thrive by tapping into their unique capabilities. …”