“…It analyses results drawn from an in-depth study of twenty-five HEIs from across sixteen countries: Australia, Belgium, Canada, Czech Republic, Denmark, Finland, Greece, Hong Kong China, Hungary, Ireland, Japan, New Zealand, Portugal, Spain, Sweden, United Kingdom…”

“…“In countries such as China, the exceptional scale of rural to urban migration amplifies the challenges from informality. …”

“…This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. …”

“…IDG broke new ground in the 1980s by opening offices in China, the Soviet Union, Eastern Europe, and other markets deemed off-limits. …”