Tabla de Contenidos: “…Introduction -- Chapter 1. Big Data, Big Problems -- Chapter 2. Big Data, Big Solutions -- Part 2. …”

Materias:

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Contents -- Preface -- About the Authors -- List of Figures -- List of Tables -- Chapter 1 Why Big Data? -- 1.1 Big Data -- 1.2 What Creates Big Data? …”

Tabla de Contenidos: “…Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. …”

Tabla de Contenidos: “…Introduction -- 1 Walmart: How Big Data Is Used To Drive Supermarket Performance -- 2 CERN: Unravelling the Secrets of the Universe with Big Data -- 3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want -- 4 Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing -- 5 Shell: How Big Oil Uses Big Data -- 6 Apixio: How Big Data Is Transforming Healthcare -- 7 Lotus F1 Team: How Big Data Is Essential To The Success Of Motorsport Teams -- 8 Pendleton & Son Butchers: Big Data for Small Business -- 9 US Olympic Women's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance -- 10 ZSL: Big Data In The Zoo And To Protect Animals -- 11 Facebook: How Facebook Use Big Data to Understand Customers -- 12 John Deere: How Big Data Can Be Applied On Farms -- 13 Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal -- 14 LinkedIn: How Big Data Is Used To Fuel Social Media Success -- 15 Microsoft: Bringing Big Data To The Masses -- 16 Acxiom: Fuelling Marketing With Big Data -- 17 US Immigration and Customs: How Big Data Is Used To Keep Passengers Safe and Prevent Terrorism -- 18 Nest: Bringing the Internet of Things into The Home -- 19 GE: How Big Data Is Fuelling the Industrial Internet -- 20 Etsy: How Big Data Is Used In A Crafty Way -- 21 Narrative Science: How Big Data Is Used To Tell Stories -- 22 BBC: How Big Data Is Used In The Media -- 23 Milton Keynes: How Big Data Is Used To Create Smarter Cities -- 24 Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan -- 25 Airbnb: How Big Data Is Used To Disrupt the Hospitality Industry -- 26 Sprint: Profiling Audiences Using Mobile Network Data -- 27 Dickey's Barbecue Pit: How Big Data Is Used to Gain Performance Insights Into One Of America's Most Successful Restaurant Chains -- 28 Caesars: Big Data At The Casino -- 29 Fitbit: Big Data In The Personal Fitness Arena -- 30 Ralph Lauren: Big Data In The Fashion Industry -- 31 Zynga: Big Data In The Gaming Industry -- 32 Autodesk: How Big Data Is Transforming The Software Industry -- 33 Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays -- 34 Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud -- 35 Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London -- 36 The US Government: Using Big Data To Run A Country -- 37 IBM Watson: Teaching Computers To Understand And Learn -- 38 Google: How Big Data Is At The Heart Of Google's Business Model -- 39 Terra Seismic: Using Big Data To Predict Earthquakes -- 40 Apple: How Big Data Is At The Centre Of Their Business -- 41 Twitter: How Twitter And IBM Deliver Customer Insights From Big Data -- 42 Uber: How Big Data Is At The Centre Of Uber's Transportation Business -- 43 Electronic Arts: Big Data In Video Gaming -- 44 Kaggle: Crowdsourcing Your Data Scientist -- 45 Amazon: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers -- Final Thoughts -- About the Author -- Acknowledgements -- Index…”

Materias: “…Big data…”

“…The second broadly characterises Big Data, and describes its production, sourcing and key elements in Big Data analysis. …”

Tabla de Contenidos: “…Big data security issues with challenges and solutions -- 7. …”

Tabla de Contenidos: “…CHAPTER 1 Introduction -- CHAPTER 2 Examining (Big) Data Practices and Ethics -- CHAPTER 3 Big Data: Ethical Debates -- CHAPTER 4 Big Data in Biomedical Research -- CHAPTER 5 Big Data-Driven Health Surveillance -- CHAPTER 6 Emerging (Inter-)Dependencies and their Implications…”

Materias:

Tabla de Contenidos: “…Blending Art and Science Integrated Marketing, Really; Data Privacy and Security; Part II Get Ready for Big Data Marketing; Chapter 4 Definitions for the Real World of Big Data Marketing; Big Data Terminology; Big Data Marketing; Integrated Marketing Management (IMM); Marketing Operations Management; Customer Interaction Management; Digital Messaging; Digital Marketing; Chapter 5 Meet the Modern Marketing Department (Michelangelo Meets Einstein); The CMO as a Change Agent; The Data Scientist; The CMO and CIO Dynamic; Part III The Five Steps to Data-Driven Marketing and Big Data Insights…”

Tabla de Contenidos: “…Getting started with big data -- pt. II. Technology foundations for big data -- pt. …”

Tabla de Contenidos: “…Big data, big impact -- Values and actions -- Current practices -- Aligning values and actions…”

Tabla de Contenidos: “…Big Data Analytics: Turning Big Data into Big Money; Copyright; Contents; Preface; Acknowledgments; Chapter 1: What Is Big Data?…”

Tabla de Contenidos: “…Semantic technologies and big data -- section III. Big data processing -- section IV. …”

Tabla de Contenidos: “…Front Cover; Contents; Preface; Acknowledgments; Authors; Chapter 1: Introduction; Chapter 2: The Mother of Invention's Triplets: Moore's Law, the Proliferation of Data, and Data Storage Technology; Chapter 3: Hadoop; Chapter 4: HBase and Other Big Data Databases; Chapter 5: Machine Learning; Chapter 6: Statistics; Chapter 7: Google; Chapter 8: Geographic Information Systems (GIS); Chapter 9: Discovery; Chapter 10: Data Quality; Chapter 11: Benefits; Chapter 12: Concerns; Chapter 13: Epilogue; Back Cover…”

Tabla de Contenidos: “…The feedback economy / Alistair Croll -- What is big data? / Edd Dumbill -- Apache Hadoop / Edd Dumbill -- Big data market survey / Edd Dumbill -- Microsoft's plan for big data / Edd Dumbill -- Big data in the cloud / Edd Dumbill -- Data marketplaces / Edd Dumbill -- The NoSQL movement / Mike Loukides -- Why visualization matters / Julie Steele -- The future of big data / Edd Dumbill…”

Materias: “…Big data…”

Tabla de Contenidos: “…Front Cover; Big Data Analytics: From Strategic Planning to Enterprise Integration with Tools, Techniques, NoSQL, and Graph; Copyright Page; Contents; Foreword; Preface; Introduction; The Challenge of Adopting New Technology; What This Book Is; Why You Should Be Reading This Book; Our Approach to Knowledge Transfer; Contact Me; Acknowledgments; 1 Market and Business Drivers for Big Data Analytics; 1.1 Separating the Big Data Reality from Hype; 1.2 Understanding the Business Drivers; 1.3 Lowering the Barrier to Entry; 1.4 Considerations; 1.5 Thought Exercises…”

Tabla de Contenidos: “…The Perfect Storm; Through the Looking Glass; Welcome to the Big Data Age; From Pieces of a Puzzle to a Complete Picture: The Future Is Now; Advertising as the Big Bad Wolf; Big Brother and Big Data Around the World; At the Crossroads: Privacy versus Security and Safety; Bibliography; Chapter 2. …”