Tabla de Contenidos: “…-- Designing for a machine -- Designing for a human -- Increasing information density with ASCII art -- Displaying information with tables -- Clarifying with emojis -- Using color with intention -- Spinners and progress bars -- Disabling colors -- Being consistent across CLIs -- Naming -- Positional versus flag arguments -- Flag naming -- Usage -- Summary -- Questions -- Further reading -- Answers -- Chapter 9: The Empathic Side of Development -- Technical requirements -- Rewriting errors to be human-readable -- Guidelines for writing error messages -- Decorating errors -- Customizing errors -- Writing better error messages -- Providing debug and traceback information -- Logging data -- Initiating a logger -- Implementing a logger -- Trying out verbose mode to view stack traces -- Effortless bug submission -- Help, documentation, and support -- Generating help text -- Generating man pages -- Embedding empathy into your documentation -- Summary -- Questions -- Further reading -- Answers -- Chapter 10: Interactivity with Prompts and Terminal Dashboards -- Technical requirements -- Guiding users with prompts -- Designing a useful terminal dashboard -- Learning about Termdash -- Implementing a terminal dashboard -- Creating the terminal layer -- Creating the infrastructure layer -- Creating the container layer -- Creating the widgets layer -- Summary -- Questions -- Answers -- Further reading -- Part 4: Building and Distributing for Different Platforms -- Chapter 11: Custom Builds and Testing CLI Commands -- Technical requirements -- What are build tags and how can you use them? …”

Tabla de Contenidos: “…User Feedback -- Validation -- Validating Input -- Canceling Execution with req() -- req() and Validation -- Validate Output -- Notifications -- Transient Notification -- Removing on Completion -- Progressive Updates -- Progress Bars -- Shiny -- Waiter -- Spinners -- Confirming and Undoing -- Explicit Confirmation -- Undoing an Action -- Trash -- Summary -- Chapter 9. …”

Tabla de Contenidos: “…Measurement Error -- Ethical Issues About Surveys -- CONSIDER THIS: New Media Surveys/Old Survey Errors -- USING STATISTICS: Defining Moments, Revisited -- SUMMARY -- REFERENCES -- KEY TERMS -- CHECKING YOUR UNDERSTANDING -- CHAPTER REVIEW PROBLEMS -- CASES FOR Chapter 1 -- Managing Ashland MultiComm Services -- CardioGood Fitness -- Clear Mountain State Student Survey -- Learning With the Digital Cases -- Chapter 1 EXCEL GUIDE -- EG1.1 Defining Variables -- EG1.2 Types of Sampling Methods -- EG1.3 Data Cleaning -- EG1.4 Other Data Preprocessing -- Chapter 1 TABLEAU GUIDE -- TG1.1 Defining Variables -- TG1.2 Data Cleaning -- 2 Organizing and Visualizing Variables -- USING STATISTICS: "The Choice Is Yours" -- 2.1 Organizing Categorical Variables -- The Summary Table -- The Contingency Table -- 2.2 Organizing Numerical Variables -- The Frequency Distribution -- The Relative Frequency Distribution and the Percentage Distribution -- The Cumulative Distribution -- 2.3 Visualizing Categorical Variables -- The Bar Chart -- The Pie Chart and the Doughnut Chart -- The Pareto Chart -- Visualizing Two Categorical Variables -- 2.4 Visualizing Numerical Variables -- The Stem-and-Leaf Display -- The Histogram -- The Percentage Polygon -- The Cumulative Percentage Polygon (Ogive) -- 2.5 Visualizing Two Numerical Variables -- The Scatter Plot -- The Time-Series Plot -- 2.6 Organizing a Mix of Variables -- Drill-Down -- 2.7 Visualizing a Mix of Variables -- Colored Scatter Plot (Tableau) -- Bubble Chart -- PivotChart -- Treemap -- Sparklines -- 2.8 Filtering and Querying Data -- Excel Slicers -- 2.9 Pitfalls in Organizing and Visualizing Variables -- Obscuring Data -- Creating False Impressions -- Chartjunk -- USING STATISTICS: "The Choice Is Yours," Revisited -- SUMMARY -- REFERENCES -- KEY EQUATIONS -- KEY TERMS -- CHECKING YOUR UNDERSTANDING…”

Tabla de Contenidos: “…-- A scroll new world -- (Hyper)active windows -- Dialog Dealie-Boppers -- Working with Windows -- Opening and closing windows -- Resizing windows and window panes -- Moving windows -- Shuffling windows -- Menu Basics -- The ever-changing menu bar -- Contextual (shortcut) menus: They're sooo contextual! …”

Tabla de Contenidos: “…-- Or do this instead -- Reader challenge -- Timing -- The frame-rate problem -- The SFML frame-rate solution -- Moving the clouds and the bee -- Giving life to the bee -- Blowing the clouds -- FAQ -- Summary -- Chapter 3: C++ Strings, SFML Time, Player Input, and HUD -- Pausing and restarting the game -- C++ strings -- Declaring strings -- Assigning a value to strings -- Manipulating strings -- SFML Text and Font -- Adding a score and a message -- Adding a time bar -- FAQ -- Summary -- Chapter 4: Loops, Arrays, Switch, Enumerations, and Functions - Implementing Game Mechanics -- Loops -- while loops -- Breaking out of a while loop -- for loops -- Arrays -- Declaring an array -- Initializing the elements of an array -- Quickly initializing the elements of an array -- So what do these arrays really do for our games? …”

Tabla de Contenidos: “…. -- Adding a rating system using jQuery Bar Rating plugin -- Getting ready -- How to do it... -- How it works... -- Chapter 7: Make Your Own jQuery Plugins in Bootstrap 4 -- Introduction -- Making the simplest possible jQuery plugin -- Getting ready -- How to do it... -- How it works... -- Making the plugin customizable with the extend() and each() methods -- Getting ready -- How to do it... -- How it works... -- Integrating a simple CSS Class Replacement plugin with Bootstrap 4 -- Getting ready -- How to do it... -- How it works... -- Chapter 8: Bootstrap 4 Flexbox and Layouts -- Introduction -- Breakpoint-dependent switching of flex direction on card components -- Getting ready -- How to do it... -- How it works... -- Letting cards take up space with the .flex-wrap and .col classes -- Getting ready -- How to do it... -- How it works... -- Adding any number of columns with Flexbox -- Getting ready -- How to do it... -- How it works... -- Combining numbered .col classes with plain .col classes -- Getting ready -- How to do it... -- How it works... -- Working with card layouts and the Flexbox grid -- Getting ready -- How to do it... -- How it works... -- Center-aligning cards on wider viewports only -- Getting ready -- How to do it... -- How it works... -- Positioning nav-tabs with Flexbox -- Getting ready -- How to do it... -- How it works... -- Chapter 9: Workflow Boosters -- Introduction -- Customizing Bootstrap builds by cherry-picking Sass partials -- Getting ready -- How to do it... -- How it works... -- Cleaning up unused CSS with UnCSS and Grunt -- Getting ready -- How to do it... -- How it works…”

Tabla de Contenidos: “…Front Cover -- Statistics for Biomedical Engineers and Scientists -- Copyright -- Dedication -- Contents -- About the Authors -- Preface -- Aims and Motivation -- Learning Objectives -- How to Use This Book -- Instructors -- Students and Researchers -- Web Site Resources -- Contents and Organization -- Acknowledgments -- 1 Descriptive Statistics I: Univariate Statistics -- 1.1 Introduction -- 1.2 Types of Statistical Data -- 1.3 Univariate Data Visualization -- 1.3.1 Dotplot -- 1.3.2 Histogram -- 1.3.3 Bar Chart -- 1.4 Measures of Central Tendency -- 1.4.1 Mean -- 1.4.2 Median -- 1.4.3 Mode -- 1.4.4 Which Measure of Central Tendency to Use? …”

Tabla de Contenidos: “…-- 1.3 PROPAGATION OF SOUND THROUGH GAS -- 1.4 MEASURABLE ASPECTS OF SOUND -- PART II: TERMINOLOGY -- 1.5 GENERAL -- Acoustic -- Acoustical -- Imaginary unit -- Harmonically varying quantity -- Instantaneous value -- Root mean square value -- 1.6 STANDARD INTERNATIONAL (SI) UNITS -- 1.7 PRESSURE AND DENSITY -- Static pressure (P0) -- Microbar (μbar) -- Instantaneous sound pressure [p(t)] -- Effective sound pressure (prms) -- Density of air (ρ0) -- 1.8 SPEED AND VELOCITY -- Speed of sound (c) -- Instantaneous particle velocity (particle velocity) [u(t)] -- Effective particle velocity (urms) -- Instantaneous volume velocity [U(t)] -- 1.9 IMPEDANCE -- Acoustic impedance (ZA) (American standard acoustic impedance) -- Specific acoustic impedance (Zs) -- Mechanical impedance (ZM) -- Characteristic impedance (ρ0c) -- 1.10 INTENSITY, ENERGY DENSITY, AND LEVELS -- Sound intensity (I) -- Sound energy density (D) -- Electric power level or acoustic intensity level -- Sound pressure level -- Intensity level (IL) -- Acoustic power level (PWL) -- Sound level -- Band power level (PWLn) -- Band pressure level (BPLn) -- Power spectrum level -- Pressure spectrum level -- NOTES -- Two - The wave equation and solutions -- III: THE WAVE EQUATION -- 2.1 INTRODUCTION -- 2.2 DERIVATION OF THE WAVE EQUATION -- 2.2.1 The equation of motion -- 2.2.2 The gas law -- 2.2.3 The continuity equation -- 2.2.4 The wave equation in rectangular coordinates -- 2.2.5 The wave equation in cylindrical coordinates…”

Tabla de Contenidos: “…Intro -- Foreword -- The Missing Credits -- Introduction -- What's New in Photoshop CC 2014 -- About This Book -- About the Outline -- For Photographers -- The Very Basics -- About→These→Arrows -- About the Online Resources -- Missing CD -- Registration -- Feedback -- Errata -- Safari® Books Online -- Part One: The Basics -- Chapter 1: Photoshop CC Guided Tour -- Meet the Application Frame -- The Almighty Options Bar -- Swapping Screen Modes -- Changing Photoshop's Appearance -- Working with Panels -- Customizing Your Workspace -- The Tools Panel -- Common Panels -- The Power of Undo -- Changing How Far Back You Can Go -- Turning Back Time with the History Panel -- The History Brush -- The Revert Command -- Tweaking Photoshop's Preferences -- General -- Interface -- Sync Settings -- File Handling -- Performance -- Cursors -- Transparency and Gamut -- Units and Rulers -- Guides, Grid, and Slices -- Plug-Ins -- Type -- 3D -- Experimental Features -- Working with Presets -- Sharing Presets -- Chapter 2: Opening, Viewing, and Saving Files -- Creating a New Document -- Photoshop's Ready-Made Documents -- Setting Size and Resolution -- Choosing a Color Mode -- Choosing a Background -- Advanced Options -- Saving Files -- File Formats -- Opening an Existing Document -- The Open Dialog Box -- Opening Multiple Files within a Single Document -- Opening Files as Smart Objects -- Opening Recent Files -- Working with PDFs -- Working with Scanned Images -- Working with Raw Files -- Duplicating Files -- Changing Your View -- Zooming In and Out -- Moving Around in an Image -- Getting Oriented with the Navigator Panel -- Rotating Your Canvas -- Arranging Open Images -- Guides, Grids, and Rulers -- Rulers and Guides -- The Ruler Tool -- Chapter 3: Layers: The Key to Nondestructive Editing -- Layer Basics -- The Layers Panel -- Activating Layers -- Creating Layers…”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright -- Credits -- About the Authors -- www.PacktPub.com -- Customer Feedback -- Table of Contents -- Preface -- Chapter 1: Yes, There Is an App for That -- The app ecosystem -- Not every app has a flappy ending -- An introduction to the Lean Startup methodology -- Getting your users hooked on your app -- Summary -- Chapter 2: Lean Startup Primer -- The Business Model Canvas -- Key partners -- Key activities -- Value propositions -- Customer relationships -- Customer segments -- Channels -- Cost structure -- Revenue stream -- Example BMC - mobile marketplace app -- Summary of the BMC -- Lean Canvas -- One metric that matters -- Agile development and customer development -- The MVP -- Summary -- Chapter 3: Challenges in Applying Lean to Building Mobile Apps -- Higher design bar -- Apple's App Store submission cycles -- Inability to dynamically load libraries -- Cross-platform releases -- Getting users to download an app -- Maintaining app ratings -- Summary -- Chapter 4: An Agile Workflow in a Nutshell -- An Agile workflow -- Kanban -- Scrum -- Epic, Stories, and Tasks -- Scrum team -- The daily stand-up -- Backlog refinement -- Definition of Ready -- Sprint planning -- Definition of Done -- Sprint review, planning, and retrospective -- Tools that you can use -- Summary -- Chapter 5: A Pragmatic Approach -- Timeboxed programming -- Concierge service -- Is it crappy or perfect? …”

Tabla de Contenidos: “…Adding the moon orbit -- Adding a global timescale -- Orbiting the sun -- Making the sun the center, not the earth -- Creating the sun -- The earth orbiting around the sun -- Tilt the earth's axis -- Adding the other planets -- Creating the planets with textures -- Adding rings to Saturn -- Switching views -- Using VuMark targets (Vuforia) -- Associating markers with planets -- Adding a master speed rate UI -- Creating a UI canvas and button -- Gametime event handlers -- Trigger input events -- Building and running -- Exporting the SolarSystem package -- Building for Android devices - Vuforia -- Building for iOS devices - Vuforia -- Building for HoloLens - Vuforia -- Building and running ARTookit -- ARToolkit markers -- Building the project for AR Toolkit -- Using 2D bar code targets (AR Toolkit) -- Markerless building and running -- Building and running iOS with ARKit -- Setting up a generic ARKit scene -- Adding SolarSystem -- Placing SolarSystem in the real world -- UI for animation speed -- Building and running HoloLens with MixedRealityToolkit -- Creating the scene -- Adding user selection of scale and time -- Summary -- Chapter 6: How to Change a Flat Tire -- The project plan -- Project objective -- User experience -- Basic mobile version -- AR mobile version -- Markerless version -- AR targets -- Graphic assets and data -- Software design patterns -- Setting up the project -- Creating the UI (view) -- Creating an Instruction Canvas -- Creating a Nav Panel -- Creating a Content panel -- Adding a title text element -- Adding a body text element -- Creating an Instructions Controller -- Wiring up the controller with the UI -- Creating an instruction data model -- InstructionStep class -- InstructionModel class -- Connecting the model with the controller and UI -- Loading data from a CSV file -- Abstracting UI elements…”

Tabla de Contenidos: “…Cover -- Contents -- Introduction -- 1 Getting Started with Flash CS5 -- Preparing to Install Flash -- Installing Flash -- Starting Flash -- Viewing the Flash Window -- Creating a Project Plan -- Building a Flash Project -- Creating a New Document -- Creating a New Document from a Template -- Opening an Existing Document -- Changing Document Properties -- Working with Document Windows -- Saving a Document -- Saving a Document in Different Formats -- Getting Help While You Work -- Getting Online Updates and Support -- Finishing Up -- 2 Working Within the Flash Environment -- Examining the Flash Window -- Using the Timeline -- Working with Layers -- Viewing Layers -- Organizing Layers -- Changing Layer Properties -- Using Guide Layers -- Working with Frames -- Working with Scenes -- Using the Edit Bar -- Using the Main Toolbar -- Resizing Panels -- Using the Tools Panel -- Working with Panels -- Docking and Undocking Panels -- Grouping and Ungrouping Panels -- Creating a Workspace -- Creating Keyboard Shortcuts -- Setting General Preferences -- Setting Text Preferences -- Setting Clipboard Preferences -- Setting Warning Preferences -- Working with Page Setup in Macintosh -- Working with Page Setup in Windows -- Printing a Document in Macintosh -- Printing a Document in Windows -- 3 Creating Graphics -- Working with Object Drawing -- Drawing with the Line Tool -- Drawing with the Pencil Tool -- Drawing Shapes with the Rectangle and Oval Tools -- Using the Polystar Tool -- Understanding Selections -- Selecting Strokes with the Selection Tool -- Selecting Strokes and Fills with the Selection Tool -- Making Selections with the Lasso Tool -- Zooming In and Out with the Magnifying Glass -- Moving Around with the Hand Tool -- Displaying Rulers -- Using Grids and Guides -- Modifying Grid and Guide Settings -- Using Snap Align…”

Tabla de Contenidos: “…1 Introduction -- 2 Methods -- 2.1 Materials and Sample Preparation -- 2.2 Self-sensing Test -- 3 Results and Discussion -- 3.1 Materials Characterization -- 3.2 Effect of Fine Aggregate and CNT Content on Electrical and Piezoresistive Properties -- 3.3 Effect of Test Setup on Electrical and Piezoresistive Properties -- 4 Conclusions -- References -- Effect of Carbonation on the Microstructure and Phase Development of High-Slag Binders -- 1 Introduction -- 2 Methods -- 2.1 Raw Materials -- 2.2 Carbonation Test -- 2.3 Characterization of the Mortars -- 3 Results and Discussion -- 4 Conclusions -- References -- A New Dispersion Strategy to Achieve High Performance Graphene-Based Cement Material -- 1 Introduction -- 2 Methods -- 2.1 Materials -- 2.2 Sample Preparation -- 2.3 Experimental Methods -- 3 Results and Discussion -- 3.1 Characterization of GC Material -- 3.2 Mechanical Properties of GC Material -- 3.3 Dispersion Effect -- 4 Conclusions -- References -- Accelerated Mortar Bar Test to Assess the Effect of Alkali Concentration on the Alkali-Silica Reaction -- 1 Introduction -- 2 Methods -- 3 Results and Discussion -- 4 Conclusions -- References -- Development of High-Strength Light-Weight Cementitious Composites with Hollow Glass Microspheres -- 1 Introduction -- 2 Methods -- 2.1 Raw Materials -- 2.2 Mix Proportions -- 2.3 Experimental Methods -- 3 Results and Discussion -- 3.1 Density, Strength and Structural Efficiency -- 3.2 SEM Analysis -- 4 Conclusions -- References -- Co-effects of Graphene Oxide and Silica Fume on the Rheological Properties of Cement Paste -- 1 Introduction -- 2 Methods -- 2.1 Materials -- 2.2 Preparation of GO-Coated SF and Cement Paste -- 2.3 Testing Methods -- 3 Results and Discussion -- 3.1 Evaluation of the Surface Properties of MSF Particles and the MSF@GO -- 3.2 Rheological Properties -- 4 Conclusions -- References…”

Tabla de Contenidos: “…KI als Fachmann -- 2. Raising the bar (again) -- III. Notwendigkeit der Erfinderbenennung -- IV. …”

Tabla de Contenidos: “…8.1.1 Vectorization -- 8.1.2 Tidy repetition: Looping with purrr -- 8.1.3 for loops -- 8.2 Wider and narrower loop scope -- 8.2.1 while loops -- 8.3 Conditional evaluation -- 8.3.1 if conditions -- 8.3.2 ifelse conditions -- 8.4 Try it yourself -- Terminology -- Summary -- Chapter 9: Visualizing data: Plotting -- 9.1 Data preparation -- 9.1.1 Tidy data, revisited -- 9.1.2 Importance of data types -- 9.2 ggplot2 -- 9.2.1 General construction -- 9.2.2 Adding points -- 9.2.3 Style aesthetics -- 9.2.4 Adding lines -- 9.2.5 Adding bars -- 9.2.6 Other types of plots -- 9.2.7 Scales -- 9.2.8 Facetting -- 9.2.9 Additional options -- 9.3 Plots as objects -- 9.4 Saving plots -- 9.5 Try it yourself -- Terminology -- Summary -- Chapter 10: Doing more with your data with extensions -- 10.1 Writing your own packages -- 10.1.1 Creating a minimal package -- 10.1.2 Documentation -- 10.2 Analyzing your package -- 10.2.1 Unit testing -- 10.2.2 Profiling -- 10.3 What to do next? …”

Tabla de Contenidos: “…Intro -- Contents -- The Missing Credits -- Introduction -- What's New in QuickBooks 2014 -- When QuickBooks May Not Be the Answer -- Choosing the Right Edition -- Accounting Basics: The Important Stuff -- About This Book -- About the Outline -- The Very Basics -- About→These→Arrows -- About the Online Resources -- Safari® Books Online -- Part One: Setting Up QuickBooks -- Chapter 1: Creating a Company File -- Opening QuickBooks -- Before You Create a Company File -- Creating a Company File -- Converting from Another Program to QuickBooks -- Opening an Existing Company File -- Modifying Company Info -- Chapter 2: Getting Around in QuickBooks -- Menus and the Icon Bars -- Switching among Open Windows -- The Home Page -- The Company Snapshot -- Chapter 3: Setting Up a Chart of Accounts -- Acquiring a Chart of Accounts -- Planning the Chart of Accounts -- Creating Accounts and Subaccounts -- Working with Accounts -- Chapter 4: Setting Up Customers, Jobs, and Vendors -- Creating Customers in QuickBooks -- Creating Jobs in QuickBooks -- Setting Up Vendors -- Working with Customers, Jobs, and Vendors -- Managing Leads -- Chapter 5: Setting Up Items -- What Items Do -- When You Don't Need Items -- Should You Track Inventory with Items? …”

Tabla de Contenidos: “…-- Summarizing data and EDA -- Primer on descriptive statistics -- Percentiles, quantiles, and distributions -- Measures of central tendency -- Measures of variability -- Dealing with common data issues -- Bill Gates walks into a bar -- Missing values and data imputation -- Digging deeper into variable transformations -- Data standardization or scaling -- Power transformations -- Summary -- Further reading -- Chapter 3: Design Principles and Presenting Results with Streamlit -- Technical requirements -- Types of dashboards and their design -- Understanding the design concepts of a dashboard -- Thinking about how to best present data -- Thinking a bit about processing information -- Generating effective filters, dimensions, and metrics -- Filters -- Dimensions -- Metrics -- Getting your data into Streamlit and generating a basic dashboard -- Starting out with Streamlit -- Creating a marketing data dashboard with Streamlit -- Summary…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Meet Your iPhone -- Chapter 1 Unveiling the iPhone -- The Big Picture -- The iPhone as a phone and a digital camera or camcorder -- The iPhone as an iPod -- The iPhone as an internet communications device -- Technical specifications -- A Quick Tour Outside -- On the sides -- On the bottom -- On the front -- On the back -- Status bar -- Home Sweet Home Screen -- The first Home screen -- The second Home screen -- The dock (all Home screens) -- Chapter 2 iPhone Basic Training -- Activating the iPhone -- Turning the iPhone On and Off -- Pointing a finger at Touch ID -- Facing up to Face ID -- Continuing the setup -- Locking the iPhone -- Mastering the Multitouch Interface -- Discovering the special-use keys -- One-handed keyboard -- The incredible, intelligent, and virtual iPhone keyboard -- Anticipating what comes next -- Correcting mistakes -- Choosing an alternative keyboard -- Cutting, copying, pasting, and replacing -- Multitasking -- Navigating beyond the Home Screen -- Organizing Icons into Folders -- Visiting the App Library -- Watching Widgets -- Proactive Searching -- Notifications and Today View -- Chapter 3 Synchronicity: Getting Stuff to and from Your iPhone -- A Brief iCloud Primer -- The Kitchen Sync -- First things first: About iPhone backups -- Sync prep 101 -- Syncing Your Data with iTunes or Finder -- Syncing contacts -- Syncing calendars -- Advanced syncing -- Synchronizing Your Media -- Music, movies, TV shows, and podcasts -- Photos -- Manual Syncing -- Chapter 4 Understanding the Phone-damentals -- Making a Call -- Adding contacts -- Setting up favorites -- Viewing the Recents list -- Dialing with the keypad…”

Tabla de Contenidos: “…Frequency Polygons -- 8.5.5. Bar Graphs -- 8.5.6. Pie Chart -- 8.5.7. Box and Whiskers Plot -- 8.6. …”

Tabla de Contenidos: “…3.2.1 The Role of Descriptive Analytics in Marketing -- 3.2.2 Key Techniques in Descriptive Analytics -- 3.2.3 The Importance of Data Visualization -- 3.3 Descriptive Statistics for Marketing Data -- 3.3.1 Measures of Central Tendency -- 3.3.2 Measures of Dispersion -- 3.3.3 Measures of Association -- 3.3.4 Symmetry and Skewness -- 3.4 Data Visualization Techniques -- 3.4.1 Bar Charts and Histograms -- 3.4.2 Line Charts and Time Series Plots -- 3.4.3 Scatterplots and Bubble Charts -- 3.4.4 Heat Maps and Geographic Maps -- 3.4.5 Visualization Best Practices -- 3.5 Exploratory Data Analysis in Marketing -- 3.5.1 Data Distribution Analysis -- 3.5.2 Correlation and Covariance -- 3.5.3 Visual Exploratory Techniques -- 3.6 Analyzing Marketing Campaign Performance -- 3.6.1 Key Performance Indicators -- 3.6.2 Techniques for Analyzing Marketing Campaign Performance -- 3.6.3 The Role of Descriptive Analytics in Marketing Campaign Performance Analysis -- 3.7 Practical Example: Descriptive Analytics for a Beverage Company's Social Media Marketing Campaign -- 3.7.1 Data Collection and Preparation -- 3.7.2 Selection of Key Performance Indicators -- 3.7.3 Descriptive Analytics -- 3.7.4 Segmentation Analysis -- 3.7.5 Insights and Optimization -- 3.8 Conclusion -- 3.9 References -- Chapter 4 Inferential Analytics and Hypothesis Testing -- 4.1 Introduction -- 4.2 Inferential Analytics in Marketing -- 4.2.1 Overview of Inferential Analytics -- 4.2.2 Basics of Probability -- 4.2.3 Parametric Versus Nonparametric Tests -- 4.2.4 Key Concepts in Inferential Analytics -- 4.3 Confidence Intervals -- 4.3.1 Estimating Population Mean -- 4.3.2 Margin of Error and Level of Confidence -- 4.3.3 Interpreting Confidence Intervals -- 4.3.4 Practical Example: Confidence Interval in Marketing Campaign Evaluation -- 4.4 A/B Testing in Marketing -- 4.4.1 Basics and Importance…”