“…Las marcas más importantes del mundo, como Coca-Cola, Google, Zara, Santander, Movistar, Harley Davidson, BMW, Amazon o Apple, tienen personalidad propia y su mercado objetivo las asocia a un conjunto de atributos relevantes, creíbles y diferenciales. …”

“…Le Gädl constitue une source historique importante sur les dernières années du règne de Zär’a Ya‘əqob. Il s’agit de la première édition critique du texte complet du Gädl et de son Effigie, avec traduction anglaise annotée…”

Tabla de Contenidos: “…Aristide Boucicaut The Shift ; The Data Era; Stitch Fix; Keaton Row; Zara; Karolina (Continued); Chapter 5: Transforming Customer Relationships with Data; Buying a House; Brief History of Customer Service; Customer Service Over Time; Boeing; Financial Services; The Data Era; An Automobile Manufacturer; Zendesk; Buying a House (Continued); Chapter 6: Intelligent Machines; Denmark; Intelligent Machines; Machine Data; The Data Era; General Electric; Drones; Tesla; Networks of Data; Denmark (Continued); Chapter 7: Government and Society; Egypt, 2011; Social Media; Intelligence; Snowden Effect…”

Tabla de Contenidos: “…Los cuatro elementos de alineación dinámicaEs hora de reinventar la empresa Orientación individual; Receptividad al fin; Lecciones dinámicas; Capítulo 2; Confusión alrededor de la segmentación; Abandonando las soluciones unidimensionales; Sumando el comportamiento como dimensión faltante en las supply chains; De platos de spaghetti a cintas transportadoras- una perspectiva dinámica; Zara - alineación dinámica en práctica; Las supply chains "Triple-A" no han llegado aún; Más allá de la segmentación institucional; Senderos óptimos hacia los clientes; Alineación Inversa…”

Accés Lliure

Tabla de Contenidos: “….); 1.3.Marcas High street (...); 1.3.1. Zara y el grupo Inditex (...) 2. Internacionalización…”

Tabla de Contenidos: “…Singer -- Focus (1945) / Arthur Miller -- Passage from home (1946) / Isaac Rosenfeld -- Wasteland (1946) / Jo Sinclair -- East River (1946) / Sholem Asch -- The Amboy dukes (1947) / Irving Shulman -- My glorious brothers (1948) / Howard Fast -- The naked and the dead (1948) / Norman Mailer -- The break-up of our camp and other stories (1949) / Paul Goodman -- A stone for Danny Fisher (1952) / Harold Robbins -- The adventures of Augie March (1953) / Saul Bellow -- Blessed is the land (1954) / Louis Zara -- Marjorie Morningstar (1955) / Herman Wouk -- Compulsion (1956) / Meyer Levin -- Remember me to God (1957) / Myron S. …”
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Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Dedication -- About the Authors -- Brief Contents -- Contents -- Preface -- 1 USING OPERATIONS TO CREATE VALUE -- Disney -- Role of Operations in an Organization -- Historical Evolution and Perspectives -- A Process View -- How Processes Work -- Nested Processes -- Service and Manufacturing Processes -- A Supply Chain View -- Core Processes -- Support Processes -- Supply Chain Processes -- Operations Strategy -- Corporate Strategy -- Market Analysis -- Competitive Priorities and Capabilities -- Managerial Practice 1.1 Zara -- Order Winners and Qualifiers -- Using Competitive Priorities: An Airline Example -- Identifying Gaps Between Competitive Priorities and Capabilities -- Addressing the Trends and Challenges in Operations Management -- Productivity Improvement -- Global Competition -- Ethical, Workforce Diversity, and Environmental Issues -- The Internet of Things -- Developing Skills for Your Career -- Adding Value with Process Innovation -- Learning Goals in Review -- MyLab Operations Management Resources -- Key Equations -- Key Terms -- Solved Problems -- Discussion Questions -- Problems -- Active Model Exercise -- Video Case Using Operations to Create Value at Crayola -- Case Theorganicgrocer.com -- SUPPLEMENT A Decision Making -- Break‐Even Analysis -- Evaluating Services or Products -- Evaluating Processes -- Preference Matrix -- Decision Theory -- Decision Making under Certainty -- Decision Making under Uncertainty -- Decision Making under Risk -- Decision Trees -- Learning Goals in Review -- MyLab Operations Management Resources -- Key Equations -- Key Terms -- Solved Problems -- Problems -- PART 1 Managing Processes -- 2 PROCESS STRATEGY AND ANALYSIS -- CVS Pharmacy -- Process Structure in Services -- Customer‐Contact Matrix -- Service Process Structuring -- Process Structure in Manufacturing…”

Tabla de Contenidos: “…5.5.1 Amenazas y oportunidades -- 5.5.2 Fortalezas y debilidades -- Desarrollo del plan de negocios -- 6.1 Aspectos del plan de negocios -- 6.2 Características principales del propósito de un plan de negocios -- 6.3 Importancia de los planes para una empresa -- 6.4 Desarrollo del plan de negocios -- 6.5 Funciones de los planes de negocio -- 6.6 Razones para formular un plan de negocios -- 6.7 Proceso para la elaboración de un plan de negocios -- 6.8 Pasos de un esquema simple para desarrollar un plan de negocios -- 6.9 Esquema complejo para desarrollar un plan de negocios -- EXPORTACIONES -- 7.1 Procesos y trámites para exportar bienes -- 7.1.1 Estudio de mercados -- 7.1.2 Costos de la exportación de bienes -- 7.2 Plan exportador -- 7.2.1 Recolección y análisis acerca de la situación interna -- 7.2.2 Recolección y análisis de información sobre la situación del entorno o externa -- 7.2.3 Investigación externa -- 7.2.4 Proceso de elaboración del plan de exportación Investigación de mercado -- 7.3 Sistema internacional de información -- 7.3.1 Atributos del sistema de información -- 7.3.2 Análisis del entorno -- 7.3.3 Estudios Delphi -- 7.3.4 Construcción de escenarios -- 7.4 Fuentes de información sobre el mercado internacional -- 7.5 Sistema de búsqueda de información por internet -- 8.1 Lladró -- 8.4 7-Eleven -- 8.3 Camper -- 8.2 Zara del grupo Inditex…”

Tabla de Contenidos: “…Chapter 13 - Sustainability-focused Innovation13.1 Introduction13.2 Evolving Market Orientation Towards Sustainability - Gen Z 13.3 Sustainability - A New Secular Growth Driver 13.4 Success Stories - Sustainability Focused Innovation 13.4.1 The Procter & Gamble Company (P&G) 13.4.2 Patagonia 13.4.3 Braskem (Brazil)13.4.4 Colorifix (UK) 13.5 Concluding Remarks13.6 References Part VIII - Case StudiesCase 1: Amgen - Biosimilar Innovations - By Kavya Sivan Case 2: FedEx: Innovation Through Sustained Adaptability - By Alaina GregoryCase 3: Reliance Jio: From 4G to Digital Innovation - By Hursh MotwaniCase 4: Stryker Case Study: Design Thinking Response to COVID-19 - By Kyle Geiger Case 5: Whirlpool - A History of Sustained Innovation from Within - By Malik AbbasiCase 6: Apple's Swift: A Programming Language Innovation for the Future - By Maxwell CornellierCase 7: Microsoft: The Age of Nadella - By Serena Wang and Minnie SunCase 8: The Procter & Gamble Company - A Unique Innovation Approach - By Minnie Sun and Serena WangCase 9: Timberland - Sustainable Innovation - By Drew ArnsonCase 10: Zara-Inditex - Fast-Fashion Done Right - By Rocco PelàCase 11: Patagonia - Leader of a Sustainable Business - By Suzanna Yik Case 12: Amazon - Head in the Cloud: Transformation Through Leadership's Lens - By William McCroneCase 13: Ericsson's Innovation through M&A - By Derek KuoCase 14: Samsung's New Age Innovation Using Organization and Culture - By Derek KuoCase 15: Sun Pharma Industries - Innovation through Specialty acquisition strategy, technology, leadership, and culture - By Katie KuhlmanCase 16: Ecovative Design - Sustainable Business - By Daniel Meeks…”

Tabla de Contenidos: “…-- Farah Magrabi, Ibrahim Habli, Mark Sujan, David Wong, Harold Thimbleby, Maureen Baker, Enrico Coiera -- Technologies that transform: digital solutions for optimising medicines use in the NHS -- Stephen John Goundrey-Smith -- Communications -- Human factors challenges for the safe use of artificial intelligence in patient care -- Mark Sujan, Dominic Furniss, Kath Grundy, Howard Grundy, David Nelson, Matthew Elliott, Sean White, Ibrahim Habli, Nick Reynolds -- Recording problems and diagnoses in clinical care: developing guidance for healthcare professionals and system designers -- Anoop Dinesh Shah, Nicola J Quinn, Afzal Chaudhry, Ralph Sullivan, Julian Costello, Dermot O'Riordan, Jan Hoogewerf, Martin Orton, Lorraine Foley, Helene Feger, John G Williams -- Editorial -- Welcome to BMJ Health & Care Informatics -- Philip Scott -- Original Article -- Large retrospective analysis on frailty assessment in primary care: electronic Frailty Index versus frailty coding -- Pablo Millares-Martin -- Original Research -- Patient perceptions and interactions with their web portal-based laboratory results -- Sean Robinson, Melissa Reed, Travis Quevillon, Ed Hirvi -- Small interface changes have dramatic impacts: how mandatory fields in electronic medical records increased pertussis vaccination rates in Australian obstetric patients -- Roberto Orefice, Julie A Quinlivan -- Potential impact of data source and interoperability messaging on health information technology (HIT) users: a study series from the United States Department of Veterans Affairs -- Jennifer Herout, Donna Baggetta, Amanda Cournoyer, Aaron S Dietz, Jane Robbins, Kyle Maddox, Jolie Dobre -- Clinician preferences for computerised clinical decision support for medications in primary care: a focus group study -- Katy E Trinkley, Weston W Blakeslee, Daniel D Matlock, David P Kao, Amanda G Van Matre, Robert Harrison, Cynthia L Larson, Nic Kostman, Jennifer A Nelson, Chen-Tan Lin, Daniel C Malone -- Reliability of comorbidity scores derived from administrative data in the tertiary hospital intensive care setting: a cross-sectional study -- Michael Hua-Gen Li, Anastasia Hutchinson, Mark Tacey, Graeme Duke -- Conformity of Diabetes Mobile apps with the Chronic Care Model -- Raheleh Salari, Sharareh R Niakan Kalhori, Marjan Ghazisaeidi, Farhad Fatehi -- Digital innovation evaluation: user perceptions of innovation readiness, digital confidence, innovation adoption, user experience and behaviour change -- Tim Benson -- Dietitians can improve accuracy of prescribing by interacting with electronic prescribing systems -- Susan De Waal, Laurie Lucas, Simon Ball, Tanya Pankhurst -- Lessons learned from a comprehensive electronic patient record procurement process-implications for healthcare organisations -- W Priestman, R Collins, H Vigne, S Sridharan, L Seamer, D Bowen, N J Sebire -- Trend of intestinal infectious diseases recorded at a tertiary care hospital in India: an ICD-10 analysis -- P N Roopalekha Jathanna, Ramya Vijeta, Vinod R Jathanna -- Developing a telerehabilitation programme for postoperative recovery from knee surgery: specifications and requirements -- MReza Naeemabadi, Birthe Dinesen, Ole Kæseler Andersen, Niels Kragh Madsen, Ole Højgaard Simonsen, John Hansen -- Interventions to improve the use of EMRs in primary health care: a systematic review and meta-analysis -- Noura Hamade, Amanda Terry, Monali Malvankar-Mehta -- Web and mobile-based technologies for monitoring high-risk pregnancies -- Haleh Ayatollahi, Malihe Ghalandar Abadi, Morteza Hemmat -- Characteristics of patients with body mass index recorded within the Kent Integrated Dataset (KID) -- Zara Cuccu, Gerrard Abi-Aad, Allison Duggal -- Growth of health literacy research activity in three Middle Eastern countries -- Soheila Bazm, Reihaneh Bazm, Farzaneh Sardari -- Effectiveness of the eCARE programme: a short message service for asthma monitoring -- Lathy Prabhakaran, Yap Chun Wei -- Design and virtual implementation of a biomedical registry framework for the enhancement of clinical trials: colorectal cancer example -- Athanasios Kotoulas, George Lambrou, Dimitrios-Dionysios Koutsouris -- Coding and classifying GP data: the POLAR project -- Christopher Pearce, Adam McLeod, Jon Patrick, Jason Ferrigi, Michael Michael Bainbridge, Natalie Rinehart, Anna Fragkoudi -- Ontology to identify pregnant women in electronic health records: primary care sentinel network database study -- Harshana Liyanage, John Williams, Rachel Byford, Simon de Lusignan -- An intervention study to assess potential effect and user experience of an mHealth intervention to reduce sedentary behaviour among older office workers -- Simone Boerema, Lex van Velsen, Hermie Hermens -- Availability and usage of clinical decision support systems (CDSSs) in office-based primary care settings in the USA -- Xia Jing, Lina Himawan, Timothy Law -- NHS Scotland's Decision Support Platform: a formative qualitative evaluation -- Kathrin Cresswell, Margaret Callaghan, Hajar Mozaffar, Aziz Sheikh -- Two algorithms for the reorganisation of the problem list by organ system -- Daniel B Hier, Joshua Pearson -- Design and implementation of the stacked, synchronised and iconographic timeline-structured electronic patient record in a UK NHS Global Digital Exemplar hospital -- Alan Arthur Hales, David Cable, Eleanor Crossley, Callum Findlay, David Anthony Rew -- e-Therapies in England for stress, anxiety or depression: how are apps developed? …”

“…Contributors are: Katarina Jacobson, Eldris Con Aguilar, Irvince Nanichi Auguiste, Arlene Álvarez, Lornadale Charles, Cameron Gill, Victoria Borg O’Flaherty, Andrea Richards, Debra Kay Palmer, Jerry Michel, Laurent Ursulet, Matthieu Ecrabet, Pierre Sainte-Luce, Lisette Roura Alvarez, Kevin Farmer, Tibisay Sankatsing Nava, Harold Kelly, Stacey Mac Donald, Raymundo Dijkhoff, Ashleigh John Morris, Kara M. Roopsingh, Zara Ali, Wilhelm Londoño Díaz…”

“…Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. …”

“…Al final de esta obra se incluye un anexo con la trayectoria de los veinte maestros del retail más relevantes a nivel internacional y los casos de Abercrombie & Fitch, Zara y Camper…”

“…Contributors are: Pınar Akyıldız, Fatma Nur Aktaş, Chrysoula Arcoudis, Tasos Barkatsas, Michael Belcher, Antonios Bouras, Athina Chalkiadaki, Jere Confrey, Rebecca Cooper, Yüksel Dede, Paul Denny, Zara Ersozlu, Ivan Fortunato, Linda Hobbs, Marj Horne, Fragkiskos Kalavasis, Katerina Kasimatis, Belinda Kennedy, Gillian Kidman, Huk Yuen Law, Susan Ledger, Kathy Littlewood, Jiabo Liu, Michelle Ludecke, Tricia McLaughlin, Juanjo Mena, Andreas Moutsios-Rentzos, Greg Oates, Anastasia Papadopoulou, Fabiano Pereira dos Santos, Angela Rogers, Gráinne Ryan, Rebecca Seah, Meetal Shah, Hazel Tan, Naomi Wilks-Smith, Dallas Wingrove, Qiaoping Zhang and Xiaolei Zhang"--Editor…”