“…A former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out his most salient ideas on marketing, and constructed them into a framework that not only outlines Drucker's marketing philosophy but provides practical advice on how to achieve marketing goals in today's business setting. …”

“…From 1975 to 1979, author William Cohen studied under the Great Man and became the first graduate of his doctoral program. …”