“…Este libro se origina a partir de una serie de emisiones del famoso programa Nightly Business Report, el de más audiencia en la televisión norteamericana, y la revista de la Wharton School de la Universidad de Pennsylvania. Ambos, revista y programa, se propusieron identificar a los 25 líderes empresariales más importantes de los últimos 25 años.El criterio utilizado para elegir a estas personas fue su capacidad de crear nuevas y útiles ideas que transformaron, enriquecieron o ampliaron la actividad a la que se dedicaban. …”
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“…The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers.In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. …”

“…Drawing on research done at the Wharton School of Business, the authors reveal how to deliver results under these tough conditions. …”

“…These high-impact methods will help entrepreneurs achieve immediate, bottom-line results through more effective marketing. Based on The Wharton School of the University of Pennsylvania’s pioneering Entrepreneurial Marketing course, this edition is fully updated to reflect what works in the marketplace today. …”

“…Pacheco, former chief people officer at Oxeon and a founding member of the executive team of the JPMorgan Chase Institute, conducts research on management at The Wharton School and works with CEOs and their managers to build the skills necessary to navigate a rapidly-scaling organization. …”

“…Mitchell, Executive Director, Pension Research Council,The Wharton School, University of Pennsylvania"The massive OECD report, Pensions at a Glance, deserves much more than a glance. …”

“…--Adam Grant, professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of Give and Take "Whether you present in the boardroom, classroom, or lunchroom, the guidance will help you become a more confident, authentic, and engaging speaker." …”

“…Jean Dermine is the Professor of Banking and Finance at INSEAD and has taught at Wharton School of the University of Pennsylvania, the Universities of Louvain and Lausanne, CESAG, NYU, and Stockholm Schools of Economics…”

“…When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. …”