Tabla de Contenidos: “…We will rock you = Te vamos a estremecer / May. We are the champions = Somos los campeones / Mercury. Sheer heart attack = Ataque cardiáco / Taylor. …”

Tabla de Contenidos: “…: The Complete Guide for BRANDS and BUSINESSES to Build, Cultivate, and Measure Success in the New Web; Contents; Foreword; Preface; Introduction Welcome to the Revolution; Chapter 1 The Social Media Manifesto; The Socialization of Media is Years in the Making; The Future of Business is Already Here; We are the Champions, We are not Messengers; Conversations Happen with or without You; Social Media is One Component of a Broader Communications and Marketing Strategy; Building a Bridge between You and Your Customers; Being Human versus Humanizing Your Story…”

Tabla de Contenidos: “…-- Northern lights: the Swedish advantage -- Dutch comfort: we were the champions -- Southern miracles: from rear-guard to forefront -- Balkan troubles: the weight of the past -- Russian roulette: the value of life -- Chapter 8. …”

Tabla de Contenidos: “…-- Title Page -- Copyright -- Foreword -- Preface -- Introduction: Welcome to the Revolution -- Chapter 1: The Social Media Manifesto -- THE SOCIALIZATION OF MEDIA IS YEARS IN THE MAKING -- THE FUTURE OF BUSINESS IS ALREADY HERE -- WE ARE THE CHAMPIONS, WE ARE NOT MESSENGERS -- CONVERSATIONS HAPPEN WITH OR WITHOUT YOU -- SOCIAL MEDIA IS ONE COMPONENT OF A BROADER COMMUNICATIONS AND MARKETING STRATEGY -- BUILDING A BRIDGE BETWEEN YOU AND YOUR CUSTOMERS -- BEING HUMAN VERSUS HUMANIZING YOUR STORY -- SOCIAL SCIENCE IS NO LONGER AN ELECTIVE -- YOU ARE NOT ALONE -- NOTES -- Chapter 2: Making the Case for Social Media -- THE RISE OF UNMARKETING -- PEOPLE INFLUENCE BUYING DECISIONS, ONLINE AND OFFLINE -- THE DEMOCRATIZATION AND SOCIALIZATION OF BRANDED MEDIA -- NOTES -- Chapter 3: The New Media University -- INTEGRATED MARKETING: THE TOOLS -- DEFINING SOCIAL MEDIA -- WHEN WORDS LOSE THEIR MEANING -- Chapter 4: The New Media University 101 -- BLOGS -- BLOG EXAMPLE: SOUTHWEST AIRLINES AND DELL -- PODCASTS -- PODCAST EXAMPLES: FIDELITY INVESTMENTS -- WIKIS -- WIKI EXAMPLE: ORACLE -- NOTES -- Chapter 5: The New Media University 201 -- CROWD-SOURCED CONTENT COMMUNITIES -- SOCIAL CALENDARS AND EVENTS -- LIVECASTING -- Chapter 6: The New Media University 301 -- IMAGES -- IMAGES EXAMPLE: JETBLUE AND THE AMERICAN RED CROSS ON FLICKR -- Chapter 7: The New Media University 401 -- SOCIAL MEDIA DASHBOARDS -- SOCIAL NETWORKS -- BRANDED AND PURPOSE-DRIVEN SOCIAL NETWORKS -- BRANDED SOCIAL NETWORK EXAMPLES: PANASONIC LIVING IN HD -- Chapter 8: The New Media University 501 -- MICROBLOGS, MICROCOMMUNITIES -- TOP 10 MONETIZATION TRENDS FOR SOCIAL MEDIA AND MICROCOMMUNITIES -- TIPS FOR TWITTER AND SOCIAL MEDIA FOR SOCIALLY SAVVY BUSINESSES -- NOTE -- Chapter 9: The New Media University 601 -- GEO LOCATION AND MOBILE NETWORKING…”