Tabla de Contenidos: “…: Muhammad Ali and the politics of cultural identity / Amir Saeed -- From pig's bladders to Ferraris : media discourses of masculinity and morality in obituaries of Stanley Matthews / Garry Whannel -- New media sport / Raymond Boyle and Richard Haynes -- Meeting the industry : an interview with Alex Gilady and Alina Bernstein -- Attribution of failure : Hans-Joerg Stiehler and a German soccer story / Mirko Marr -- "Witches of our age" : women ultras, Italian football, and the media / Rinella Cere -- "We got next" : images of women in television commercials during the inaugural WNBA season / Stanley T. Wearden and Pamela J. Creedon -- Fitba crazy? …”
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