“…Volvo…”

“…Colección Volvo…”

“…Colección Volvo…”

“…Colección Volvo…”

“…Colección Volvo…”

Tabla de Contenidos: “…Macroeconomic uncertainty in a corporate perspective -- Concepts of macroeconomic risk management -- Traditional approaches to measuring macroeconomic exposure -- Measuring macroeconomic impact on the firm : a comprehensive approach -- Measuring macroeconomic exposure : the case of Volvo cars -- Hedging macroeconomic exposure -- Evaluating cash flow at risk -- Strategies for risk and exposure management -- Recognizing macroeconomic fluctuations in value-based management -- Evaluation, feedback, and organization -- What shareholders ought to know -- Macroeconomic uncertainty strategy (MUST) analysis : a summary…”
Enlace del recurso

Tabla de Contenidos: “…-- Biography of organisations and culture transformation -- Biography of organisations : a key for a transformation process -- Organisational culture transformation : cross-case analysis -- From bureaucracy and inertia to entrepreneurship : organic growth -- Causes of inertia and integrative model for culture evolution and transformation -- British airways story -- British nuclear fuels story -- Jaguar cars story -- British airports authority story -- Xerox do Brazil story -- Creating entrepreneurial synergies through cross-border acquisitions -- Corporate entrepreneurship and acquisitions : an introduction and integration process model -- The role of acculturation process : Ford- Volvo; Deutsche Bank- Bankers Trust; British Petroleum- AMOCO -- Integration strategies and entrepreneurial synergies : Electrolux- Zanussi and Elctrolux- Diamond- board -- The future of corporate entrepreneurship…”
Enlace del recurso

“…This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. …”

“…After spending years studying businesses, including Amazon, Slack, GitLab, Volvo, Microsoft, and other successful organizations, his solid grasp of the topic will challenge your perspective of hybrid and remote work. …”

Tabla de Contenidos: “…Chapter 6: December 1986: The Leveraged Buyout of Revco Drug StoresChapter 7: September 1989: The Acquisition of Columbia Pictures by Sony Corporation; Chapter 8: September 1991: The Acquisition of NCR Corporation by AT&T Corporation; Chapter 9: December 1993: Renault's Proposed Merger with Volvo; Chapter 10: December 1994: The Acquisition of Snapple by Quaker Oats; Chapter 11: May 1999: Mattel's Acquisition of The Learning Company; Chapter 12: January 2001: Merger of AOL and Time Warner; Chapter 13: December 2001: Dynegy's Proposed Merger with Enron…”

Tabla de Contenidos: “…Machine generated contents note: Acknowledgments About the Author Introduction Part 1--AI Trailblazers Chapter 1 Alibaba Chapter 2 Alphabet / Google Chapter 3 Amazon Chapter 4 Apple Chapter 5 Baidu Chapter 6 Facebook Chapter 7 IBM Chapter 8 JD.com Chapter 9 Microsoft Chapter 10 Tencent Part 2--Retail, consumer goods and food & beverage companies Chapter 11 Burberry Chapter 12 Coca Cola Chapter 13 Dominos Chapter 14 Kimberly Clark Chapter 15 McDonalds Chapter 16 Samsung Chapter 17 Starbucks Chapter 18 Stichfix Chapter 19 Unilever Chapter 20 Walmart Part 3--Media, entertainment and telecom companies Chapter 21 Disney Chapter 22 Instagram Chapter 23 LinkedIn Chapter 24 Netflix Chapter 25 Press Association Chapter 26 Spotify Chapter 27 Telefonica Chapter 28 Twitter Chapter 29 Verizon Chapter 30 Viacom Part 4 - Services, financial and healthcare companies Chapter 31 American Express Chapter 32 Elsevier Chapter 33 Entrupy Chapter 34 Experian Chapter 35 Harley Davidson Chapter 36 Hopper Chapter 37 Infervision Chapter 38 Mastercard Chapter 39 Salesforce Chapter 40 Uber Part 5--Manufacturing, automotive, aerospace and industry 4.0 companies Chapter 41 BMW Chapter 42 GE Chapter 43 John Deere Chapter 44 Kone Chapter 45 Mercedes Benz Chapter 46 NASA Chapter 47 Shell Chapter 48 Siemens Chapter 49 Tesla Chapter 50 Volvo Part 6--Final Words and AI Challenges Chapter 51 Final Words and AI Challenges Index…”

Tabla de Contenidos: “…Zu nationalkulturellen Stereotypen am Beispiel der Volvo- und IKEA-Werbung (Christoph Röcklinsberg)"Köln passiert hier täglich". …”

Tabla de Contenidos: “….- Las experiencias de Volvo; 5.4.4.- Características del modelo sociotécnico (...); 5.5.- Preguntas de revisión; 5.6.- Bibliografía; Capítulo 6.- El modelo toyotista de organización del trabajo; 6.1.…”

Tabla de Contenidos: “…Research Support -- How to Increase Mental Challenge in Jobs -- Criticisms and Limitations -- Measurement of Job Characteristics -- Motivational Versus Mechanistic Work Design Approaches -- Moderators -- Employees with Low Growth Need Strength -- Employees Who Value Other Job Attributes -- Personality -- Other Moderators -- Case Examples -- 1. Job Redesign at Volvo's Manufacturing Plants -- 2. A Case of Resolving Boredom at Work in the Catering Sector -- References -- Exercises -- 1. …”

Tabla de Contenidos: “….) -- DISEÑO E IMPLEMENTACIÓN DE MÁQUINA CARGADORA FRONTAL SOBRE RUEDAS L120E VOLVO (...) -- IMPLEMENTACION DE UN SISTEMA DE HIDROINYECCION EN UN MOTOR DE COMBUSTIÓN (...) -- DISEÑO Y FACTIBILIDAD DE UNA PLANTA DE ENSAMBLES DE TABLEROS DE INSTRUMENTOS (...) -- ANÁLISIS Y SIMULACIÓN DE UNA BIELA DE MOTOR DE COMBUSTIÓN INTERNA MEDIANTE MEF -- LOS AUTOS ELÉCTRICOS, A UN AÑO DE SU LANZAMIENTO EN EL ECUADOR, ¿UNA PROPUESTA (...) -- APLICACIÓN DE LA METODOLOGÍA DEL ÁRBOL DE FALLOS EN LA SOLUCIÓN DE PROBLEMAS (...) -- CONSIDERACIONES PARA UNA METODOLOGÍA DE TRABAJO PERICIAL EN EL CAMPO AUTOMOTRIZ (...) -- DISEÑO Y OPTIMIZACIÓN DE UNA BASE DE MOTOR PARA LAS CAMIONETAS MAZDA BT-50 (...) -- MATERIALES COMPUESTOS PARA PASTILLAS DE FRENOS DE VEHÍCULOS DE COMPETENCIA (...)…”

Tabla de Contenidos: “…Kartellrechtliche Zwangslizenz -- a) Marktbeherrschende Stellung -- b) Missbräuchliche Lizenzverweigerung -- aa) Unionskartellrecht -- (1) "Volvo" -- (2) "Magill" -- (3) "Tiercé Ladbroke" -- (4) "IMS Health" -- (a) Inhalt -- (b) Deutung -- (5) "Microsoft" -- (6) "Huawei" -- (a) Inhalt -- (b) Deutung -- (7) Zwischenergebnis -- bb) Deutsches Recht -- (1) "Standard-Spundfass" -- (a) Anwendbarkeit deutschen Kartellrechts -- (b) Anwendbarkeit neben immaterialgüterrechtlichen Zwangslizenzen -- (c) Voraussetzungen der Missbräuchlichkeit -- (2) "Elektronischer Programmführer" -- (3) Zwischenergebnis -- cc) Französisches Recht -- (1) "Lectiel" -- (2) "NMPP" -- (3) "Digitechnic" -- (4) "Blogmusik" -- (5) Zwischenergebnis -- dd) Zwischenergebnis -- c) Vorgaben des Konventions- und Unionsrechts -- d) Vor- und Nachteile -- 6. …”

Tabla de Contenidos: “…by Dr Eleri Rosier, Cardiff University -- 5 Consumer markets and buyer behaviour -- Chapter preview -- Learning outcomes -- Model of consumer behaviour -- Characteristics affecting consumer behaviour -- Cultural factors -- Social factors -- Personal factors -- Psychological factors -- Types of buying decision behaviour -- Complex buying behaviour -- Dissonance-reducing buying behaviour -- Habitual buying behaviour -- Variety-seeking buying behaviour -- The buyer decision process -- Need recognition -- Information search -- Evaluation of alternatives -- Purchase decision -- Post-purchase behaviour -- The buyer decision process for new products -- Stages in the adoption process -- Individual differences in innovativeness -- Influence of product characteristics on rate of adoption -- Learning outcomes review -- Navigating the key terms -- Discussion and critical thinking -- Discussion the concepts -- Critical-thinking exercises -- Mini-cases and applications -- Online, mobile and social media marketing: digital influencer credibility -- Marketing ethics: ultimate water -- Marketing by numbers: evaluating alternatives -- Video case: IMG Worldwide -- References -- Company case: Porsche: guarding the old while bringing in the new -- 6 Business markets and business buyer behaviour -- Chapter preview -- Learning outcomes -- Business markets -- Market structure and demand -- Nature of the buying unit -- Types of decisions and the decision process -- Business buyer behaviour -- Major types of buying situations -- Participants in the business buying process -- Major influences on business buyers -- The business buying process -- Engaging business buyers with digital and social marketing -- E-procurement and online purchasing -- Business-to-business digital and social media marketing -- Institutional and government markets -- Institutional markets -- Government markets -- Learning outcomes review -- Navigating the key terms -- Discussion and critical thinking -- Discussing the concepts -- Critical-thinking exercises -- Mini-cases and applications -- Online, mobile and social media marketing: e-procurement and mobile procurement -- Marketing ethics: commercial bribery -- Marketing by numbers: salespeople -- Video case: Eaton -- References -- Company case: Procter &amp -- Gamble: treating business customers as strategic partners -- Part 3 Designing a customer value-driven strategy and mix -- 7 Customer-driven marketing strategy: creating value for target customers -- Chapter preview -- Learning outcomes -- Customer-driven marketing strategy -- Market segmentation -- Segmenting consumer markets -- Segmenting business markets -- Segmenting international markets -- Requirements for effective segmentation -- Market targeting -- Evaluating market segments -- Selecting target market segments -- Differentiation and positioning -- Positioning maps -- Choosing a differentiation and positioning strategy -- Communicating and delivering the chosen position -- Learning outcomes review -- Navigating the key terms -- Discussion and critical thinking -- Discussing the concepts -- Critical-thinking exercises -- Mini-cases and applications -- Online, mobile and social media marketing: get your Groupon -- Marketing ethics: unrealistic bodies -- Marketing by numbers: USAA -- References -- Company case: Volvo cars -- 8 Products, services and brands: building customer value -- Chapter preview -- Learning outcomes -- What is a product? …”