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Tabla de Contenidos: “…The scene of women's reading : mid-nineteenth century culture, professional critics, and family literary magazines -- Piracy and the patriotic woman reader : making British literature American in Harper's new monthly magazine, 1850-1855 -- The education and professionalization of the woman reader : consolidating middleclass power in the Cornhill magazine, 1860-1864 -- (Im)proper reading for women : Belgravia magazine and the defense of the sensation novel, 1866-1871 -- Victoria's secret : the woman's movement from reader to writer/critic, 1863-1868…”

Tabla de Contenidos: “…. -- The world is a sexy place: Victoria's Secret. -- The old world in new luxury bottles: Belvedere, Boston Beer. -- Demonstrably superior and pleasingly different: Callaway. -- Only the best for members of the family: American Girl, pet food. -- A cautionary tale of an old luxury brand: Cadillac. -- The opportunity: growth areas, a work plan. -- A call to action…”

Tabla de Contenidos: “…POLITICAL DILEMMAS AT WORK: How to Maintain Your Integrity and Further Your Career; Contents; Foreword; Preface; Chapter 1: POLITICAL RIVAL; Chapter 2: POWER VACUUM; Chapter 3: VICTORIA'S SECRETS; Chapter 4: TROUBLEMAKER; Chapter 5: CONSULTANTS RULE; Chapter 6: TOUGH ACT TO FOLLOW; Chapter 7: HOME ALONE; Chapter 8: TURF WARS; Chapter 9: MR. …”

“…His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E*TRADE, Women.com, Petopia.com, Sparks.com, and eBags.com." …”

“…Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. …”

“…What do Ford Financial, IBM, and Victoria's Secret have in common? Enterprise JavaBeans (EJB). …”

“…Building experiences that engage, surprise, and dazzle your customers Tying "show biz" marketing to measurable business goals Breakthrough techniques for consumer, B2B, even internal marketing initiatives Mobile marketing, street evangelism, customer events, theater, and much more Altoids to Oracle, Volkswagen to Victoria's Secret: new case studies in experiential marketing Customers today are more independent than ever, and advertising less effective and more costly every day. …”