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Tabla de Contenidos: “…-- Engaging the team -- Opening windows: sharing perspectives and realities -- Defining the battles: colliding to decide -- Committing to one agenda: breaking the silos -- Making it happen -- Engaging the organization -- From tent to tent: the Unilever Ice Cream journey -- Lessons from MWB journeys won and lost…”

Tabla de Contenidos: “…Other NGO Partnerships -- Risks to Consider in Nonprofit Partnerships -- An Example of a Great NGO Partnership: Warby Parker and VisionSpring -- Innovative Collaborations -- Brand‐to‐Brand Collaboration -- Game‐Changing Technologies -- The Business Case for Innovation -- Notes -- 7 Rays of Sunshine: Stories of Brand Success -- Patagonia -- How Patagonia Makes It Work -- Some Challenges with the Patagonia Model -- Unilever -- Polman's Vision: The Unilever Sustainable Living Plan -- The Ingredients of Unilever's Success -- Targeting Emerging Economies for Growth -- Not All Sunshine and Rainbows -- Next Steps -- Patagonia and Unilever Are Not Alone -- Notes -- 8 Let Me Tell You a Story: The Responsible Marketing of Responsible Sourcing -- The Basics of Product Marketing and Brand Value Messaging -- Impact Natives versus Impact Immigrants -- Marketing Impact: Key Considerations -- The Nine Deadly Sins of Greenwashing -- How Greenwashing Happens, and How to Avoid It -- The Next Frontier: Woke Washing -- Aligning Values with Action -- Notes -- 9 Convincing the Money Folks: Business Finance for Sustainability and Impact -- The Basics of Supply Chain Finance -- Innovations in Supply Chain Finance -- Other Finance Innovations -- Convincing Skeptics through Metrics -- Putting the Pieces of the Puzzle Together -- Notes -- 10 On Your Own Path -- Where We Are Going -- From the Corporation to the Individual: Power, Politics, and How to Make Change -- Now, It Is Up to You -- Notes -- Acknowledgments -- About the Author -- Index -- End User License Agreement…”

Tabla de Contenidos: “…Intro -- ÍNDICE -- INTRODUCCIÓN -- ANÍS DEL MONO -- APPLE -- ATARI -- BACARDÍ -- BIC -- BMW -- BOMBAY SAPPHIRE -- BOSCH -- BP -- CAFÉ DE COLOMBIA -- CAIXABANK -- CAMEL -- CHUPA CHUPS -- CITROËN -- CONTINENTAL -- ENI -- FERRARI -- FRUIT OF THE LOOM -- GOODYEAR -- GOOGLE -- GUINNESS -- HEINEKEN -- HERMÈS -- JOHNNIE WALKER -- KELLOGG'S -- LACOSTE -- LAMBORGHINI -- LONGINES -- MAZDA -- MERCEDES-BENZ -- MICHELIN -- MITSUBISHI -- MONTBLANC -- NBA -- NIKE -- OSBORNE -- PACHA -- PLAYBOY -- QUIKSILVER -- RED BULL -- ROLEX -- SHELL -- STARBUCKS -- SUBARU -- THE NORTH FACE -- THE ROLLING STONES -- TÍO PEPE -- TOBLERONE -- UNILEVER -- YAMAHA -- CRÉDITOS DE LAS IMÁGENES…”

“…También muestra cómo el Plan de Unilever para una Vida Sostenible (USLP) se integra de manera activa en la estrategia del negocio. …”

Tabla de Contenidos: “…The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping…”

“…In The Key , Gratton shows how companies like IKEA, Nike, Vodaphone, and Unilever are devising innovative ways to tackle critical social issues, and she describes how corporate leaders can transform their own company into an organization equipped to tackle today’s toughest issues. …”

Tabla de Contenidos: “…(Rami) Shani -- ch. 2. Unilever's drive for sustainability and CSR : changing the game / Philip Mirvis -- ch. 3. …”

Tabla de Contenidos: “…Steroid-Thackeray -- v. 28. Thai language-Unilever -- v. 29. Union-Warring States period -- v. 30. …”

“…To answer these questions, Jacob Morgan interviewed over 140 CEOs from companies like Unilever, Mastercard, Best Buy, Oracle, Verizon, Kaiser, KPMG, Intercontinental Hotels Group, Yum! …”

“…Drawing from examples as diverse as Unilever, Microsoft, Coca-Cola, Dell, the Clinton administration, and the Houston Independent School System, the authors offer proven advice and guidelines for successfully introducing tension among subordinates at certain points and in certain ways. …”

“…¿Qué tienen en común la marca hotelera de lujo Soneva y el distribuidor líder británico Tesco, o el gigante de gran consumo Unilever y la marca de ropa Patagonia? Pues que demuestran que ser una empresa con conciencia y ganar dinero son objetivos compatibles. …”