“…This Infoline will help you assess your skills and identify your unique selling point (USP), choose the type of résumé best suited to your situation, and build a résumé that projects a professional image…”

“…La Universidad del Valle en Cali, Colombia, lo posibilitó, por la comisión de estudios que me otorgó para hacer mi doctorado en la Universidad de São Paulo -USP-Esta, por su parte, me recibió y ofreció la estructura de una universidad de primer nivel. …”
Acceso restringido con credenciales UPSA

Acceso restringido usuarios UPSA

“…"O presente livro é resultado de minha tese de doutorado, apresentada em 2008 ao Programa de Pós-Graduação em Ciência Política da Universidade de São Paulo (USP). Trata-se de um tema importante e atual, o que de certa maneira faz com que este estudo envelheça de forma precoce. …”

“…A pesquisa aqui relatada, produzida pelo Grupo de Pesquisa Mediações Educomunicativas (MECOM), da ECA-USP-CNPq, mostra que a presença do celular, dos computadores, da internet é algo objetivo no cotidiano da maioria dos professores e professoras, alunos e alunas. …”

Tabla de Contenidos: “…THE DIFFERENCE BETWEEN BENEFITS AND DEEPER BENEFITS THE USP: MAKING YOUR PRODUCT STAND OUT FROM THE COMPETITION; HOW TO USE YOUR USP TO CREATE A SUCCESSFUL ADVERTISING CAMPAIGN; RESIST THE URGE TO TRY SOMETHING COMPLETELY DIFFERENT; SHORT-TERM RESULTS VERSUS LONG-TERM PROFITS; CHAPTER 8: MAINTAINING CONTROL OF YOUR GROWING BUSINESS; PUSHING HARD FOR PROFITS; YOU CAN NEVER, EVER STOP PUSHING ON EVERY SINGLE FRONT; HOW MUCH OF YOUR PROFITS SHOULD GO INTO YOUR POCKET-AND HOW MUCH SHOULD GO BACK INTO YOUR BUSINESS?…”

Acceso restringido usuarios UPSA

Acceso restringido usuarios UPSA

Acceso restringido usuarios UPSA

Tabla de Contenidos: “…Etapas particulares de campañaCuatro; Función de la estrategia de comunicación o copy strategy; Función de la estrategia creativa o brief creativo; Armado de una estrategia creativa; ¿Podemos hablar todavía de la USP?; El planner: hacedor de estrategias; Cinco; Seis; Entre el concepto y la idea de campaña; ¿Qué es un concepto?…”

Tabla de Contenidos: “…Printing Considerations for Pocket Folders -- CHAPTER 10: PACKAGING STYLES -- Tray-Style Cartons -- Basic Tube-Style Cartons -- Basic Closure Types -- Folders, Sleeves, and Other Types of Folding Cartons -- Set-up Boxes -- Common Styles of Stock Plastic Containers -- Paper Bags -- Plastic Bags -- CHAPTER 11: POSTAL STANDARDS -- General USPS Mail Classifications and Requirements -- Postcard Paper Stock Requirements -- Thickness Requirements for Flat Mail -- Rate Classifications and Delivery Time for Domestic Mail -- Package Standards for Mailing -- Extra USPS Services -- Mail Piece Design Expertise -- Postal Websites -- CHAPTER 12: BAR CODE STANDARDS -- General Standards for UPC Bar Codes -- Guide to Color-Correct Bar Coding -- Reflectance Values of Four-Color Combinations on Uncoated Stock -- QR Codes -- Generating and Reading QR Codes -- QR Content -- CHAPTER 13: PRINTING AND FINISHING -- General Guide to Printing Processes -- Trapping Tolerances -- Types of Offset Lithography -- Cutting and Trimming -- Finishing Techniques -- Offset Inks -- Varnishes and Protective Liquid Coatings -- Glossy versus Matte Finishes -- Proofing Methods -- CHAPTER 14: NEW GREENING GRAPHIC DESIGN -- The Shift Toward Sustainable Practice -- Sustainable Materials and Production for Print Design -- Sustainable Vocabulary -- Fiber Sourcing and Paper Production -- Chain of Custody -- Certifications -- Paper Production -- Recycled Paper -- Paper from Mixed Sources -- Tree-Free Paper -- Printing -- Guide to Environmentally Friendly Papers -- CHAPTER 15: NEW USER EXPERIENCE AND INTERFACE DESIGN -- User Experience (UX) Design -- User Interface Design -- CHAPTER 16: NEW STANDARD FORMS AND CONTRACTS -- Creative Briefs Are Strategic Tools -- What's Included in a Design Criteria -- GLOSSARY -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S.…”

Acceso restringido usuarios UPSA

“…Atentos, porque pesquisadores, estudiosos dos problemas brasileiros, vinculados a instituições de prestígio nacional e internacional (USP, UNICAMP, UFRJ, FGV, UFMG, UFPE) e que têm a crítica como natureza de ofício; privilegiados, porque conviveram em algum momento da vida pessoal, profissional ou acadêmica com Celso Furtado. …”