“…Proceedings of the 4th Association for Computing Machinery Workshop on Networked Systems for Developing Regions : 2010, San Francisco, USA : Networked Systems for Developing Regions '10…”

Tabla de Contenidos: “…-- Chapter 4: Gamification-The Engine of Loyalty 3.0 -- This Is Not a Game: The Difference Between Games and Gamification -- Games Are Intrinsically Motivating -- Adding the Spark of Gamification Mechanics -- The 10 Key Mechanics of Gamification -- Rewards = Meaningful Value -- Questions and Answers -- Part 2: Execution -- Chapter 5: Case Studies in Customer Engagement -- Characters Welcome at USA Network -- Make Your Way to Rio with Chiquita Brands -- Insider Rewards at Warner Bros. -- Checking in with Foursquare -- Contributor Reputation with SAP Community Network -- More Loyalty 3.0 Communities -- Chapter 6: Case Studies in Skills and Learning -- Getting Fit with Zamzee -- Getting the Right Exposure to Adobe Photoshop -- Gearing Up with Ford of Canada -- Innovating in Education with Loyalty 3.0 -- Chapter 7: Case Studies in Employee Engagement -- Inspiring Agents with LiveOps -- Preventing Death by Power Point with BOX -- Going Social with Bluewolf -- Turbocharging Sales with Nitro for Salesforce -- Part 3: Direction -- Chapter 8: Planning Your Loyalty 3.0 Program -- The Loyalty 3.0 Road Map -- Plan…”