Tabla de Contenidos: “…Foreword; Preface; Contents; 1 Information and Communication Technologies (ICTs) in Tourism: Concepts and Developments; Abstract; 1.1 ICTs Developments in Tourism; 1.2 From Web 1.0 to Web 3.0: Concepts and Definitions; 1.3 Social Media Classification; 1.3.1 Collaborative Projects; 1.3.2 Virtual Communities; 1.3.2.1 Micro-Blogging: The Case of Twitter; 1.3.3 Content Communities; 1.3.3.1 Online Pinboards: The Case of Pinterest; 1.3.4 Social Network Sites; 1.3.4.1 Facebook Corporate Pages; 1.3.5 Virtual Games/Social Worlds; 1.4 The Development of Social Media in Tourism; References…”

Tabla de Contenidos: “…Cover -- Copyright -- Credits -- About the Author -- About the Reviewer -- www.PacktPub.com -- Table of Contents -- Preface -- Chapter 1: Functions in R -- Introduction -- Creating R functions -- Matching arguments -- Understanding environments -- Working with lexical scoping -- Understanding closure -- Performing lazy evaluation -- Creating infix operators -- Using the replacement function -- Handling errors in a function -- The debugging function -- Chapter 2: Data Extracting, Transforming, and Loading -- Introduction -- Downloading open data -- Reading and writing CSV files -- Scanning text files -- Working with Excel files -- Reading data from databases -- Scraping web data -- Accessing Facebook data -- Working with twitteR -- Chapter 3: Data Preprocessing and Preparation -- Introduction -- Renaming the data variable -- Converting data types -- Working with the date format -- Adding new records -- Filtering data -- Dropping data -- Merging data -- Sorting data -- Reshaping data -- Detecting missing data -- Imputing missing data -- Chapter 4: Data Manipulation -- Introduction -- Enhancing a data.frame with a data.table -- Managing data with a data.table -- Performing fast aggregation with a data.table -- Merging large datasets with a data.table -- Subsetting and slicing data with dplyr -- Sampling data with dplyr -- Selecting columns with dplyr -- Chaining operations in dplyr -- Arranging rows with dplyr -- Eliminating duplicated rows with dplyr -- Adding new columns with dplyr -- Summarizing data with dplyr -- Merging data with dplyr -- Chapter 5: Visualizing Data with ggplot2 -- Introduction -- Creating basic plots with ggplot2 -- Changing aesthetics mapping -- Introducing geometric objects -- Performing transformations -- Adjusting scales -- Faceting -- Adjusting themes -- Combining plots -- Creating maps…”

“…If you ever wanted to learn how big projects such as Twitter, Google, or even GitHub collaborate on code, then this book is for you. …”

“…Why have developers at places like Facebook and Twitter increasingly turned to graph databases to manage their highly connected big data? …”

“…You will learn why Scala is judiciously used for critical business applications by leading companies such as Twitter, LinkedIn, Foursquare, the Guardian, Morgan Stanley, Credit Suisse, UBS, and HSBC. …”

“…Jump into the fast-moving world of microblogging on Twitter or Tumblr? Choose which blogging software to use? …”

Tabla de Contenidos: “…-- Ensemble-Modelle -- Zusammenfassung -- Weiterführende Literatur -- Kapitel 5: Textklassifizierung -- Rekurrente neuronale Netzwerke -- Long-Short-Term-Memory-(LSTM-)Netzwerke -- Gated Recurrent Units (GRUs) -- BiLSTM-Netzwerke -- Einbettungen -- Torchtext -- Ein Twitter-Datensatz -- Field-Objekte definieren -- Einen Wortschatz aufbauen -- Erstellung unseres Modells -- Die Trainingsschleife modifizieren -- Tweets klassifizieren -- Datenaugmentation -- Zufälliges Einfügen -- Zufälliges Löschen -- Zufälliges Austauschen -- Rückübersetzung -- Datenaugmentation und Torchtext -- Transfer Learning? …”

“…Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also learn to draw from machine data, enabling you to analyze, say, web server log files and patterns of user access in real time, as the access is occurring. …”

Tabla de Contenidos: “…Public Engagement with Science During and about COVID-19 via Twitter: Who, When, What, and How -- Introduction -- Related work -- Health communication on social media -- Public engagement with science via social media -- The level of engagement on social media -- Methodology -- Data collection -- Data analysis -- Findings -- RQ1: What and how are tweets posted during and about COVID-19 by scientists, pseudo-experts, and public health organizations? …”

“…Leading multinational technology companies like Alphabet, Meta, Twitter, TikTok, & Microsoft now operate sprawling, complex systems to govern online behaviour. …”

Tabla de Contenidos: “…Social Engineering -- 4.4.16.1. Lessons from the Twitter incident -- 4.4.17. Password Abuse -- 4.4.18. …”

“…You'll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches. Facebook and Twitter APIs continue to be extremely successful, and many other companies find that API demand greatly exceeds website traffic. …”

“…Behandelt werden Techniken zur Erstellung und Auswahl narrativer Bildwelten, die besonders für Online-Plattformen enorm wichtig sind (wie Facebook, Twitter, WhatsApp, Pinterest, Instragram etc.). Damit bietet das Buch Kommunikations- und Marketingmenschen konkrete Hilfen für den Berufsalltag…”

“…Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. …”

Tabla de Contenidos: “…-- Notable API products that are shaping the API landscape -- Twilio -- Printful -- Twitter API -- Plaid -- Tealium -- IMDB -- Amazon Selling Partner API -- Postman -- Marqeta -- Defining success for a product -- Summary -- Chapter 2: API Product Management -- The role of the product manager -- Product thinking -- Stakeholder management -- Understanding the product life cycle -- Market research -- User research -- Experimentation and hypothesis testing -- Agile methodology -- Data analytics -- Customer feedback channels -- Types of product management roles -- The responsibilities of an API product manager -- Useful terminology for API product managers -- The short-term and long-term API strategy -- Development and release -- API governance and maturity -- API experience -- API analytics -- Summary -- Chapter 3: API Life Cycle and Maturity -- The API product life cycle -- API development workflow -- Stakeholder alignment -- Retiring an API -- API governance -- API governance through the API life cycle -- API maturity -- Case studies -- Summary -- Chapter 4: Building and Managing API Products -- APIs in the digital value chain -- Leading with the API strategy -- The API development team -- Managing an API as a product -- The API proposal -- Designing APIs -- Starting with an MVP -- Building and releasing APIs in an iterative way -- Building long-term and short-term roadmaps -- Summary -- Chapter 5: Growth for API Products -- Understanding what growth means for APIs -- Internal APIs -- Partner APIs…”

“…In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. …”

“…Wie Sie mit Social Media und Content Marketing, Blogs, Pressemitteilungen und viralem Marketing Ihre Kunden erreichenZahlreiche Fallstudien und Beispiele für erfolgreiches Content MarketingAlle Social-Media-Kanäle effektiv nutzen: Pinterest, Instagram, YouTube, Twitter, Facebook uvm.Aufmerksamkeit erregen durch interessante Inhalte und Echtzeit-Meldungen zu aktuellen Ereignissenbr />Das Internet hat die Art und Weise, wie Menschen miteinander kommunizieren und wie Unternehmen mit potenziellen Kunden interagieren können, grundlegend ve…”

Tabla de Contenidos: “…A Digital Fundraising Mix -- Search Engine Optmization (Seo) -- Natural or Organic Search -- Pay Per Click -- Ad Rank -- Quality Scores -- Cost Per Action Bidding -- Google Ad Grants -- Digital Public Relations -- Cornerstones of a Digital PR Strategy -- Display Advertising -- Designing an Effective Ad -- Behavioral Targeting -- Paying for Display Advertising -- Google Analytics -- Opt-In Email -- Making Email Work -- Viral Marketing -- Website Design and Optimization -- Giving Page Design -- Mobile -- Benefits of Mobile -- Mobile Apps -- Conclusion -- Discussion Questions -- References -- Chapter 12 Social Media -- Objectives -- Introduction -- The Major Players -- Facebook -- Twitter (Now X) -- LinkedIn -- YouTube -- Instagram -- TikTok -- Pinterest -- Other Social Networks -- Snapchat -- Reddit -- Tumblr -- Periscope -- Flickr -- Developing a Strategy -- People -- Objectives -- Strategy -- Technology -- Formulating a Content Strategy -- Integrating Your Approach -- Website -- Events -- Email -- Direct Mail -- Other Ideas -- Leveraging Fans, Followers, and Influencers -- Algorithms and Getting Your Content Seen -- Measuring the Effectiveness of Your Social Media Efforts -- Safeguarding Contacts -- Summary -- Discussion Questions -- References -- Chapter 13 Donor Retention and Development -- Objectives -- Introduction -- What Do We Mean By Loyalty and Retention? …”

“…This edition has been updated to include: fresh features on low-budget, high quality video cameras, including new digital camera options such as DSLRAn extensive selection of new case studies and interviews with industry talents such as Ewan McGregor, Ate de Jong, James Youngs, Joe Pavlo, Martin Myers, Rolin Heap, and more; essential advice on how to make the web work for you and promote your films through Twitter, Facebook and other social media platformsAll new postproduction workflows. …”

Tabla de Contenidos: “…COMPARTIR LO QUE LEEMOS -- LA IMPORTANCIA DE COMPARTIR LAS IMPRESIONES -- ACTIVIDADES PARA COMPARTIR LA LECTURA -- Leer un fragmento -- Del libro al escenario -- De la imaginación al escenario -- Adaptaciones cinematográficas -- La caja de cereales -- La pared de los grafitis literarios -- El premio literario -- UTILIZAR LA TECNOLOGÍA -- Twitter -- Instagram -- Críticas animadas -- El blog de la clase -- Las comunidades literarias en línea -- No hay que temer a los libros digitales -- Y Pinterest... …”