“…<b>Los secretos de TripAdvisor, un gigante que pisa fuerte</b><br><br>Este libro es una guía práctica y accesible para descubrir las claves sobre TripAdvisor, que le aportará la información esencial y le permitirá ganar tiempo.…”
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Accés lliure

Materias:

Tabla de Contenidos: “…Assessing the Impact of Kitchen Nightmares through TripAdvisor -- 7. Thinking of the Same Place: The Trivialisation of the Sharing Economy on Airbnb -- 8. …”

“…." — Steve Kaufer , CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. …”

“…Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. …”

Tabla de Contenidos: “…""Advertising on Twitter and Other Networks""""Twitter""; ""Promoted Accounts, Tweets, and Trends""; ""Interest-Targeting on Twitter""; ""YouTube""; ""YouTube Video Remarketing""; ""Brand Channels""; ""Home-Page and Display Advertising""; ""LinkedIn""; ""Google+""; ""StumbleUpon""; ""Yelp""; ""TripAdvisor""; ""Other Platforms""; ""Summary""; ""Operations""; ""Who Owns Social Media?""…”

Tabla de Contenidos: “…; Claiming Your Listing; Filtering and Reviewer Verification; Communicating with Reviewers; Troubleshooting and Support; Ways to Increase Your Visibility; Closing the Loop; TripAdvisor; Claiming Your Listing; Filtering and Reviewer Verification; Communicating with Reviewers; Increasing Your Visibility; Support; Angie's List; Claiming Your Listing; Filtering and Reviewer Verification; Communicating with Reviewers; Increasing Your Visibility; Troubleshooting and Support…”

Tabla de Contenidos: “…2 The Digitization of Word-of-MouthAbstract; 2.1 The Concept of Word-of-Mouth; 2.2 Word-of-Mouth and Electronic Word-of-Mouth; 2.3 Electronic Word-of-Mouth Outcomes; 2.4 eWOM Biased Information; 2.5 Dimensions for An Analysis of eWOM; 2.5.1 The Message; 2.5.2 The Communicator; 2.5.3 The Receiver; 2.6 Recommendation Framing; 2.7 Credibility of User-Generated Content; 2.7.1 Reviews, Rankings, and Ratings in the Tourism Sector: The TripAdvisor Experience; References; 3 Social Media Impacts on Travelers; Abstract; 3.1 Consumer Behavior in Tourism; 3.2 The Travel Experience…”