“…ChatGPT launched in November 2022 and landed like a meteor, upending many assumptions about software development and forcing organizations to rethink how they work. Generative AI tools such as ChatGPT, GitHub Copilot, and Replit Ghostwriter have increased the speed and efficiency of software development but pose myriad challenges and questions: Who trains these tools? …”

“…Simply stated, this text offers students the intellectual tools they need for lifelong learning, and rational, conscientious living. …”

Tabla de Contenidos: “…Machine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! …”