Tabla de Contenidos: “…Contents; Acknowledgments; Introduction: Being More of Who You Are; PART I: Personal Brand Basics; 1 Personal Brand: The Perception That You Made a Difference; 2 A Strong Personal Brand Delivers on Three Important Expectations; 3 Your Personal Brand Is Perceived from Three Different Dimensions; PART II: Designing Your Personal Brand of Making a Difference; 4 Authenticity: The Cornerstone to Building a Strong Brand; 5 Creating Your Brand Platform: Dimensions and Ethos; 6 A Promise to Be More of Who You Are; 7 How Strong Is Your Personal Brand Today?…”

Tabla de Contenidos: “…Introduction -- Background -- Scope -- Key questions -- Population of interest -- Interventions of interest -- Defining "evidence-based" interventions -- Essential components of effective parenting interventions -- Outcomes of interest -- Prioritized outcomes -- Additional non-prioritized outcomes -- Target audience -- Other relevant WHO guidelines and publications -- 2. Guideline development process -- WHO Steering Group -- Guideline Development Group -- Evidence Synthesis Team -- Guideline methodologists -- Evidence Mapping Team -- Guideline writer -- Management of conflicts of interest -- Identification of key questions and outcomes -- Quality assessment and grading of evidence -- Quality of evidence -- Managing group processes and decision-making -- Presentation of the recommendations -- 3. …”

“…The primary audience for this guideline is health programme managers, including governmental and non-governmental organizations, and policy makers who are responsible for designing maternal, newborn and child health programmes, primarily in low-income settings. …”

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