Tabla de Contenidos: “…Cover -- Brief Contents -- Contents -- Preface -- About the Authors -- Part I: Theory of Bussiness Communication -- Case Study: The Profile of an Effective Communicator -- Chapter 1: The Nature and Process of Communication -- The Role of Communication -- An Instance of Unclear Communication -- Defining Communication -- Classification of Communication -- The Purpose of Communication -- Communication to Inform -- Communication to Persuade -- The Process of Communication -- The Linear Concept of Communication -- The Shannon-Weaver Model -- The Two-way Communication Process -- The Elements of Communication -- The Major Difficulties in Communication -- Barriers to Communication -- Incorrect Assumptions -- Psychosocial Barriers -- Conditions for Successful Communication -- The Seven C's of Communication -- Universal Elements in Communication -- How Sentence Structure Affects Meaning -- Communication and Electronic Media -- Communication and Social Media -- Summary -- Case: Communication Failure -- Review Your Learning -- Reflect on Your Learning -- Apply Your Learning -- Self-check Your Learning -- Endnotes -- Chapter 2: Organizational Communication -- The Importance of Communication in Management -- Some Important Functions of Management -- How Communication Is Used by Managers -- Communication Concerns of the Manager -- Human Needs -- Theory X and Theory Y -- Communication Training for Managers -- Communication Structures in Organizations -- Vertical Communication -- Horizontal Communication -- Line and Staff Management -- Formal Communication -- Informal Communication -- Information to be Communicated at the Workplace -- Summary -- Case: Communication Breakdown at City Hospital -- Review Your Learning -- Reflect on Your Learning -- Apply Your Learning -- Self-check Your Learning -- Endnotes -- Chapter 3: Intercultural Communication Skills…”

Tabla de Contenidos: “…Create a Truly Visible UX Team -- Sonia V. Weaver -- Chapter 15. Thinking About the Future Is Important for Any Design Process -- Liz Possee Corthell -- Chapter 16. …”

“…This book is for IT specialists and architects who are interested in how SAP NetWeaver v7.3 interacts and uses the new features of DB2 10 for z/OS®. …”

Tabla de Contenidos: “…The Theory of PR -- 2.1 Learning Outcomes -- 2.2 Introduction -- 2.3 PR Theory -- 2.3.1 Systems Theory -- 2.3.1.1 The Four Models of PR and Excellence Theory -- 2.3.1.1.1 The Four Models of PR -- 2.3.1.1.2 The Excellence Theory -- 2.3.1.1.3 Empowerment of the PR Function -- 2.3.1.1.4 Communicator Roles -- 2.3.1.1.5 Organisation of the Communication Function and Its Relationship to Other Management Functions -- 2.3.1.1.6 Models of PR -- 2.4 Rhetorical Theory -- 2.5 Modernism and Postmodernism -- 2.6 Communications Theory -- 2.6.1 Laswell, Shannon and Weaver, Lazarsfield -- 2.7 The Evolution of Media -- 2.8 Conclusion -- 2.9 For Discussion -- References -- 3. …”

“…You'll get full details on all the components, including SAP Web Application Server, SAP NetWeaver, the ABAP workbench, and more. Administration, security, and integration with other systems is also covered. …”