Tabla de Contenidos: “…Machine generated contents note: Foreword -- Introduction Part One Digital branding in perspective 01 What digital branding really means -- How digital has changed branding -- Global soapbox -- Social medial fail -- Traditional brand metrics -- Sum of all experiences -- Clarifying touchpoints02 Focusing on value -- Bridging the gap -- Value proposition -- It all comes down to content03 Considering the user journey -- Multichannel marketing -- User journey examples -- Content marketing -- The stages of the user journey -- Mapping the user journey04 Objectives and authenticity -- Branding for differentiation -- Authenticity -- Authentic value propositionPart Two The digital toolkit 05 Social media -- Social is personal -- User journey and value proposition -- Content and engagement -- Mobile social media experience -- Informing your social media approach -- Real-world integration -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Sentiment analysis -- Social media advertising -- Social media summary06 Search -- Search engine optimization -- Link building -- SEO summary -- Paid search -- PPC considerations -- Working with PPC agencies -- SEO and PPC working together -- Search conclusions07 Mobile -- Technology for the sake of technology -- User journey and context -- Local intent -- Integrated devices -- The technology distraction -- Mobile compatible is not mobile optimized -- Technology challenges -- Audience segmentation -- Frictionless technology -- Mobile sites and responsive design -- Start with the fundamentals -- Mobile apps -- Mobile conclusion08 Online advertising -- Advertising objectives -- App advertising -- Ad networks versus media owners -- Targeting options -- Creative options -- Ad reporting and analytics -- Online advertising conclusions09 E-mail marketing -- E-mail isn't exciting -- Ease of iteration -- The state of e-mail marketing -- Focusing on relevance -- E-mail and the user journey -- Going beyond last click -- Selecting an e-mail service provider -- Gaining opt-ins and building a list -- E-mail sign-up versus social connection -- List segmentation -- Open rates and click-through rates -- E-mail templates and design -- Sending and testing -- Dynamic content generation and rules -- E-mail marketing conclusions10 CRM and marketing automation -- Definitions and practicalities -- Single customer view and bringing data together -- CRM and ESP integration -- Advanced personalization and triggering -- Marketing automation -- The lead nurturing process -- Automation scoring -- More advanced automation options -- Testing, learning and adjusting -- A warning on marketing automation -- CRM and automation conclusions11 From integration to transmedia campaigns -- Integration -- Multichannel marketing is dead -- Omni-channel marketing -- Transmedia storytelling -- Conclusions -- Part Three Digital brand strategy and measurement12 Measuring digital branding -- Defining brand value and valuation -- Understand the value of every marketing activity -- For perfection we need a mind-reading device -- Digital shot itself in the foot -- TV has culture, digital doesn't... yet -- Filling the gaps -- Measurement comes in many forms13 Primaries and indicators -- Beyond the last click -- Digital branding dashboards -- 14 The role of analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-channel funnels -- Tracking code -- Dashboards and analytics -- Analytics conclusions15 Bridging the gaps -- Gap correlation -- Keeping it simple -- and the danger of selecting the wrong primaries -- Bring in offline channels and experiences -- Offline indicators -- A word on contribution -- Seeing it in action16 The importance of asking questions -- Confirming not predicting -- Sum of experiences -- Checking my dashboard -- No one said it was going to be easyConclusions -- References…”

Tabla de Contenidos: “…. -- Running your Notebook in Google Cloud Platform -- Getting ready -- Set up your GC project -- Create a Cloud storage bucket -- Create a cluster…”

Tabla de Contenidos: “…Chapter 10 Bringing Teams into the Physical World -- Discovering How Teams Is More Than Software -- Going Hands Free with Teams -- Getting Visual with Cameras -- Using Desktop Phones for Teams -- Turning a Conference Room into a Teams Room -- Part 4 Taking Communication to the Next Level with Voice -- Chapter 11 Making and Receiving Calls -- Making Phone Calls in Teams -- Calling another Teams user -- Finding the Calls dashboard -- Receiving a Call in Teams -- Using Teams with Phone Numbers -- Adding Phone Numbers to Teams -- Obtaining a license and dial plan -- Signing up for a new phone number -- Assigning a phone number to a Teams user -- Bringing an existing phone number to Teams -- Unassigning or changing the phone number assigned to a user -- Setting Up a Teams Phone -- Chapter 12 Letting Teams Be Your Personal Operator -- Setting Up Audio Devices in Teams -- Customizing How You Receive Calls -- Restricting Calls with Do Not Disturb -- Delegating Access to Others -- Digging into Modern Voicemail -- Understanding Phone Number Types -- Taking calls in an orderly fashion with call queues -- Routing callers with auto attendants -- Part 5 Becoming a Microsoft Teams Administrator -- Chapter 13 Getting to Know the Teams Admin Center -- Finding and Signing In to the Teams Admin Center -- Getting Familiar with the Teams Admin Center -- Adding New Users to Microsoft 365 and Teams -- Managing Teams Users -- Chapter 14 Digging into Teams Administration -- Configuring Teams -- Making Configuration Changes for Meetings -- Conference bridges -- Meeting policies -- Meeting settings -- Live events policies -- Live events settings -- Adjusting Settings for the Entire Organization -- Identifying Locations of Offices and Buildings -- Adding Default Teams Apps -- Setting Policies for Chat and Channels -- Managing Devices for Your Organization…”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright and Credits -- Dedicated -- Contributors -- Table of Contents -- Preface -- Section 1 - Our First Level -- Chapter 1: Designing a Game from Scratch -- Game concept -- Game idea -- Input controls -- Winning and losing -- Game characters -- Hero -- Enemies -- Gameplay -- Game-world layout -- Starting condition -- Ending condition -- Point system -- HUD -- The difficulty balance -- Difficulty balance questions -- Implementation plan -- Documentation -- Game Design Document (GDD) -- GDD formats -- GDD creation tools -- Elevator pitch -- High concept -- Tips for creating GDDs -- Summary -- Chapter 2: Setting Up Unity -- Why use a game engine such as Unity? …”

Tabla de Contenidos: “…Microsoft Accounts -- Accounts Central -- Adding an Account -- Editing an Account -- The Forgotten Password Disk -- Deleting User Accounts -- Disabling Accounts -- The Guest Account -- Authenticate Yourself: User Account Control -- Local Users and Groups -- Fast User Switching -- Logging On -- Profiles -- Setting Up a Small Network -- Kinds of Networks -- Sharing an Internet Connection -- The Network and Sharing Center -- Corporate Networks -- The Domain -- Four Ways Life Is Different on a Domain -- Sharing Files on the Network -- Three Ways to Share Files -- HomeGroups -- Sharing the Public Folders -- Sharing Any Folder -- Accessing Shared Folders -- Mapping Shares to Drive Letters -- Sharing a DVD Drive -- The Road Warrior's Handbook -- Windows Mobility Center -- Offline Files and Sync Center -- Windows to Go -- Dialing In from the Road…”

Tabla de Contenidos: “…-- Alarm configuration - I, Warning, and Error setup -- Alarm groups -- Alarm HMI components -- Setting up an alarm banner -- Setting up an alarm table -- PLC alarm logic -- Alarm acknowledgment -- Final project - motor alarm system -- Requirements -- Design/implementation of the HMI -- Summary -- Questions -- Further reading -- Part 5 - Final Project and Thoughts -- Chapter 15: Putting It All Together - The Final Project -- Technical requirements -- Project overview -- Getting the requirements -- HMI design…”

Tabla de Contenidos: “…-- Working with NSGs -- ASGs -- Working with virtual network peerings -- How does peering work? -- Setting up peerings -- Network routing and endpoints -- System routes -- Custom routes -- Service and private endpoints -- Summary -- Chapter 4: Exploring Azure Load Balancer -- Technical requirements -- Overview of Azure Load Balancer -- Load balancing in Azure…”

Tabla de Contenidos: “…Open source and open standards -- Hyperledger frameworks, tools, and building blocks -- Hyperledger frameworks -- Hyperledger tools -- The building blocks of blockchain solutions -- Hyperledger Fabric component design -- Principles of Hyperledger design -- CAP Theorem -- Hyperledger Fabric reference architecture -- Hyperledger Fabric runtime architecture -- Strengths and advantages of componentized design -- Hyperledger Fabric - the journey of a sample transaction -- Hyperledger Fabric explored -- Components in a blockchain network -- Developer interaction -- Understanding governance in business networks powered by blockchain -- Governance structure and landscape -- Information technology governance -- Blockchain network governance -- Business network governance -- Summary -- Chapter 3: Setting the Stage with a Business Scenario -- Trading and letter of credit -- The importance of trust in facilitating trade -- The letter of credit process today -- Business scenario and use case -- Overview -- Real-world processes -- Simplified and modified processes -- Terms used in trade finance and logistics -- Shared process workflow -- Shared assets and data -- Participants' roles and capabilities -- Benefits of blockchain applications over current real-world processes -- Setting up the development environment -- Designing a network -- Installing prerequisites -- Forking and cloning the trade-finance-logistics repository -- Creating and running a network configuration -- Preparing the network -- Generating network cryptographic material -- Generating channel artifacts -- Generating the configuration in one operation -- Composing a sample trade network -- Network components' configuration files -- Launching a sample trade network -- Summary -- Chapter 4: Designing a Data and Transaction Model with Golang -- Starting the chaincode development…”

Tabla de Contenidos: “…Cover -- Title -- Copyright and Credits -- Packt Upshell -- Contrubutors -- Table of Contents -- Preface -- Chapter 1: The Interface -- Versions -- Frames -- Banner frame -- System settings -- Help -- Connect chat conversations -- Global text search -- Profile -- The application navigator -- Filter text box -- Favorites -- History -- Important application menus and modules -- Content frame -- UI settings and personalization -- Summary -- Chapter 2: Lists and Forms -- List v2 versus List v3 -- Lists and tables -- Creating a custom table -- Creating an update set -- Creating the table -- Adding a field -- List view -- Condition builder -- Building a filter -- Dot-walking -- Forms -- Form designer -- Form layout -- Related lists -- Summary -- Chapter 3: UI Customization -- UI15 versus UI16 -- Switching between UI15 and UI16 -- Branding your instance -- Custom themes -- UI-impacting system properties -- Configuring service portal UI -- Creating a custom homepage -- Styling pages and widgets -- Setting up the War Room page -- Styling the CMS -- Summary -- Chapter 4: Understanding Data and Relationships -- One-to-many relationships in ServiceNow -- Many-to-many relationships in ServiceNow -- Creating a M2M table -- Other M2M relationships -- Enforcing one-to-one relationships -- Defining custom relationships -- Database table inheritance -- Summary -- Chapter 5: Tasks and Workflows -- Important task fields -- Active -- Additional comments and work notes -- Assigned to and Assignment group -- Created, Created by, Updated, and Updated by -- Description and short description -- Number -- State -- Journals and the activity formatter -- Extending the task table -- Workflows -- Important workflow activities -- User and group approval -- Approval coordinator -- If -- Switch -- Wait for Condition -- Create Task and Catalog Task -- Branch and Join…”

Tabla de Contenidos: “…API Gateway pricing -- Lambda pricing -- SimpleDB pricing -- DynamoDB -- Total pricing -- Summary -- Chapter 3: Using the Serverless Framework -- Serverless Framework -- Understanding the Serverless Framework -- Other frameworks -- Installing the framework -- Configuring the framework -- Managing permissions in a team -- Creating a new project -- The handler.js file -- The serverless.yml file -- Configuring the Lambda limits -- Deploying a service -- Invoking a function -- Retrieving logs -- Adding endpoints -- Cross-Origin Resource Sharing -- Removing a service -- Going beyond the basics -- Using npm packages -- Accessing other AWS resources -- Events -- The S3 event -- Schedule events -- Serving HTML pages with Lambda -- Using configuration variables -- Plugins -- Showing deployment information -- Scaffolding -- Summary -- Chapter 4: Hosting the Website -- Serving static files with Amazon S3 -- Creating a bucket -- Enabling web hosting -- Handling errors -- Using redirection rules -- Using an error document -- Delegating to CloudFront -- Prerendering pages -- Supporting www anchors -- Uploading static files -- Automating website publishing -- Serving gzip files -- Setting up Route 53 -- Creating a hosted zone -- Creating record sets -- Setting up CloudFront -- Creating a distribution -- Handling CloudFront caching -- Invalidating server-side cache -- Invalidating client-side cache -- Updating Route 53 to use CloudFront -- Supporting HTTPS -- Creating a mail exchange record -- Requesting free certificates with AWS Certificate Manager -- Configuring CloudFront to support HTTPS connections -- Summary -- Chapter 5: Building the Frontend -- Getting started with React -- React principles -- The Flux pattern -- React hello-world -- Building a shopping cart -- Preparing the development environment -- Organizing the solution -- Composing components…”

Tabla de Contenidos: “…-- Standard ticket fields -- Requester -- Assignee -- CCs -- Share -- Subject -- Description -- Status -- Type -- Priority -- Tags -- Standard user and organization fields -- Different types of fields -- Drop-down list -- Text -- Multi-line text -- Numeric -- Decimal -- Checkbox -- Date -- Regular Expression -- Creating custom fields -- Custom user fields -- Custom ticket fields -- Custom organization fields -- Summary -- Chapter 4: Setting Up Multiple Ticket Channels -- What are channels? …”

Tabla de Contenidos: “…-- Meeting the Games Page -- Finding Games -- Finding Games by Category -- Activity #24 -- Finding Games by Name -- Activity #25 -- Finding Games by Popularity -- Setting Up a Game -- Playing the Games You Love -- Activity #26 -- Exiting a Game and Playing Again -- Activity #27 -- Deleting Your Old Games -- Playing with a Friend -- Setting Up Word Battle -- Playing Word Battle with a Friend -- Inviting a Friend to Play -- More Great Games to Try -- Phew, We Did It! …”

Tabla de Contenidos: “…Chapter 8: 10 Beginner-Friendly IoT Projects with ChatGPT Prompts -- Technical requirements -- Project 1 - temperature and humidity measurement -- Specifications -- Applications -- Prompt to ChatGPT -- Code example -- Project 2 - flame detection -- Specifications -- Analog output values -- Applications -- Prompt to ChatGPT -- Code example -- Project 3 - PIR motion detection -- Specifications -- Applications -- Prompt to ChatGPT -- Code example -- Project 4 - gas detection -- Specifications -- Analog output values -- Applications -- Prompt to ChatGPT -- Code example -- Project 5 - distance measurement -- Specifications -- Applications -- Prompt to ChatGPT -- Code example -- Project 6 - tilt detection -- Specifications -- Applications -- Prompt to ChatGPT -- Code example -- Project 7 - vibration detection -- Specifications -- Applications -- Prompt to ChatGPT -- Code example -- Project 8 - collision detection -- Specifications -- Applications -- Prompt to ChatGPT -- Code example -- Project 9 - soil moisture detection -- Specifications -- Applications -- Prompt to ChatGPT -- Code example -- Project 10 - magnetic change detection -- Specifications -- Applications -- Prompt to ChatGPT -- Code example -- Summary -- Chapter 9: Using AI Tools to Draw Application Flow Diagrams -- Using diagrams for a better application journey -- Processing data locally -- Establishing an internet connection -- Sending sensor data to Cloud -- Data processing on the cloud -- Summary -- Part 3: Practicing an End-to-End Project -- Chapter 10: Setting Up the Development Environment for Your First Project -- Technical requirements -- Installing Visual Studio Code (VS Code) -- Setting up PlatformIO IDE -- Installing other coding assistance extensions -- Creating your first project under PlatformIO -- Summary -- Chapter 11: Programming Your First Code on ESP32…”

Tabla de Contenidos: “…13 Access Control and Security -- 13.1 Internal Security: Preventing Unauthorized Filesystem Access -- 13.2 External Security: Preventing Unauthorized Network Access -- 13.3 Setting Up Secure Connections -- 14 Database Maintenance, Backups, and Replication -- 14.1 Principles of Preventive Maintenance -- 14.2 Performing Database Maintenance with the Server Running -- 14.3 General Preventative Maintenance -- 14.4 Making Database Backups -- 14.5 Copying Databases to Another Server -- 14.6 Checking and Repairing Database Tables -- 14.7 Using Backups for Data Recovery -- 14.8 Setting Up Replication Servers -- IV: Appendixes -- A: Obtaining and Installing Software -- A.1 Obtaining the sampdb Sample Database Distribution -- A.2 Obtaining MySQL and Related Software -- A.3 Choosing a Version of MySQL -- A.4 Installing MySQL on Unix -- A.5 Installing MySQL on Windows -- B: Data Type Reference -- B.1 Numeric Types -- B.2 String Types -- B.3 Date and Time Types -- B.4 Spatial Types -- C: Operator and Function Reference -- C.1 Operators -- C.2 Functions -- D: System, Status, and User Variable Reference -- D.1 System Variables -- D.2 Session-Only System Variables -- D.3 Status Variables -- D.4 User-Defined Variables -- E: SQL Syntax Reference -- E.1 SQL Statement Syntax (Non-Compound Statements) -- E.2 Compound Statement Syntax -- E.3 Comment Syntax -- F: MySQL Program Reference -- F.1 Displaying a Program's Help Message -- F.2 Specifying Program Options -- F.3 myisamchk -- F.4 myisampack -- F.5 mysql -- F.6 mysql.server -- F.7 mysql_config -- F.8 mysql_install_db -- F.9 mysqladmin -- F.10 mysqlbinlog -- F.11 mysqlcheck -- F.12 mysqld -- F.13 mysqld_multi -- F.14 mysqld_safe -- F.15 mysqldump -- F.16 mysqlhotcopy -- F.17 mysqlimport -- F.18 mysqlshow -- F.19 perror -- G: C API Reference -- G.1 Compiling and Linking -- G.2 C API Data Types -- G.3 C API Functions…”

Tabla de Contenidos: “…Cover -- Copyright -- Credits -- About the Author -- www.PacktPub.com -- Customer Feedback -- Table of Contents -- Preface -- Chapter 1: Python Primer -- Python basic syntax and block structure -- Basic building blocks -- Functions -- Variables -- Expressions -- Classes -- Flow control statements -- Indentation -- Python's built-in data structures and comprehensions -- Dictionaries -- List -- Tuple -- Set -- Comprehension -- First-class functions and classes -- The defaultdict class -- Attributes -- The standard library -- Different types of packages -- What's new in modern Python -- The changes in the syntactic -- Changes in packages -- Other changes in Python packages -- Summary -- Chapter 2: Setting Up -- Downloading and installing Python -- Choosing a suitable version -- Installing Python -- Using the command line and the interactive shell -- Opening a command-line window -- Python interactive shell -- Installing packages with pip -- The pip tool for packages -- Managing installed packages -- Finding packages in the Python Package Index -- Using keywords -- Using Package Index -- Searching the Package Index with pip -- Legalities and licenses of the Python Package Index -- Summary -- Chapter 3: Making a Package -- Creating an empty package -- Turning a regular folder into a package -- Importing all package modules -- Adding modules to the package -- Module loading with namespace packages -- The Package structure and interface -- Accessing code from other modules -- Importing a cyclic dependency -- Resolving attribute errors raised due to cyclic dependencies -- Adding static data files to the package -- Summary -- Chapter 4: Basic Best Practices -- PEP 8 and writing readable code -- PEP 8 - guidelines for Python code -- Code indentation -- Formatting recommendations -- Naming conventions -- Using version control -- Initializing Git…”

Tabla de Contenidos: “…The policy gradient theorem -- Actor-critic algorithm -- Advantage actor-critic algorithm -- n-step advantage actor-critic algorithm -- n-step returns -- Implementing the n-step return calculation -- Deep n-step advantage actor-critic algorithm -- Implementing a deep n-step advantage actor critic agent -- Initializing the actor and critic networks -- Gathering n-step experiences using the current policy -- Calculating the actor's and critic's losses -- Updating the actor-critic model -- Tools to save/load, log, visualize, and monitor -- An extension - asynchronous deep n-step advantage actor-critic -- Training an intelligent and autonomous driving agent -- Training and testing the deep n-step advantage actor-critic agent -- Training the agent to drive a car in the CARLA driving simulator -- Summary -- Chapter 9: Exploring the Learning Environment Landscape - Roboschool, Gym-Retro, StarCraft-II, DeepMindLab -- Gym interface-compatible environments -- Roboschool -- Quickstart guide to setting up and running Roboschool environments -- Gym retro -- Quickstart guide to setup and run Gym Retro -- Other open source Python-based learning environments -- StarCraft II - PySC2 -- Quick start guide to setup and run StarCraft II PySC2 environment -- Downloading the StarCraft II Linux packages -- Downloading the SC2 maps -- Installing PySC2 -- Playing StarCraftII yourself or running sample agents -- DeepMind lab -- DeepMind Lab learning environment interface -- reset(episode=-1, seed=None) -- step(action, num_steps=1) -- observations() -- is_running() -- observation_spec() -- action_spec() -- num_steps() -- fps() -- events() -- close() -- Quick start guide to setup and run DeepMind Lab -- Setting up and installing DeepMind Lab and its dependencies -- Playing the game, testing a randomly acting agent, or training your own! …”

Tabla de Contenidos: “…18.5 Refining edits: how to solve problems and maintain musical flow -- 18.6 Notes on working with different instruments -- 18.7 Overdubbing scenarios -- 18.8 Emergency measures: sampling piano notes and note removal -- 18.9 Professional finish: joining into room tone -- 19 Mastering -- 19.1 Noise removal -- 19.2 Changing the sound -- 19.3 Tops and tails: room tone, breaths, noises, and fades -- 19.4 Levels between tracks, compression, and loudness meters -- 19.5 Placing track markers for CD mastering -- Appendices -- Appendix 1 Opera recording: practices at Decca from the 1950s to the 1990s -- Appendix 2 Cheaper alternatives to classic microphones -- Appendix 3 Original session set-up sheets -- Appendix 4 Orchestral layout notation -- Bibliography and further read -- Index…”

Tabla de Contenidos: “…-- About this book -- RxJava 2 and Android -- Setting up the Android environment -- Java 8 lambdas -- Deep dive into Rx: Live search -- Conditions for triggering search -- Project setup -- Text input as an emitter of data -- The publish-subscribe pattern -- Text input as an observable -- Filtering observables -- Bending time -- Bending time to your benefit -- Debounce: The bus stop operator -- Putting your code into Android -- Coffee break -- Principles of reactive programming -- Events and marble diagrams -- Summary -- Chapter 2. …”

Tabla de Contenidos: “…CRMs: Constituent/Client/Customer Relationship Management -- Creating a Community Portal -- Jomsocial -- Community Builder -- Fund-Raising -- Nonprofit Web Site Demo -- Setting Up the Site and Extensions -- Settings for the Home Page -- Creating a Contact Form -- Site Name Custom HTML Module -- Setting Up a Calendar -- Forum -- Modifying the Template -- Creating a Copy of the Template -- Changing the Color Scheme -- Editing the Index File -- Modifying CSS and Styling -- Conclusion -- 10 Practical Application: Joomla! …”

Tabla de Contenidos: “…The deployment process -- Geography and region settings -- Windows 365 and data protection -- Configuring networking -- Prerequisites -- Creating a virtual network in Azure -- Setting up an AADJ ANC -- Setting up a HAADJ ANC -- Automatic health checks -- Manually triggering a health check -- Purchasing and assigning Windows 365 licenses -- Provisioning Cloud PCs -- Creating custom images -- Custom image pre-requirements -- Creating a virtual machine -- Creating a managed image -- Uploading a custom image to Windows 365 -- Configuring Windows 365 Boot -- Migrating to Windows 365 - profiles and data -- Applications and configurations -- Security -- User data -- Enabling Windows Autopatch -- Summary -- Questions -- Further reading -- Chapter 4: Managing Cloud PCs -- Configuring an ESP for a Cloud PC -- Important ESP settings -- Assignment of the ESP -- Configuring an ESP -- An end user experience -- Moving Cloud PCs to another region -- Enabling users to reset their Cloud PCs -- Resizing Cloud PCs -- Resizing a Cloud PC provisioned by a direct assigned license -- Resizing a Cloud PC provisioned by a group-based license -- Bulk device actions -- Configuring configuration profiles -- Structuring assignments with filters -- Creating a filter for Windows 365 -- Creating a CSP -- Deploying applications to Cloud PCs -- Backing up and restoring Cloud PCs -- How do restore points work? …”