Tabla de Contenidos: “…Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index…”

Tabla de Contenidos: “…""A Note to eBook Readers""; ""Contents""; ""Acknowledgments and Preface""; ""Foreword""; ""PART I: UNDERSTANDING ANXIETY DISORDERS""; ""1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Belize -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Anguilla -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Greenland -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Antigua and Barbuda -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of the Seychelles -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Argentina -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Lesotho -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of the Faroe Islands -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Paraguay -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Piechocki / Discovering Eastern Europe: Cartography and Translation in Maciej Miechowita's Tractatus de Duabus Sarmatiis (1517) -- Valentina Lepri / Borderlands and Political Theories: Krzysztof Warszewicki Reader of Machiavelli -- Marta Wojtkowska-Maksyinik / Platonic and Neo-Platonic Inspiration behind the Debate on the State in Dworzanin polski by Lukasz Gornicki and De Optimo Senatore by Wawrzyniec Goslicki -- Danilo Facca / Poland observed by Aristotle. …”

Tabla de Contenidos: “…Title page; Legal and rights; Preface; Foreword; Reader's guide; Executive summary; Part I. Active policies for tourism; Chapter 1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Serbia -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Latvia -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Poland -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Mauritania -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Pakistan -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Thailand -- Part A: Availability of information -- A.1. …”

Tabla de Contenidos: “…Intro -- Table of contents -- Reader's guide -- Abbreviations and acronyms -- Executive summary -- Summary of determinations, ratings and recommendations -- Overview of Dominica -- Part A: Availability of information -- A.1. …”