Tabla de Contenidos: “…: structure --Part II: media --Part III: reader, character and author…”

Tabla de Contenidos: “…-- Question 4: How So? -- Challenges for Readers -- Chapter 3: Getting Your Message Across: Technical Proposals for Every Reader -- The Competitive Advantage: Reader-Friendly Proposals That Sell -- Compete by Communicating -- Know Your Audience -- Overcome Differences -- Designing the Proposal -- Two Messages, One Proposal -- Double-Exposure Techniques -- Challenges for Readers -- Chapter 4: Selling the Benefits: Customer-Oriented Proposals -- Why Steak Without Sizzle Is Not Enough -- Customer-Oriented Proposals -- Who Are the Buyers? …”

Tabla de Contenidos: “…C; Volume 1; Title Page, Volume 1; Contents; List of Entries; Reader's Guide; About the Editor-in-Chief; Contributors; Introduction; A; B; C; D; E; F; G; H; I; Volume 2; Title Page, Volume 2; Contents; List of Entries; Reader's Guide; J; K; L; M; N; O; P; R; S; T; U; V; W; Index…”