Tabla de Contenidos: “…Lefort as reader of Machiavelli -- Lefort on premodernity -- Lefort on modernity -- Lefort on totalitarianism…”
Sumario

Tabla de Contenidos: “…-- Question 4: How So? -- Challenges for Readers -- Chapter 3: Getting Your Message Across: Technical Proposals for Every Reader -- The Competitive Advantage: Reader-Friendly Proposals That Sell -- Compete by Communicating -- Know Your Audience -- Overcome Differences -- Designing the Proposal -- Two Messages, One Proposal -- Double-Exposure Techniques -- Challenges for Readers -- Chapter 4: Selling the Benefits: Customer-Oriented Proposals -- Why Steak Without Sizzle Is Not Enough -- Customer-Oriented Proposals -- Who Are the Buyers? …”