Tabla de Contenidos: “…Making the numbers work with Excel -- pt. 4. Persuading and informing with PowerPoint -- pt. 5. Organizing messages, contracts, and time with Outlook -- pt. 6. …”

Tabla de Contenidos: “…The Future of Flexibility at Work / Eliminate Strategic Overload / Drive Innovation with Better Decision-Making / Unconscious Bias Training that Works / Why You Aren't Getting More from Your Marketing AI / Net Promoter 3.0 / How Chinese Retailers are Reinventing the Customer Journey / The Circular Business Model / How to Succeed Quickly in a New Role / Accounting for Climate Change / Persuading the Unpersuadable…”

Tabla de Contenidos: “…Lowrey -- Persuasion in the legal setting / John C. Reinard -- Persuading in the small group context / Franklin J. …”

Tabla de Contenidos: “…Appendices -- The Case of Pérès -- Persuading the American Jewish Community -- French Propaganda -- Cultural Relations Between Italy and France…”

Tabla de Contenidos: “…Making the numbers work with Excel 2013 -- pt. 4. Persuading and informing with PowerPoint 2013 -- pt. 5. …”

Tabla de Contenidos: “…Cover -- The Problem with Most Conversations -- Make a Connection with the Secret of Rapport -- Establish Greater Rapport by Matching Their Language -- Guiding a Conversation by Pacing and Leading -- Persuade Through the Power of Reframing -- Focus Your Communication with Metaphors and Stories -- Diffuse Opposition with the Three-Questions Technique -- How to Break a Block -- You Say Yes So They Say No (How to Cope with Polarity Response) -- Focus Your Self-Talk…”

Tabla de Contenidos: “…Introduction: how meaning is created -- Making active choices: language as a set of resources -- Analysing semiotic choices: words and images -- Presenting speech and speakers: quoting verbs -- Representing people: language and identity -- Representing action: transitivity and verb processes -- Concealing and taking for granted: nominalisation and presupposition -- Persuading with abstraction: rhetoric and metaphor -- Committing and evading: modality and hedging -- Conclusion: doing critical discourse analysis and its discontents…”

Tabla de Contenidos: “…Introduction: Boarding the Ship of State -- Chapter 1: Apples to Oranges: How Our Analogical Instinct Fuels Thought -- Chapter 2: Three Strikes and You're Out: How Analogies Shape Outcomes -- Chapter 3: The Model T-Bone: How Analogies Spark Innovation -- Chapter 4 : Morning in America: How Analogies Persuade -- Chapter 5: Seeing the Big Picture: How We Can Choose Better Analogies…”

Tabla de Contenidos: “…Critical selling activities -- Select -- Pursue -- Discover -- Persuade -- Partner -- Leverage -- Section 3. Selling and leadership tactics -- Generating luck in tough times -- Crafting your customer message -- Virtual selling -- Leadership through tough times -- Final thoughts -- The 30-day tough timer challenge…”

Tabla de Contenidos: “…Intro -- Contents -- Chapter 1: Change the Way You Persuade -- Chapter 2: Harnessing the Science of Persuasion -- Chapter 3: The Power of Talk -- Chapter 4: The Necessary Art of Persuasion -- Chapter 5: Is Science Killing Your Company? …”

Tabla de Contenidos: “…-- Beliefs and assumptions about emotions -- Identify and understand emotions -- Nonverbal emotions -- Manage your emotions -- Manage other people's emotions -- Part 2 Manage emotions -- Persuade and influence -- Delegate -- Cut your losses -- When you don't like someone -- When you are angry -- The power of the positive -- Procrastination and guilt -- Give bad news -- Conclusion -- References -- Index…”

Tabla de Contenidos: “…Tell Mama -- I'd rather go blind -- Watch dog -- The love of my man -- I'm gonna take what he's got -- The same rope -- Security -- Steal away -- My mother-in-law -- Don't lose your good thing -- It hurts me so much -- Just a little bit -- Bonus tracks: Do right woman, do right man -- You took it -- I worship the ground you walk on - I got you babe -- I've gone too far -- Misty -- Almost persuaded -- Fire -- Do right woman, do right man (Alternate)…”

Tabla de Contenidos: “…Chapter 6: Choice of TreatmentDiscussion of Treatment Options With the Client; Additional Considerations; Section 3: Cognitive-Behavioral Treatment by Exposure and Ritual Prevention; Chapter 7: Treatment Planning: Understanding and Persuading; Understanding the Client; Persuading the Client; Chapter 8: Treatment Planning: In Vivo Exposure; Creating a List of Exposure Situations; Sample Exposure Plans; Chapter 9: Treatment Planning: Imagina Exposure; Medium of Exposure; Problems With Imaginal Exposure; Guidelines for Imaginal Exposure; Model Introduction to Imaginal Exposure…”

Tabla de Contenidos: “…Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preview of Chapter Structure -- Preface -- Chapter 1 The Need for Public Speaking -- Chapter 2 Different Perspectives -- Chapter 3 Speech Anxiety -- Chapter 4 Understanding -- Chapter 5 Audience Analysis -- Chapter 6 Finding and Using Supporting Materials -- Chapter 7 Generating Ideas -- Chapter 8 Organizing and Outlining -- Chapter 9 Introductions, Conclusions, and Transitions -- Chapter 10 Language -- Chapter 11 Delivery and Practice -- Chapter 12 Visual Media -- Chapter 13 Speeches to Inform -- Chapter 14 Speeches to Persuade -- Chapter 15 Diversifying Speeches -- Index…”

Tabla de Contenidos: “…Part 1: The Fundamentals The Nature of Negotiation: What it is and Why it Matters Preparation: Building the Foundation for Negotiating Distributive Bargaining: A Strategy for Claiming Value Integrative Bargaining: A Strategy for Creating Value Closing Deals: Persuading the Other Party to Say Yes Part 2: Special Challenges Communication : The Heart of All Negotiations Decision Making: Are We Truly Rational Beings? …”

“…In Winning Strategies for Power Presentations , Weissman identifies the elements of a great presentation, distilling 75 best practices from the world's best persuaders into bite-sized chapters designed to be easy-to-read -- and equally easy to apply. …”

Tabla de Contenidos: “…The new rules : how to become the smartest person ... in any room -- Be a mirror : how to quickly establish rapport -- Don't feel their pain, label it : how to create trust with tactical empathy -- Beware "yes", master "no" : how to generate momentum and make it safe to reveal the real stakes -- Trigger the two words that immediately transform any negotiation : how to gain the permission to persuade -- Bend their reality : how to shape what is fair -- Create the illusion of control : how to calibrate questions to transform conflict into collaboration -- Guarantee execution : how to spot the liars and ensure follow-through from everyone else -- Bargain hard : how to get your price -- Find the black swan : how to create breakthroughs by revealing the unknown unknowns…”

Tabla de Contenidos: “…Cover; Foreword; Contents; Preface; Acknowledgments; Introduction: Persuasion in the Digital Age; Persuasion on the Web; Beyond the Web; The Emergence of "Captology"; Potential and Pitfalls; Advantage over Traditional Media: Interactivity; Advantages over Human Persuaders; 1. Computers Are Persistent; 2. Computers Allow Anonymity; 3. …”

Tabla de Contenidos: “…What Australians knew 25 years ago -- 5. Australians persuaded to doubt what they knew -- 6. Influences on a changed story and the new normal 1990's: values and beliefs -- 7. …”

Tabla de Contenidos: “…Introduction : The mind of the persuader -- Rhetorical contexts -- The Lyceum address : "On the perpetuation of our political institutions" -- The temperance address : moral reform and emancipation-- The speech on the War with Mexico and the eulogy for Zachary Taylor : " injustice and heroic virtue " -- The eulogy for Henry Clay : persuasion and/or principle -- The Kansas-Nebraska speech : popular sovereignty and self-government -- The "house divided" speech : the logic of hopeful resolve -- Lecture on discoveries and inventions : self-government and inventions : self-government and arts of literacy -- The Milwaukee address : thorough farming and self-government -- The Cooper Union address : the empirical wager -- Presidential eloquence and political religion : governing "in the providence of God" -- The farewell address : "Let us confidently hope" -- The first inaugural, the Gettysburg address, and the second inaugural : providence and persuasion -- Postscript. …”