“…Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. …”

“…Persuade, Don't Push!Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. …”

“…Command the room-whether you're speaking to an audience of one or to hundreds.We've combed through hundreds of Harvard Business Review articles and selected the ten most important ones to help you speak confidently in front of a group and connect with audiences of any size.This book will inspire you to: feel more confident when it's your turn to present; understand how to persuade, motivate, and change minds; frame your message so people really listen; gain your audience's trust by being more authentic; use visuals and data more effectively; learn to be more charismatic; and infuse your day-to-day communication with storytelling…”

“…As a speaker who appealed not to intellect alone, but also to the hearts and souls of citizens, Lincoln persuaded the nation to follow him during the darkest years of the Civil War. …”
Sumario

“…Moreover, participants will be able to use communication strategies to better persuade stakeholders and employees to get on board and to take action. …”

“…He succeeds in both setting the historical record straight ('the washing machine has changed the world more than the internet'; 'the US does not have the highest living standard in the world'; 'people in poor countries are more entrepreneurial than people in rich countries') and persuading us of the consequences of his analysis ('making rich people richer doesn't make the rest of us richer'; 'companies should not be run in the interest of their owners'; 'financial markets need to become less, not more, efficient')…”

“…Introduction: how to write like an angel and sell like a demon -- Harnessing the power of emotional copywriting to persuade your prospects -- Three big ideas you should use before benefits -- A powerful process for developing customer empathy -- Flattery will get you everywhere -- The ancient Greek secret of emotionally engaging copy -- Copywriting and connecting on social media -- Yes! …”

“…From classical antiquity till the present time, methods of organizing and conducting public debate and decision-making by which public speakers can effectively construe their message to persuade or to bend opinions of others have been hotly contested. …”

“…Critics who respond find that they must seek to persuade all of their potential readers. Rooney examines pluralism as a form of logic in the work of E. …”

“…It features case studies of successful influencing and persuading in different industries, including the cyber security sector. …”

“…Adopting both an indigenous perspective and an outsider view on China, this book serves as a guide for anyone interested in learning how Chinese reason, persuade, debate, and resist…”

“…Learn how to master body language, your voice, visual aids and even your energy for a delivery that will captivate, inspire and persuade even the toughest audience. How to Influence Anyone, Anywhere, Every Time is a must-have resource for anyone who needs to present their ideas, gain trust and bring about real change…”

“…A book to persuade and influence others " book that concentrates all the news of neuromarketing According to neuroscience, 95% of our thoughts, emotions and learning occur before we are aware of it, however the great efforts of the marketing continue to focus on rational messages that appeal to the 5% Brainfluence explains how the brain works and explains both how its functioning influences our actions and also how it can influence how we think Through 100 brief tips, essential for any expert in marketing or communication, you can learn how to position your products, how to set prices, build brand loyalty and much more. …”

“…Exploring the interplay of love, money and threat in romance fraud, this Element reveals how language is used to persuade, manipulate, and threaten without causing alarm. …”

“…He demonstrates that Cicero's rhetorical ideal led Augustine to conceive of GOd as an eloquent orator who persuades people to turn toward salvation through an outpouring of eloquent delight with the heart's reception of the Holy Spirit. …”

“…In search of personal freedom he persuaded his strict father in 1867 to let him go to New York. …”

“…The writings are shown to reflect a situation of conflict and schism within the Johannine community; they seek to persuade the readers of the truth of the writer's message. …”

“…Lead 4 Success sets your development as a leader on the right track, focusing on the four fundamental skills that fuel the thoughts and drive the actions of leaders who make a difference: SELF-AWARENESS-understanding who you are and what you have to offer, LEARNING AGILITY-the capability to absorb new information,process it, and use it to meet new challenges quickly and decisively, COMMUNICATION-the ability to establish shared understanding and convey a vision for the future INFLUENCE-the power to persuade others to act on that vision. Each of those essential skills is comprised of other skills. …”

“…The HBR Guide to Managing Up and Across will help you: advance your agenda-and your career-with smarter networking; build relationships that bring targets and deadlines within reach; persuade decision makers to champion your initiatives; collaborate more effectively with colleagues; deal with new, challenging, or incompetent bosses; and navigate office politics…”

“…You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. …”