“…Winning arguments without bulldozing and browbeating the other guy. Winning arguments by finessing rather than forcing, kickin’ butt or being in the other guy’s face. …”

Tabla de Contenidos: “…Arrogance: pride before the fall : When exceptional achievement in the past warps your perception of present reality : General Motors, Boeing ; When David conquers Goliath : Microsoft, Enron and Worldcom ; When you pioneer a product or service nobody can duplicate: Sony ; When you're smarter than the other guys : Merck, Motorola ; The warning signs of arrogance ; How to break the arrogance habit --…”

Tabla de Contenidos: “…Sure To Fall (In Love With You). 11.Some Other Guy. 12. Thank You Girl. 13. Sha La La La La!. …”

Tabla de Contenidos: “…Contents; Foreword; Preface; INTRODUCTION: Real Results; PART ONE: Employees Want to Love Their Work; CHAPTER 1 Recognition That Works; Missing the Mark; What Makes Recognition Work; The Elements of Recognition; CHAPTER 2 Finding Recognition Everywhere; Understanding the Motivation Connection; Recognizing Purpose and Quality; Recognizing Trustworthiness; Recognizing Individual Value; Recognition Is Everywhere; CHAPTER 3 Recognition Starts with Your Relationships; Sticky Recognition; Everything Else Is Secondary; Employees Have Their Say; Filling the Other Guy's Basket; Creating Loyalty…”

Tabla de Contenidos: “…Creating and Using YouTube HTML Embed CodeMaximizing the SEO of Your Videos; Optimizing through the Info and Settings Tab; Annotating Video with the Annotations Tab; Using the Captions and Subtitles Tab; Becoming Friends; Building Social Status through Commenting and Liking; Sharing through YouTube; Curating a Great Playlist for Marketing; Summing Up; Know This Tech Talk; Lesson 7: Social Media Marketing with Geolocation and Location Platforms; Understanding Geolocation-and Location-based Marketing Strategies; Foursquare; Gowalla; Checking Out the Other Guys; Summing Up; Know This Tech Talk…”

Tabla de Contenidos: “…Title Page; Copyright Page; Dedication Page; Contents at a Glance; Table of Contents; About the Authors; About the Technical Reviewer; Acknowledgments; Introduction; Chapter 1 Computer Graphics: From Then to Now; Your First OpenGL ES Program; A Spotty History of Computer Graphics; 3D in Hollywood; The Dawn of Computer Graphics; MIT; University of Utah; Coming of Age in Hollywood; Toolkits; OpenGL; Direct3D; The Other Guys; QuickDraw 3D; OGRE; OpenSceneGraph; Unity3D; And Still Others; OpenGL Architecture; Summary; Chapter 2 All That Math Jazz; 2D Transformations; Translations; Rotations…”

Tabla de Contenidos: “…Title Page; Copyright Page; Contents at a Glance; Table of Contents; About the Author; About the Technical Reviewer; Acknowledgments; Introduction; Chapter 1: Computer Graphics: FromThen to Now; Your First OpenGL ES Program; A Spotty History of Computer Graphics; 3D in Hollywood; The Dawn of Computer Graphics; MIT; University of Utah; Coming of Age in Hollywood; Toolkits; OpenGL; Direct3D; The Other Guys; QuickDraw 3D; OGRE; OpenSceneGraph; Unity3D; And Still Others; Back to the Waltz of the Two Cubes; A Closer Look; Showing the Scene; Tweak and Tweak Some More; What About the Shaders?…”

Tabla de Contenidos: “…Make an emotional connection Don't overthink it Your Three "What We Want Them To Say" Statements The Three Things You Must Get Right A simple, powerful formula to attract business For over thirty years, this strategy has been solid gold The Grand Guarantee Do it your way The Best Idea Ever Make sure the other guy wins An elegant equation to explain everything Look at the options I hate to lose I've developed reverse paranoia "We Make People Lose" It's like a cultural miracle drug Standing out like a sore thumb Constructive disagreements The ultimate guideline Better Beats Different Don't strive to be different. …”

“…Attracting Perfect Customers invites readers to move beyond the notions that ""business is war"" and winning market share means ""beating"" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them.Sound too good to be true? …”

“…You don't have to outrun the bear ... you just have to outrun the other guy. Often in business we only have to run a bit faster than our competitors to be successful. …”