Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Contents -- Series Editors' Preface -- Acknowledgements -- Permissions -- List of Tables -- List of Figures -- Chapter One Introduction -- Introduction: Where are goods and services commodities from and why does it matter? -- The origins of brands and branding -- The rise of brands and branding -- The missing geographies of brands and branding -- The aims and organization of the book -- Chapter Two The Geographies of Brands and Branding -- Introduction -- Defining the brand and branding -- The geographical in brands and branding -- Geographical associations in brands and branding -- Brands and branding in spatial circuits of meaning and value -- Summary and conclusions -- Chapter Three Origination -- Introduction -- Geographical origin(s) and provenance -- Beyond 'Country of Origin' -- The socio-spatial histories of brands and branding -- Origination -- Origination in clothing and tele-mediated services -- Researching origination in the geographies of brands and branding -- Summary and conclusions -- Chapter Four 'Local' Origination ... …”

“…Reading Originals made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers thrilled me with his insights and his wonderfully new take on the world." …”

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Lectura limitada a 1 usuario concurrente.

Materias: “…Literatura francesa S. XIX Edicions originals Bibliografia…”