“…Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. …”

“…Upon completing this book, you will understand how to improve business outcomes by leveraging R and Python for data analytics. You will: Master the mathematical foundations required for business analytics Understand various analytics models and data mining techniques such as regression, supervised machine learning algorithms for modeling, unsupervised modeling techniques, and how to choose the correct algorithm for analysis in any given task Use R and Python to develop descriptive models, predictive models, and optimize models Interpret and recommend actions based on analytical model outcomes…”

“…Julia Palmiano Federer holds a PhD in Political Science from the University of Basel and a Master in International Affairs from The Graduate Institute of International and Development Studies in Geneva, Switzerland. …”

“…Whether starting an IT career, mastering a profession, or developing a team, they provide essential support at every step. …”

“…Using start-to-finish examples, the authors walk you through refactoring simple standalone database applications as well as sophisticated multi-application scenarios. You’ll master every task involved in refactoring database schemas, and discover best practices for deploying refactorings in even the most complex production environments. …”

“…Whether you have a little object-oriented programming experience oryou are new to programming altogether, Learning C# will set you firmly on your way to mastering the essentials of the C#language…”

“…Coverage includes Understanding your stakeholders and the organizational and business context they operate in Clarifying the short- and long-term stakeholder goals your project will satisfy More effectively mapping project expectations to outcomes Building more "consumable" software: systems that are easier to deploy, use, and support Continuously enhancing alignment with stakeholder goals Helping stakeholders manage ongoing change long after you've delivered your product Mastering the leadership techniques needed to drive outside-in development…”

“…. • Streamline your workflow with Mission Control and Spaces • Organize your apps with Launchpad • Get the most from Lion’s multitouch gestures • Set up your desktop and apps to give you a clean start or resume where you left off • Purchase and download apps from the Mac App Store and run full-screen apps • Manage contacts, calendars, and email • Set up user accounts and parental controls • Configure wired and wireless networking • Chat, video chat, and screen-share with Lion’s iChat and FaceTime • Use the Safari web browser for reading lists, bookmarks, and RSS • Share files with nearby Lion users with AirDrop • Run Windows and Windows apps on your Mac • Activate Universal Access and accessibility features • Recover files through Versions and Time Machine • Use Lion’s built-in disk recovery options Mac OS X Lion In Depth is for any experienced Mac user seeking to deepen their understanding and master the features of the new version of Mac OS X. …”

“…The book is richly illustrated with step-by-step screenshots and stunning example images that show the benefits of the Digital Zone System over commonly used digital editing methods. Once mastered, the DZS will allow you to produce a higher level of quality in your images, at a faster pace and with greater ease than ever before"--…”

“…Understand the principles of effective investor communication Master the conventions of informative and persuasive writing Examine well-written sample documents from real-world institutions Improve research papers, presentations, investor letters, marketing literature, and more Virtually all firms with investors as clients need to communicate to them regularly, but few financial professionals receive formal training in investor communications. …”

“…Close the 5 Reinforcement Gaps and master the 3 Phases for results Create friction and direction while providing the perfect Push-Pull Follow the Reinforcement Flow to maintain consistency and effectiveness Create measureable behavior change by placing the participant central to the process Reinforcing training means more than simple repetition and reminders, and effective reinforcement requires a careful balance of independence and oversight. …”

“…The book: Covers MySQL NDB Cluster concepts and architecture Takes you through the MySQL NDB Cluster lifecycle from installation to upgrades Guides you through DBA and Developer decisions when working with MySQL NDB Cluster What You'll Learn: Understand the shared-nothing architecture behind MySQL NDB Cluster Plan, install, and configure a MySQL NDB Cluster environment Perform everyday tasks such as backing up, restoring, and upgrading Develop applications from Java, memcached, C++, and SQL Troubleshoot and resolve application performance problems Master enterprise-level features such the MySQL NDB Cluster Manager…”

“…Getting started with data science means more than mastering analytic tools and techniques, however; the real magic happens when you begin to think like a data scientist. …”

“…You'll learn the fundamentals of programming too, like how to store data in arrays, use conditional statements to make decisions, and create functions to organize your code--all with the help of clear and patient explanations. Once you master the basics, you'll build a birthday tracker app so that you won't forget anyone's birthday and a platform game called Schoolhouse Skateboarder with animation, jumps, and more! …”

“…moments and critical details, this book teaches you how to create performant websites the right way. You’ll master optimal rendering techniques, tips for decreasing your site’s footprint, and technologies like HTTP/2 that take your website’s speed from merely adequate to seriously fast. …”

“…Master the interpersonal side of management to enhance productivity and boost success Engagement is the manager's essential primer for dealing with difficult people and managing your team. …”

“…Coverage includes • Using Java EE technologies to simplify SOA implementation • Mastering messaging, service descriptions, registries, orchestration, choreography, and other essential SOA concepts • Building an advanced web services infrastructure for implementing SOA • Using Java Persistence API to provide for persistence • Getting started with Java Business Integration (JBI), the new open specification for delivering SOA • Implementing SOA at the web and business tiers • Developing, configuring, and deploying SOA systems with NetBeans IDE • Constructing SOA systems with NetBeans SOA Pack…”

“…Equipped with the expertise and real-world techniques in this book, programmers with some knowledge of C and Objective-C can quickly master the craft of writing Cocoa programs for Mac OS X. …”

“…By the end of this book, you will have all the tools needed to become a testing master. What You'll Learn Use mocking and dependency injection to make components more testable Write tests for asynchronous code like network code Add new features to existing legacy apps using TDD Who This Book Is For Experienced iOS developers who care about software quality and meeting customer expectations…”

“…Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” …”