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Tabla de Contenidos: “…Territory and Account Plans -- Prospecting Sequences -- Quarterly Internal Business Review -- Chapter 9 People -- The Competency Model -- The Two Ways You Acquire Talent -- How to Select Whom You Should Interview -- The First Priority Is Sales Effectiveness -- Chapter 10 Effectiveness -- The Technology Trap -- The Master Key to Revenue Growth Is Effectiveness -- How to Improve Effectiveness -- The Starting Point for Greater Effectiveness -- How to Develop Your Sales Force's Effectiveness -- Enabling Effectiveness in the Modern Sales Approach -- The Character Traits That Enable Effectiveness -- Part IV An Eye to the Future -- Chapter 11 Opportunities -- A Full Opportunity Review -- Deal Strategy: The Most Fun You Can Have at Work -- The Two Reasons to Join a Salesperson on a Sales Call -- Strategies for Sales Domination -- Winning Net New Revenue -- Chapter 12 Forecasts -- A Misunderstanding of Sales Math -- Generating Useful Sales Insights -- The Barbell Strategy -- Tracking Two Pipelines -- Improving Your Forecast Accuracy -- Managing Multiple Pipelines -- Making the Forecast Your Own -- Chapter 13 Protecting the Sales Force -- Non-Sales Tasks and Unclear Roles -- Operational Tasks and Role Clarity -- Don't Demote Strategic Salespeople -- Operational Problems and Hostage Situations -- Reps That Step to the Left -- Protecting Your Team from Pipeline Whiplash -- Beware Outsider Advice -- Product Pushers and Their Promises -- Tasks, Project Teams, and Feel-Good Initiatives -- Protecting Your Sales Force from Drama and Intrigue -- Chapter 14 Cadence -- Introducing Your Annual Theme -- Territory and Account Plans -- The Weekly Pipeline Meeting -- Opportunity Reviews -- Coaching Client Meetings -- Coaching Personal and Professional Development -- Coaching Time Management -- Sales Training and Development -- The Right Cadence -- Chapter 15 Your Next Vision…”

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Tabla de Contenidos: “…xvii It's Personal xix I Know We Can Do Better xxiii Straight Talk: Maria Hess xxiv Chapter 1 Men Must Change 1 Welcome to Man Island 3 The Sad Truth of the Here and Now 4 And It's Complicated 8 The Bigger Picture 10 One Small Step for Womankind 11 Night of the Living Bros 15 Women Don't Get Funded 16 Getting Harassed Is Part of the Hustle 18 Men Must Be Part of the Solution 24 Be a Change Master 26 Straight Talk: Lisa Conquergood 28 Chapter 2 Solution 1: Not Enough Women? …”

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