“…With increased use comes great responsibilities and challenges for any newer technology. …”

“…It discusses the fundamentals of computers and C programming in great detail along with step-by-step presentation of concepts, illustrations, flow charts and chapter-end exercises, making the book indispensable for students…”

Tabla de Contenidos: “…Use the Brand to Compensate for Threats to the Self-Concept -- Principle 5: Design Distinct and Exclusive Brand Communities -- Principle 6: Use Multifaceted Brand Storytelling -- Principle 7: Incentivize Brand Usage -- Summary -- Notes -- Chapter 10 Building Strong Brands through Advertising Strategy in the Online Age -- Consumer Insight -- Understanding Fundamental Motivations -- Processing Advertising Messages and Brand Judgments -- Diffusion, Community, and Sharing of Information -- Creative Strategy: Using Insight to Design Persuasive Messaging -- Gaining Attention -- Amplification -- Brand Linkage -- The 4Ms of Media Strategy: Transmitting Message Content -- Matching -- Monopolizing, Moment, and Mindset -- Summary -- Notes -- Chapter 11 Digital Brand Storytelling -- The Power of Stories -- Stories Are Universal -- Stories Inspire -- Stories Are Sticky -- Stories Are Simple -- Brand Storytelling -- Connecting with Customer Passions -- Addressing Customer Pain Points -- Brand as Oxygen: Everywhere yet Invisible -- Becoming a Brand Storyteller -- How to Find Brand Stories in Your Own Organization -- Managing the Story Process -- Powerful Ways to Tell a Great Brand Story -- Transmedia Storytelling -- Storytelling as Immersive Experience -- Creating Effective Transmedia Campaigns -- Summary -- Notes -- Chapter 12 Branding Services in the Digital Era -- The Unique Dynamics of Branding Services -- Services Brands Are Intangible -- The Service Brand and Employee Are Inseparable -- The Experience Is Variable and Perishable -- Adjusting Supply to Changes in Demand Is Difficult in the Short Term…”

Tabla de Contenidos: “…-- Making Decisions with Logic -- Beginning with bits -- Processing data with gates -- Simplifying gates with truth tables -- Creating logical components -- Using ICs -- Identifying ICs with part numbers -- Packaging is everything -- Probing IC pinouts -- Relying on IC datasheets -- Using Your Logic -- Seeing the light at the end of the NAND gate -- Turning three NAND gates into an OR gate -- Hanging Out with Some Popular ICs -- Operational amplifiers -- IC time machine: the 555 timer -- Counting on the 4017 decade counter -- Microcontrollers -- Other popular ICs -- Chapter 12 Acquiring Additional Parts -- Making Connections -- Choosing wires wisely -- Plugging in to connectors -- Powering Up -- Turning on the juice with batteries -- Getting power from the sun -- Using wall power to supply higher DC current or voltage (not recommended) -- Using Your Sensors -- Seeing the light -- Capturing sound with microphones -- Feeling the heat -- More energizing input transducers -- Experiencing the Outcome of Electronics -- Speaking of speakers -- Sounding off with buzzers -- Creating good vibrations with DC motors -- Part III Getting Serious about Electronics -- Chapter 13 Preparing Your Lab and Ensuring Your Safety -- Picking a Place to Practice Electronics -- The top ingredients for a great lab -- Workbench basics -- Acquiring Tools and Supplies -- Amassing a multimeter -- Stockpiling soldering equipment -- Hoarding hand tools -- Collecting cloths and cleansers -- Loading up on lubricants -- Stocking up on sticky stuff -- Other tools and supplies -- Stocking Up on Parts and Components -- Solderless breadboards -- Circuit‐building starter kit…”

Tabla de Contenidos: “…-- Clearing Up the Myths and Stereotypes about Entrepreneurs -- You need a lot of money -- You need a great idea -- You must take big risks -- You need to be young -- Looking Ahead -- Chapter 2 Entrepreneurship in the 21st Century -- Dealing with the Boom and Bust Economy of the 2020s -- Finding the good news -- Funding with venture capital is strong at all levels -- Startups are still going strong -- Dealing with the not-so-good news -- Competition for talent is tough -- Digital platforms are more accessible to startups (and to everyone else) -- Some startups are too big to fail -- The Global Entrepreneurship Picture -- A different kind of entrepreneurship -- The need for speed -- Scaling quickly for competitive advantage -- Harnessing technology for competitive advantage…”

Tabla de Contenidos: “…Platform Convergence -- Top Social Media Channels Today -- YouTube -- Facebook -- Instagram -- Twitter -- TikTok -- Pinterest -- LinkedIn -- Cross-Platform Content Strategies -- Launching a New Product Across Multiple Platforms -- Engaging a Target Audience Across Multiple Platforms -- Using Social Commerce to Sell Products Across Multiple Platforms -- Reputation Management Practices -- Social Media Advertising -- Decline of Organic Reach -- Creating and Targeting Social Media Ads -- Targeting by Intent, not Demographics -- Social Media Measurement and Control -- Avoiding Vanity Metrics -- Measuring Brand Lift and Engaged-View Conversions -- Measuring Conversation, Amplification, and Applause Rates -- Comparing the Economic Value of All Your Social Media Accounts -- Social Media Reporting -- Selecting KPIs Tied to Your Business Objectives -- Using "Action Dashboard" Versus "Crappy Dashboard" -- Reporting -- Chapter 7 Conversion Optimization -- Build It and They Will Come -- Easy Conversion Guidelines -- Don't Design for Yourself -- Study User Behavior -- Determine Who Performs Conversion Optimization -- Persuasive Design for Conversion -- Instant Feedback -- Being Responsive Is About Meeting Expectations -- Desirability, Momentum, and Conversions -- Avoid High Bounce Rates -- Conversion Optimization Strategy and Planning -- Awareness, Interest, Desire, Action -- Advocating for Your Website Visitors -- Understanding Customer Intent -- Creating User Personas -- Designing the Landing Page -- What Makes a Great Landing Page? -- Creating Calls to Action -- Design Considerations -- Copywriting for Conversions -- Writing for Screen Readers -- Ableisms -- Lessons Learned -- Conducting UX Audits -- Conversion Opportunities and Considerations -- Chapter 8 Mobile Marketing -- Components of Mobile Marketing -- Mobile Devices -- Mobile Operating Systems…”

Tabla de Contenidos: “…What to Do If There Is a Break-In -- Conclusion -- Chapter 5 Storage With Esx -- Overview of Storage Technology With Esx -- Fc Versus Scsi Versus Sas Versus Ata Versus Sata, and So On -- Fcoe and Converged Network Adapters (Cnas) -- Iscsi (Scsi Over Ip) -- Nas (Network-Attached Storage) -- Sans (Storage Area Networks) -- Storage Best Practices for Esx -- San/Iscsi Best Practices -- Iscsi/Nfs Best Practices -- Virtual Machine File System -- Vmdk and Vmfs Manipulation -- Vmfs Types -- Structure of Vmfs -- Storage Checklist -- Assessing Storage and Space Requirements -- Lun Sizes -- Example of Lun Sizing -- Storage-Specific Issues -- Increasing the Size of a Vmdk -- Increasing the Size of a Vmfs -- Searching for New Luns -- Vmfs Created on One Esx Host Not Appearing on Another -- How to Unlock a Lun -- Boot From San or Iscsi -- Conclusion -- Chapter 6 Effects On Operations -- Scsi-2 Reservation Issues -- Performance-Gathering and Hardware Agents Within a Vm -- Network Utilization -- Virtual Machine Mobility -- Data Store Performance or Bandwidth Issues -- Other Operational Issues -- Life-Cycle Management -- Conclusion -- Chapter 7 Networking -- Basic Building Blocks -- Details of the Building Blocks -- Vnetwork Functionality -- Network Definitions -- Virtual Environment Management Network -- Out-of-Band Management Network -- Vmotion Network -- Fault Tolerance Logging Network -- Nfs Network -- Iscsi Network -- Vm Network -- Checklist -- Pswitch Settings Checklist -- Vnetworking -- Vnetworks: The Great Vlan Debate -- Vnetworks: Network Splits -- Vnetworks: Simple Network -- Vnetworks: Adding More to the Virtualization Network -- Vnetwork: Dmz -- Pnic Determination -- Conclusion -- Chapter 8 Configuring Esx From A Host Connection -- Configuration Tasks -- Server-Specific Tasks -- Esxi Root Password -- Esxi Management Network -- Create Administrative Users…”

Tabla de Contenidos: “…-- Knowing the Project Manager's Role -- Looking at the project manager's tasks -- Staving off excuses for not following a structured project management approach -- Avoiding shortcuts -- Staying aware of other potential challenges -- Aligning with the Four Values that Comprise the Code of Ethics -- The price of greatness is responsibility -- R-e-s-p-e-c-t, find out what it means to. . .your project -- Maintaining fairness -- Honesty is the best policy -- Relating This Chapter to the PMP Exam and PMBOK 7 -- Chapter 3 Beginning the Journey: The Genesis of a Project -- Gathering Ideas for Projects -- Looking at information sources for potential projects -- Proposing a project in a business case -- Developing the Project Charter -- Performing a cost-benefit analysis -- Conducting a feasibility study…”

Tabla de Contenidos: “…-- My picture doesn't look sharp -- My picture looks great on screen but dark once printed -- How can I make my scans look perfect? …”

Tabla de Contenidos: “…Figuring out your organization's values -- Workforce Planning: Aligning Talent Needs with Business Strategy -- Being strategic with workforce planning -- Developing potential within the current team -- Finding Inner Peace: Filling Jobs from within the Organization -- Recognizing the pros (and cons) -- Creating a successful internal hiring process -- Developing an employee skills inventory -- Knowing where to look for internal talent -- New Horizons: Attracting Talent from Outside Your Organization -- A Wide World of Talent: Understanding Worker Classification -- Employees -- Contingent workers -- Independent contractors -- Benefitting from Contingent Workers -- Noting the pros to contingent workers -- Determining whether they're the right fit -- Asking the right questions -- Engaging a contingent workforce -- Documenting performance and offering feedback to the staffing firm -- Looking at your legal responsibility -- Equal coverage -- Workplace injuries -- Chapter 5 Kicking Off the Hiring Process -- Engaging the Hiring Manager -- Creating the Position Success Profile -- Laying the foundation: Why you need to create a position success profile -- Knowing what to include -- Looking ahead, not behind -- Considering educational requirements and qualifications -- Making sure that outcomes are doable -- Accurately describing success outcomes -- Being specific -- Setting a salary range -- Being Clear When Writing Job Titles -- Defining Core Competencies for Success -- Chapter 6 Attracting Great Talent -- Being Intentional throughout the Process -- Kicking Off the Process -- Identifying Key Considerations for the Job Posting -- Implementing Sourcing Strategies -- Current team members/employee referrals -- Online job boards -- Your company website -- Social media and online networking -- Making info available to candidates in the early stages…”

Tabla de Contenidos: “…Soviet Union. 3. China. 4. Great Britain. 5. France. 6. West Germany and (from 1990) Germany. 7. …”

“…Covering a broad range of topics in wireless communication security and its solutions, this outstanding new volume is of great interest to engineers, scientists, and students from a variety of backgrounds and interests. …”

Tabla de Contenidos: “…Hue/Saturation Adjustment Layers -- Hue Blend Mode -- Selective Color Adjustment Layers -- Replacing Color -- Matching Colors -- Photo Filter Adjustment Layers -- Posterizing: Your Ticket to Cartoon Art -- Inverting Colors -- Adding Color -- Colorizing Images -- Adding Solid Blocks of Color -- Building a Better Sunrise (or Sunset) -- Adding Color to a Semi-Transparent Layer -- Chapter 9: Correcting Color and Lighting -- Lighting Basics -- Quick Fixer-Uppers -- Fixing Color -- Fixing Lighting -- Correcting Images in Camera Raw -- Changing White Balance -- Fixing Exposure -- Making Colors Pop -- Camera Raw's Adjustment Brush -- Camera Raw's Graduated Filters -- More Fun with Camera Raw -- Using Levels -- Histograms: Mountains of Information -- The Levels Sliders -- The Levels Eyedroppers -- Correcting by the Numbers -- Color-Correcting Skin -- Working with Curves -- Changing Contrast -- Creating HDR Images -- Making Colors Pop -- Intensifying Colors -- Adjusting Hue/Saturation -- Adding Lab Pop -- Rescuing the Unfixables -- Chapter 10: Retouching, Removing, and Repositioning -- The Great Healers -- The Spot Healing Brush -- Content-Aware Fill -- The Healing Brush -- The Patch Tool -- Using the Clone Stamp Tool -- Zapping Shines and Shadows -- Removing an Object -- Duplicating an Object -- Whitening Teeth -- Super Slimmers -- Fixing Flabby Chins -- Liquifying Bulges -- Slimming with Free Transform -- Skin Softeners -- Selective Blur -- Easy Glamour Glow -- Softening Wrinkles with Faux Dodge and Burn -- Show-Stopping Eyes -- Lightening Eyes -- Fixing Red-Eye -- Fixing Animal White-Eye -- Other Creative Madness -- Repositioning with Content-Aware Move -- Reshaping Objects with Puppet Warp -- Warping with Perspective -- Chapter 11: The Art of Sharpening -- What Is Sharpening? …”

Tabla de Contenidos: “…Testing Navigation Forms -- Maintaining the Navigation Form -- Edit a Navigation form item -- Delete a Navigation Form tab item -- Move a Navigation form item -- Displaying the Navigation Form at Startup -- Part VII The Part of Tens -- Chapter 24 Ten Common Problems -- That's Just Not Normal -- You Type 73.725, but It Changes to 74 -- The Words They Are A-Changing -- Was There and Now It's Gone -- Undo -- Search for the missing record -- Backup recovery -- You Run a Query, but the Results Aren't What You Expect -- The Dreaded Parameter Dialog Box -- The Slowest Database in Town -- Your Database File Is as Big as a Whale -- You Get a Mess When Importing Your Spreadsheet -- We're Sorry -- Your Database File Is Corrupt -- Chapter 25 Ten Uncommon Tips -- Document Everything as Though One Day You'll be Questioned by the FBI -- Keep Your Fields as Small as Possible -- Use Number Fields for Real Numbers -- Validate Your Data -- Use Understandable Names to Keep Things Simple -- Delete with Great Caution -- Backup, Backup, Backup -- Think, Think, and Think Again -- Get Organized and Stay Organized -- There's No Shame in Asking for Help -- Appendix A: Getting Help -- Asking Access for Help -- Installed Help files -- Asking the right questions -- Online Help -- Office.com -- Search engines and other sites -- Who's Our Next Caller? …”

Tabla de Contenidos: “…Opening your repo in Visual Studio Code -- Touring VS Code -- Finding Resources for GitHub Pages -- Chapter 5 Creating a Website with GitHub Pages -- Jumping into an Existing GitHub Project -- Accessing the GitHub.com repo -- Verifying your permissions for the repo -- Orienting yourself with the project -- Preparing Your Contribution -- Creating a branch for your contribution -- Confirming your branch is published -- Building Your Personal Website -- Modifying the title and tagline -- Adding sections to your website -- Creating a blog -- Linking project repos -- Part 3 Contributing to Your First Project -- Chapter 6 Forking GitHub Repositories -- Introducing Forking -- Cloning, Forking, and Duplicating -- Cloning a Repository -- Forking a Repository -- Fetching changes from upstream -- Contributing changes to upstream -- Getting unstuck when cloning without forking -- Chapter 7 Writing and Committing Code -- Creating a Repository -- Writing Code -- Creating a Commit -- Staging changes -- Committing a file -- Committing multiple files -- Writing a Good Commit Message -- Committing Code with GitHub Desktop -- Tracking a repository in Desktop -- Publishing a repository in Desktop -- Committing in Desktop -- Using GitHub Conventions in Commit Messages -- Emojis -- Issue references -- Giving credit to coauthors -- Committing Code from Your Editor -- Chapter 8 Working with Pull Requests -- Understanding a Pull Request -- Pushing Code to GitHub -- Opening a Pull Request -- Describing the pull request -- Adding reviewers -- Specifying assignees -- Specifying labels -- Specifying projects and milestones -- Writing a Great Pull Request -- Knowing your audience -- Making the purpose clear -- Keeping it focused -- Explaining the why -- A picture is worth a thousand words -- Including a call to action -- Reviewing a Pull Request -- Reviewing the Conversation tab…”

Tabla de Contenidos: “…-- My picture doesn't look sharp -- My picture looks great on screen but dark once printed -- How can I make my scans look perfect? …”

Tabla de Contenidos: “…." -- ETF growth explodes -- The ETF stampede -- The renowned Purdey shotgun is great for big-game hunting in Africa. It's also an excellent weapon for suicide -- The temptation to chase past returns -- Among the 20 best-performing ETFs, for 19 funds, investor returns fell short of ETF returns -- A "double whammy": betting on hot market sectors (emotions) and paying heavy costs (expenses) are sure to be hazardous to your wealth -- ETFs are a dream come true for entrepreneurs and brokers. …”

Tabla de Contenidos: “…-- Chapter 51 Product Differentiation -- Design with a Purpose -- Chapter 52 Competitive Strategies -- Pick Your Battle Position -- The Downside of Winning -- Chapter 53 Growth Strategies -- Acquisition -- Strategic Alliances and Partnerships -- New Distribution Channels -- New Markets -- New Customers -- New Products -- Chapter 54 Innovation Strategies -- Innovation Models -- Chapter 55 The Long Tail -- New Revenue Streams and Business Models -- Chapter 56 Nurture a Culture of Innovation -- Three Versus Drive Innovation and Growth -- Chapter 57 Sales Strategy and Plan -- Sales Strategy and Plan -- Chapter 58 Marketing Objectives Drive Strategy -- Chapter 59 The Art and Science of Developing Strategy -- Strategy Integration -- A Final Word -- P · R · A · I · S · ETM Marketing Process -- Summary: Section IV -- Section V: Implement: Traditional and New Media -- Chapter 60 The State of Marketing -- Changes in Latitudes, Changes in Attitudes -- Facts, Stats, and Key Trends -- Key Trends Driving Marketing -- Part I: Social Media, Digital Media, and Personal Communication Tactics -- Chapter 61 Digital Base Camp: Create a Great Web Site -- Design for User Experience -- Make Your Web Site Interactive and Targeted -- Integrated Technologies Deliver Better Customer Service -- Provide Value For Free -- Chapter 62 Search Engine Marketing (SEM) and Optimization -- Optimize Your Web Site -- Chapter 63 Online Advertising…”

Tabla de Contenidos: “…AI in Disguise: The True Nature of AI Winters -- The Great AI Masquerade -- The Internet Era: AI's Stealthy Rise…”

Tabla de Contenidos: “…Blog post titles -- Blog content -- Excerpts -- A featured image -- Author -- Comments -- Categories and tags -- Blog archive pages -- Strategies for creating a helpful and amazing blog -- The purpose of your blog -- The tone of your blog -- The subject of your blog articles -- A posting schedule -- A content calendar -- How to get visitors to your blog -- Content to include on your blog articles -- Building Your Homepage Last -- Row 1: A strong message -- Links to other pages and content -- Videos -- Social proof -- Awards and accolades -- Specific numbers and data -- Galleries and portfolios -- Features and benefits -- Lead magnets -- News articles and blog posts -- Upcoming events -- Chapter 8 Preparing Your Site's Content -- Generating and Preparing Excellent Copy -- Create an outline and brainstorm topics -- Outline your copy -- Generate your copy -- Use AI to write content -- Steer clear of duplicate content -- Creating and Sourcing Your Images -- Stock photography vs your own photos -- Find an illustrator -- Choose a photographer -- Take great photos -- Find good stock photography -- Understanding Image Formats and Naming Conventions -- JPG images -- PNG images -- GIF images -- WebP images -- SVG images -- HEIC images -- Name your images -- Optimize your images -- Proper resolution -- Color mode -- Dimensions -- Compress your images -- Use alt tags -- Producing Video for Your Website -- Where to purchase videos -- Where to host videos -- Choose a video hosting service -- Vimeo -- YouTube -- Wistia -- Part 4 Designing and Laying Out Your Website -- Chapter 9 Deconstructing the Anatomy of Web Pages -- Determining Your Website Theme -- Choose a good theme -- Features and functionality -- The visual design of your website -- How customizable the theme is -- How performant the theme is -- Is the theme supported by the developer?…”