Tabla de Contenidos: “…; Video Social Media Integration: Another Simplified Process; Social Media Integration: Part of the Big Picture; Blogging; Content and Website Maintenance; Marketing; Building Traffic; Pay per Click Advertising; Calls to Action; Monitoring and Measuring for Results; Compliance; Conclusion; Notes; Chapter 7: Managing Your Online Presence; Being Seen (and Heard) Online; Creating a Great First Impression Online…”

Tabla de Contenidos: “…; Why This Works; PART II: Powerful Phrases and Scripts for Every Situation; 3 Powerful Phrases for Typical Customer Interactions; MEET AND GREET; Step 1: Make a Great First Impression; Step 2: Greet the Customer; UNDERSTAND AND ASSIST; Step 3: Understand the Customer's Request; Step 4: Assist the Customer; AGREE AND ACKNOWLEDGE; Step 5: Gain Agreement; Step 6: Acknowledge the Customer; 4 Powerful Phrases for Challenging Customer Behaviors; What to Do When the Customer Is Agitated…”

Tabla de Contenidos: “…; Differentiation and Justifying Premium Pricing; A Great Story Produces Confidence and Pride; Questions for Reflection; CHAPTER 8: Sharpening Your Sales Story; Our Story Must Pass the "So What?" …”

Tabla de Contenidos: “…Part IV: Establishing Your ReputationChapter 8: Engaging Easily via Social Media; Developing Your Brand's Voice; Identifying Your Audiences; Empowering Your Social Media Team and Employees; Customizing Your Strategy for Mobile Users; Chapter 9: Claiming Your Brand Online; Establishing Your Brand Online; Using the New Media Shift to Your Advantage; Being Seen in All the Right Places; Chapter 10: Creating Great Messages; Balancing Meaning with Buzz; Adapting Your Message; Organizing Your Team's Approach; Keeping It Fresh; Maintaining a Sense of Humor…”

Tabla de Contenidos: “…Title Page; Copyright Page; Contents at a Glance; Table of Contents; About the Authors; About the Technical Reviewer; Acknowledgments; Introduction; Who This Book Is For; How This Book Is Structured; Contacting the Authors; CHAPTER 1 The Database Administration Profession; Why Do We Need a DBA? Access Runs Great!; What Exactly Does a DBA Do Anyway?; Database Maintenance; Security and Regulatory Compliance; Disaster Recovery; Design and Performance Improvement; Documentation; Salary Information; Words from Real-World DBAs; Grant Fritchey, Principal DBA…”

Tabla de Contenidos: “…Cover; Title Page; Copyright; Contents; Part I Private Cloud Foundations; Chapter 1 What Makes a Private Cloud?; Understanding the Great Abstraction Layer; Abstraction and Cloud Computing; Virtualization and Cloud Computing; Defining Cloud Computing; On-Demand Self-Service; Broad Network Access; Resource Pooling; Rapid Elasticity; Measured Service; Is Virtualization Cloud Computing?…”

Tabla de Contenidos: “…Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Conventions Used in This Book; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Blog Design; Chapter 1: Recognizing Components of a Well-Designed Blog; Knowing Why Blog Design Matters; Discovering How Readers Visually Travel Your Blog; Using Design Elements That Complement Your Message; Creating a Great-Looking Blog (When You Aren't a Designer); Looking at Available Tools; Chapter 2: Applying Core Design Principles; Providing Structure with Proximity…”

Tabla de Contenidos: “…; Chapter 1: Basic Training: Customer Experience Basics; Eight Steps to Creating a Great Customer Experience Program; Step 1: Developing and deploying your customer experience intent statement; Step 2: Building touchpoint maps; Step 3: Redesigning touchpoints; Step 4: Creating a dialogue with your customers; Step 5: Building customer experience knowledge in the workforce…”

Tabla de Contenidos: “…The Evolution of Real Money; In the Beginning, There Were Bonds; Along Came Inflation; The 60-40 Model and the Great Moderation; The Dot-Com Crash; We Are All Endowments Now; The Crash of '08; Less Endowed; Pensions Are Different; III. …”

Tabla de Contenidos: “…Chapter 5: Importing and Exporting FilesImporting into a Session; Exporting from a Session; Managing Files; Part III: Recording Audio; Chapter 1: Taking Care of Tracks; Understanding Tracks in Pro Tools; Setting Up Tracks; Altering Your View of Tracks; Grouping Tracks; Soloing and Muting; Managing Track Voices; Chapter 2: Miking: Getting a Great Source Sound; Tracing Typical Microphone Techniques; Taming Transients; Setting Up Your Mics: Some Suggestions; Chapter 3: Preparing to Record; Recognizing Record Modes; Dealing with Disk Allocation; Enabling Recording; Setting Levels…”

Tabla de Contenidos: “…Chapter 6: eBay: Virtually Limitless Potentialto Buy and Sell Collectibles for Great MoneyThe eBay Homepage-A Starting Point for Your Garage Sale Millionaire Treasure Hunt; eBay and PayPal: Registration, Bidding and Buying; Registration; Searching the Website; Before You Bid: Understanding the Auction Page; Getting to Know the Seller; Protecting Yourself as a Bidder; eBay's Buyer Protection Programs; Bidding on eBay; Being Outbid AKA Let the Bidding Wars Begin!…”

Tabla de Contenidos: “…PART THREE: POWER THROUGH THE PEOPLESix Greatest Ideas for Teambuilding; Idea 22: Teambuilding - the functions of the leader; Idea 23: Achieving the task - with a team; Idea 24: Building the team; Idea 25: Developing the individual; Idea 26: The individual and teams; Idea 27: From good to great - hallmarks of a high-performance team; Sixteen Greatest Ideas for Getting the Best from Your Team; Idea 28: The 50:50 rule of motivation; Idea 29: Eight rules for motivating people; Idea 30: Maslow's hierarchy of needs; Idea 31: McGregor's Theory X and Theory Y…”

Tabla de Contenidos: “…Optimize Your Site Using Local KeywordsMobile Keyword Research; Developing a Mobile Strategy; Summary; Chapter 10: Keywords and Site Architecture; Understanding Site Architecture; Step 1: Your Site Structure; Step 2: Keyword Modeling; Step 3: Developing Your Personas; Step 4: Content Design; Step 5: Wireframes and Prototyping; Summary; Chapter 11: Creating Great Content with Keywords; The Importance of Quality Content; Writing for the Web; Copywriting; Content Management; Content Marketing; Digital Asset Optimization; Summary; Chapter 12: Using Keywords for Branding and Messaging…”

Tabla de Contenidos: “…Adding Photos with InstagramAdding a Photo to Your Comments; Creating and Editing Albums; Editing Pictures; Using Smartphone Apps to Share Photos; Chapter 4: Sharing Videos; Benefits of Using Video; Uploading Video to Facebook; Customizing Your Video; Using Facebook Apps to Share Video on Your Business Page; Producing Great Video Clips; Chapter 5: Participating in Groups; Discovering Groups; Creating a Group; Personalizing Your Group's Image; Establishing the Settings for Your Group; Inviting People to Join Your Group; Posting to a Group; Sharing Documents in a Group; Leaving a Group…”

Tabla de Contenidos: “…Direct and Relationship Marketing Aspects of Facebook AdsChapter 2: Setting Up Your Facebook Account; Creating a New Facebook Business Page; Creating Your First Ad Campaign; Elements of a Great Ad Campaign; Preparing your Facebook Business Page for Your Ad Campaigns; Part II: Launching Your Facebook Advertising Campaign; Chapter 3: Matching Your Ads to Your Marketing Strategy; Picking a Target Group from the Facebook Audience; Establishing the Scope of Your Ad Campaign; Align Your Ad Campaign with Your Marketing Objectives; Chapter 4: Buying Strategies; Choosing a Payment Model…”

Tabla de Contenidos: “…Chapter 4: Discovering the Prezi DesktopDownloading the Offline Editor; Using the Desktop; Chapter 5: Navigating the "Your Prezis" Page; Managing the "Your Prezis" Page with Commands; Setting Up Prezi to Share the Work; Sharing Prezis; Rating and Commenting on Public Prezis; Delivering Prezis to an Audience; Collaborating Using Prezi Share; Chapter 6: Engaging the Prezi Community; Scouting for New Ideas; Checking Out Prezi's Online Resources; Sharing Your Questions and Answers; Part III: Creating Show-Stopping Prezis; Chapter 7: Making Great Presentations…”

Tabla de Contenidos: “…The Art of Executive StorytellingChapter 6: Designing and Presenting Effective PowerPoint Slides; You Are Your Best Visual Aid; Surviving and Thriving With or Without PowerPoint; Using PowerPoint Presentations Effectively; PowerPoint Best Practices; SECTION III: Mastering a Confident, Dynamic Delivery Style; Chapter 7: Preparing for a Powerful Performance; Controlling Nervousness and Anxiety: From Stage Fright to STAGE MIGHT; Rehearsal Techniques to Optimize Delivery; Top Ten Ways to Create a Great First Impression; Chapter 8: Using Effective Body Language to Show Confidence…”

Tabla de Contenidos: “…Creating Compression-Friendly Real-World SetsDressing for Streaming Success; Theory Is Great, but Test Anyway; Conclusion; Chapter 4. Lighting the Set; Use at Least Three Lights; Use Soft Lights; Use Flat Rather than Three-Point Lighting; Checking Exposure on the Set; Lighting for Chroma Key; Conclusion; Chapter 5. …”

Tabla de Contenidos: “…Chapter 5: You're the Brains and They're the Brawn: How to Hire Great ProgrammersThe Importance of Programmers; What to Look for in Programmers; Finding and Selecting Programmers; How to Convey Your Idea; Testing Hired Programmers; How to Manage Programmers; How to Test Your Apps; Chapter 6: Sex App-eal: Marketing Basics to Attract More Buyers; Dressed to Kill; Icons; App Title; Descriptions; Screenshots; Keywords; Categories; The Power of Free Apps; Course Correcting; Chapter 7: Keeping Score: What to Measure to Win the App Game; The Stats that Matter; Tools for Tracking Stats…”

Tabla de Contenidos: “…Don't Be Intimidated by SharePointLearn the Basic Features of SharePoint; Remember the 80/20 Rule; Have Fun; Try New Things; Identify the Design Types; Look Out for Pitfalls; Know Your Branding Limitations; Work With SharePoint, Not Against It; Make a Great First Impression; Be Prepared; Maintain Brand Consistency; Allocate Time for Testing; Don't Expect to Get It Right on the First Shot; Know That There Is Never One Way to Do Something; Try Not to Take Shortcuts; Understand the Purpose of the Site; Make SharePoint Not Look like SharePoint; Keep Up With Design Trends; Offer Mobile Support…”