Tabla de Contenidos: “…Lucy-Watson's Progeny -- Better Together -- Building Your Own -- Notes -- Chapter 8: Where Machines Fail -- A Hammer Is Not a Carpenter -- Target-A Cautionary Tale -- Machine Mistakes -- Data Is Difficult -- Just Following Orders -- Human Mistakes -- Unintended Consequences -- Optimizing the Wrong Thing -- Correlation Is Not Causation -- The Ethics of AI -- Privacy -- Follow Your Heart -- Intentional Manipulation -- Trumped-Up Charges? …”

Tabla de Contenidos: “…-- Working With Your Purpose -- Follow Your Bliss -- How Does It Feel to Be at Step-10? …”

Tabla de Contenidos: “…. -- Ask for the Sale Five Times-at Least! -- Chapter 10: Follow-Up Strategies -- The Proper Way to Set a Call Back -- How to Follow Up with Prospects and Win Business -- Staying Top of Mind Across a Longer Time Frame -- Conclusion -- Acknowledgments -- Connect with Mike Brooks -- Call Me -- Other Resources that Will Help You -- About the Author -- Mike Brooks, Mr. …”

Tabla de Contenidos: “…-- Using runqemu capabilities -- Using runqemu to test graphical applications -- Using runqemu to validate memory constraints -- Using runqemu to help with image regression tests -- Summary -- Chapter 17: Best Practices -- Guidelines to follow for Yocto Project -- Managing layers -- Avoid creating too many layers -- Prepare the product metadata for new Yocto Project releases -- Create your custom distro -- Avoid reusing existing images for your product -- Standard SDK is commonly undervalued -- Avoid too many patches for Linux kernel and bootloader modifications -- Avoid using AUTOREV as SRCREV -- Create a Software Bill of Materials -- Guidelines to follow for general projects -- Continuously monitor the project license constraints -- Security can harm your project -- Don't underestimate maintenance costs…”

Tabla de Contenidos: “…Frameworks for Client Communication -- Executive Viewpoint -- Client-centered Communication as a Corporate America Employee -- Client-centered Communication as an Entrepreneur -- Client-centered Communication as a Nonprofit Leader -- Client-centered Communication Nuggets for Students -- Key Words -- References -- Chapter 9 Business-Development Principles -- Promoting the Public Relations Function -- Market Positioning -- Cold, Warm, and Hot Calls -- Preparation -- Know Your Company -- Know Your Target Customers -- Know Your Competition -- Understand the Big Picture -- Scripts -- At the Meeting -- Follow-up Letters -- Track Your Progress -- Final Thoughts About Calls and Business Development -- Executive Viewpoint -- Key Words -- References -- Chapter 10 Requests For Proposals and New-Business Pitches -- What Is a RFP? …”

Tabla de Contenidos: “…-- Phone Screen -- Meeting the Hiring Manager -- Behavioral Interview -- Technical Interview -- Panel Interview -- Culture Fit -- Follow-up -- How I Handled Some Common How-Tos -- Resources -- Teal -- Maven Analytics -- Content Creators/Small Businesses…”

Tabla de Contenidos: “…Validating, calibrating, and integrating your churn model -- Improving churn insights with generative AI -- Combating churn with customer retention strategies -- Personalizing customer interactions -- Enhancing customer support -- Implementing loyalty programs -- Conducting regular feedback and follow-up initiatives -- Using exit surveys and win-back campaigns -- Ramping Up Your Measurement Operations -- Letting AI drive data collection and monitoring -- Optimizing measurement operations with AI techniques -- Incorporating visualization and reporting solutions -- Checking Out Tools for Churn Modeling and Measurement Operations -- Part 4 Transforming Brand Content and Campaign Development -- Chapter 12 Using AI for Ideation and Planning -- Engaging AI to Ideate on Behalf of Human Beings -- Deciding whether AI Hallucinations Are a Feature or a Bug -- Bringing in unexpected ideas and concepts -- Branching out with non-traditional storytelling -- Facilitating testing and experimentation -- Staying the course with generative AI -- Following Practical Steps for Idea Generation with AI -- Starting with the right prompts -- Stepping through an AI-for- ideation exercise -- Deciding on AI Ideation Tools to Use -- Chapter 13 Perfecting Prompts for Conversational Interfaces -- Reviewing Use Cases for Conversational Interfaces -- Writing Strong Prompts to Guide AI Responses -- Setting the voice and tone -- Defining a role -- Identifying the AI's task -- Specifying the format -- Good and Bad Marketing Prompt Design Examples -- Refining and Iterating Strong Prompts -- Fighting AI Bias in Prompt Writing -- Using Prompt Design Apps -- Chapter 14 Developing Creative Assets -- Trying Out an AI-Generated Where's Waldo? …”

Tabla de Contenidos: “…3 Leading Others -- The Job to Be Done -- Leaders-of-Others Set the Direction for Their Team -- Leaders-of-Others Empower the Team -- Leaders-of-Others Develop Their Direct Reports -- Leaders-of-Others Follow Through on the Performance of Their Direct Reports -- Leaders-of-Others Select Their Team Members -- Leaders-of-Others Build Their Team -- Leaders-of-Others Integrate Upwards and Sideways -- The Transition to the Role -- Work Values -- Time Application -- Skills -- Typical Transition Issues -- Finding More Satisfaction in One's Own Contribution Than in Team Members' Contributions -- Micromanaging Instead of Delegating -- Competing with Direct Reports About "Knowing Best" -- Avoiding Tough Conversations with Direct Reports -- Considering Questions from Direct Reports a Disturbance Rather Than Opportunities to Coach and Develop Them -- Variations of the Role -- Store Managers (Retail) -- Supervisors (Manufacturing) -- Leaders-of-Others Who Are Also Specialists -- Project Leaders -- 4 Leading Leaders -- The Job to Be Done -- Leaders-of-Leaders Translate Strategy into Operating Plans -- Leaders-of-Leaders Develop Other Leaders -- Leaders-of-Leaders Follow Through on the Performance of Other Leaders -- Leaders-of-Leaders Select Leaders -- Leaders-of-Leaders Build a Diverse Organization -- Leaders-of-Leaders Lead Across the Organization -- The Transition to the Role -- Work Values -- Time Application -- Skills -- Typical Transition Issues -- Neglecting to Develop Direct Reports into Effective Leaders -- Neglecting to Explicitly Hold Direct Reports Accountable for Leadership Performance -- Failing to Truly Empower the Leaders Reporting to Them -- Focusing Mainly on Leading Downwards but Not Much on Leading Sideways and Upwards -- Struggling with the Combination of Individual Contributors and Leaders-of-Others as Direct Reports -- Variations of the Role…”

Tabla de Contenidos: “…Final high-level solution architecture -- Requirements verification -- Summary -- Chapter 11: Designing a Service Like Twitter -- Functional requirements -- Non-functional requirements -- Data model -- Scale calculations -- Exploring high-level design -- Microservices architecture -- Designing Tweet Service -- Data storage -- Tweet creation flow -- Tweet retrieval flow -- Caching -- Designing User Service -- Data storage -- User registration flow -- User authentication flow -- Follow/unfollow flow -- Retrieving followers/followees -- Low-level design - Timeline Service -- Data flow -- Timeline retrieval flow -- Push-based updates -- Designing Search Service -- Data flow and indexing -- Search query processing -- Relevance scoring and ranking -- Additional considerations -- Summary -- Chapter 12: Designing a Service Like Instagram -- Functional requirements -- Non-functional requirements -- Designing the data model -- Scale calculations -- High-level design -- Components and modules in the high-level architecture -- Low-level design -- Designing the Photo Upload Service -- News Feed Service -- User Service -- Additional considerations -- Summary -- Chapter 13: Designing a Service Like Google Docs -- Functional requirements -- Non-functional requirements -- Data model -- Relationships -- Scale calculations -- Assumptions -- Storage requirements -- Bandwidth considerations -- Processing requirements -- High-level design -- Software components and modules of high-level design -- Low-level design -- Designing the document service -- Designing the Collaboration Service -- Designing the Access Control Service -- Additional considerations and best practices -- Summary -- Chapter 14: Designing a Service Like Netflix -- Functional requirements -- Non-functional requirements -- Designing the data model -- Relationships -- Scale calculations -- Assumptions…”

Tabla de Contenidos: “…Follow Instagram experts -- 2. Watch the trends -- 3. …”

Tabla de Contenidos: “…Important things to know about the "news" media -- Getting media attention is a competitive business -- Controversial points of view often attract -- Political partisans can be hazardous to your wealth -- Uncovering Gurus' Agendas -- Figuring out what they're really selling -- Checking out their qualifications and track records -- Deciding Whether Hiring an Advisor Is the Right Choice -- Chapter 8 Following Financial Markets -- Understanding Stocks and Bonds -- Making Informed Investing Decisions -- Connecting corporate profits to stock prices -- Looking at financial market efficiency -- Focusing on interest rates, inflation, and the Federal Reserve -- Challenging Financial Markets During Changing Times -- What really moves financial markets (in the short term) -- Why market timing is so hard to do -- Part 4 Keeping Your Personal Finance House in Order -- Chapter 9 Getting on the Right Road with Spending and Saving -- Getting a Handle on Your Spending -- Differentiating necessities from luxuries -- Reducing your expenditures -- Setting and following a budget -- Some final spending reminders . . . -- Saving: Necessary Rocket Fuel -- Understanding compounded returns -- Considering your short- and long-term personal and financial goals -- Noting the power of tax-deferred retirement accounts -- Upping Your Income -- Lowering Your Tax Bill -- Knowing your income tax rate -- Using your income tax rate -- Taxing issues regarding children -- Making quarterly tax filing requirements -- Ouch! …”

Tabla de Contenidos: “…Chapter 12 Collaborating Outside of GitHub -- Chatting It Up -- Installing the GitHub app for Slack -- Subscribing to a repository in a Slack channel -- Trying out the GitHub Slack integration -- Getting Trello and GitHub Integrated -- Installing the GitHub power-up -- Using the GitHub power-up -- Managing Notifications with Octobox -- Chapter 13 GitHub Workflow Integrations -- Using GitHub for Visual Studio Code -- Interacting with pull requests in VS Code -- Following the GitHub for VS Code pull requests extension -- Using GitHub for Visual Studio -- Viewing, creating, and reviewing pull requests in Visual Studio -- Following the GitHub for Visual Studio extension -- Using GitHub for XCode -- Using GitHub for IntelliJ -- Chapter 14 Personalizing GitHub -- Using Browser Extensions -- Refining GitHub -- Taking a GitHub selfie -- GitHub Apps and Probot -- Introducing Probot -- Hosting the app -- Introducing Glitch -- Creating a Probot app -- Pushing the Probot app to GitHub -- Hosting your Probot app on Glitch -- Taking Action with GitHub Actions -- Part 6 The GitHub Ecosystem -- Chapter 15 Exploring the GitHub Marketplace -- Introducing the GitHub Marketplace -- Billing made easy -- The Marketplace vetting process -- Listing Your App on the Marketplace -- Considering Common Apps to Install -- Continuous integration -- Code quality -- Localization -- Monitoring -- Dependency management -- Testing -- Learning -- Chapter 16 GitHub and You -- Understanding Your GitHub Profile -- Profile picture -- Status message -- Personal info and bio -- Pinned repositories -- Contribution graph -- Contribution activity -- Starring Repositories -- Following Users -- Chapter 17 Attending Events -- Exploring Types of Events -- Meet-ups and user groups -- Regional conferences -- Hackathons -- Major conferences -- Knowing What to Expect at Events -- Keynotes…”

Tabla de Contenidos: “…: Completing the Profile -- All in the details: Channel and Videos settings -- Controlling the signal: From privacy to connected third parties -- Learning at the Feet of Masters: Following and Subscribing to Twitch Channels -- Following on Twitch -- Subscribing on Twitch -- Other Twitch Resources -- Chapter 2 Turning a Console into a Streamer's Studio -- What's Your Preferred Platform? …”

Tabla de Contenidos: “…Ingredient and Service Brands -- The Power of Brand Portfolios -- Stretching the Brand -- Expanding the Brand Portfolio -- The Characteristics of Strong Brand Portfolios -- Portfolio Problems -- Making Portfolio Decisions -- Brand Portfolio Models -- House of Brands -- Branded House -- Keys to Success -- Key to Success #1: Build and Extend Core Brands -- Key to Success #2: Add Brands to the Portfolio to Address Major Opportunities -- Key to Success #3: Proactively Prune Weak and Redundant Brands -- Key to Success #4: Keep Things Simple -- Key to Success #5: Involve Senior Management -- Summary -- Notes -- Chapter 4 Competitive Brand Strategies: Creating Pioneer, Fast-Follower, and Late-Mover Advantage -- Pioneering Advantage -- A Pioneer Is a Low-Risk Choice -- Consumers Remember Pioneers -- A Pioneer Sets Category Standards -- Fast Following: A Different Path to Success -- The Fast-Follower Advantage -- Catching the Wave: Growth-Stage Entrants -- Late Movers: Different but Not Disruptive -- Overlooked Value -- Just Different Enough -- Late Movers: The Power of Innovation -- The Innovation Challenge -- Strategic Innovation -- Summary -- Notes -- Chapter 5 Leading the Brand: Brand Strategy Orchestration and Implementation -- Leadership, Implementation, and Branding -- Pitfalls in Brand Strategy Implementation -- A Framework for Brand Strategy Orchestration and Implementation -- Company Strategy -- Brand Platform -- Culture -- Brand Governance System -- Tools -- Momentum -- Two Critical Roles -- Summary -- Notes -- Chapter 6 The Three Keys to Building Global Brands with Soul -- Finding the Common Threads: Winning with Global Insights -- Find the Common Thread -- Segment across Habits and Needs -- Enlist Local Managers -- Test and Adjust -- Going Glocal: Getting the Right Balance of Global and Local -- Decentralize to Find the Right Balance…”

Tabla de Contenidos: “…Getting sensor data over Bluetooth LE on Raspberry Pi Pico -- Graphing the data -- Controlling the robot with Bluetooth LE -- Printing what we got -- Button control mode -- Decoding button control packets to drive the robot -- Troubleshooting -- Summary -- Exercises -- Further reading -- Part 3: Adding More Robotic Behaviors to Raspberry Pi Pico -- Chapter 10: Using the PID Algorithm to Follow Walls -- Technical requirements -- Introducing the PID algorithm -- Control and feedback -- Bang-bang control -- Distance sensing with proportional control -- Troubleshooting -- Using the integral to handle small distances -- Dealing with oscillations using the derivative -- Using PID to follow a wall -- Changing the sensor's placement -- Wall-following code -- Troubleshooting -- PID tuning - using graphs to tune the PID -- Controlling motor speed -- The proportional component -- Adjusting the derivative gain -- Tuning the integral -- Closing notes on tuning -- Summary -- Exercises -- Further reading -- Chapter 11: Controlling Motion with Encoders on Raspberry Pi Pico -- Technical requirements -- Converting an encoder count into a speed -- Loose bolts and nuts -- Robot wheel geometry -- Encoder geometry -- Measuring the speed of each wheel -- Fixing the encoder glitches -- Using PID to maintain speed and a straight line -- The speed control system -- Speed control code -- Speed controller PID tuning -- Driving a known distance -- Theory of operation -- Code to control distance and speed -- Summary -- Exercises -- Further reading -- Chapter 12: Detecting Orientation with an IMU on Raspberry Pi Pico -- Technical requirements -- What is an IMU and how to choose one -- Components of an IMU -- Choosing an IMU module -- Connecting the IMU to the robot -- Preparing the BNO055 -- Attaching the BNO055 -- Wiring the BNO055 to Raspberry Pi Pico…”

“…It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent—whether you know it or not—that can make the world a better place. …”

“…This book is the result of a number of personal, academic and scientific confluences between scholars from different fields who, following on from previous fruitful synergies, have now been brought together to reflect jointly on a decisive factor in their respective fields of study: temporality. …”

“…The practitioner will find specific and detailed guidelines for administering and interpreting early recollections to help integrate these memories into counseling and psychotherapy. Following a carefully articulated contextual approach to early recollections, which synthesizes three perspectives - subjective, interpersonal and objective - come suggestions for using early recollections in the counseling process and a full-length case study to explicate the…”

“…The book is divided into following parts: BREEDING (medialising matter), BREATHING (transcending language), and INHABITING (making things inhabitable). …”

“…After the optimism following the fall of the Berlin Wall, the world has seen more of a democratic backlash. …”