Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Other Works by Alan Weiss -- For the Third Edition -- Contents -- Introduction to the First Edition -- Introduction to the Third Edition -- Acknowledgments -- About the Author -- Chapter 1 The Origins of Value: What People Want Is Not as Important as What They Need -- Abundance Agriculture and the Arts -- The Abundance Mind-set -- Why Your Presence Isn't Required -- The Importance of Buyer Commitment, Not Compliance -- Critical Steps for Buyer Commitment -- The Buoyancy of Brands: How Brands Help Fees -- Creating Shared Success -- Chapter ROI -- Chapter 2 The Lunacy of Time-and-Materials Models: Who Wants to Be as Dumb as a Lawyer? …”

“…when he reviewed the first edition. Now the second edition offers even more!…”