Tabla de Contenidos: “…2.3 The commercial model of a smartphone project2.4 Some conclusions from the smartphone commercial model; 2.5 Typical smartphone project timescales; 2.6 Warning regarding timescales; 2.7 Factors influencing project timescales; 2.8 The big picture: beyond timescales; 3 Involving ISVs; 3.1 ISV smartphone opportunity and risk; 3.2 Beyond technical skill-sets; 3.3 Different routes to market; 3.4 Symbian endorsements; 3.5 Companion Technology Program; 3.6 Symbian Signed; 4 Twenty reasons why smartphones will win; 4.1 Two kinds of battle; 4.2 Multitasking; 4.3 Messaging and entertainment…”

Tabla de Contenidos: “…Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, act local Chapter 3 Islam Matters: How the Five Pillars of Islam impact consumers in the Arab World The difference between culture and religion Why shahada matters Why salah matters Why sawm matters Why zakat matters Why hajj and umrah matter Islam in the everyday Part II Tapping the well of Arab consumers Chapter 4 The shabab: tapping the Arab youth market The shabab demographic dividend The shabab crave the best brands, wherever they come from The shabab generation is molding the consumer market The shabab generation is changing the Arab workforce The shabab and education The shabab and marriage Chapter 5 Tapping the Arab Middle Class The rise of the middle class is changing the Arab consumer markets Identifying the Arab middle class Tapping into Arabia Two Tapping into Arab consumer power at all levels Urbanization, modern trade and Arabia Two Arabia Two and the balance between tradition and modernity Chapter 6 Tapping into the Arab women market Arab women have money to spend Educated women are reshaping the Arab market The Arab woman as a consumer Inside and outside: The dual identities of Arab women Tapping into the Arab beauty market The Arab woman as wife and mother The veil doesn't hide the Arab woman's mind Arab women as business leaders Arab women are reshaping the region on their own terms Chapter 7 Tapping into the Arab technology market The spread of Internet use opens up new paths to consumers The rise of social media Tapping into Arab e-commerce Using technology to recapture a Golden Age On the go: The market for mobile phones Building the high-tech industry in Jordan The technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising in the Arab world Arab cinema and film Dancing in the desert: Music in the Arab world Art in the Arab world Books and bookstores The birth of an Arab superhero Chapter 9 Tapping into the Arab diaspora Linking the diaspora to the Arab world Remittances constitute a critical piece of many Arab economies Tapping into the Arab diaspora The Arab diaspora has made a name for itself Tapping into opportunities around the world You can go home again The diaspora is bringing different worlds together Part III Conclusion Rebranding the Arab World Yalla Arabia! …”

Tabla de Contenidos: “…Machine generated contents note: Preface: Maybe It's Time We Get Back to the Basics Anti-Fraud Program Design for the Small Business "Small Business" Defined The Anti-Fraud Program Structure Acknowledgments Part I: The Anti-Fraud Environment: The Blueprints, The Foundation, The Ground Floor Chapter 1: The Architect's Blueprint: Establishing the Framework The Elements of Anti-Fraud Program Design Anti-Fraud Environment Fraud Risk Assessment Control Activities Information: Program Documentation Communication: The Company Fraud Training Program Monitoring and Routine Maintenance Chapter 2: Foundational Policies: The Fraud Policy Foundational Policies The Fraud Policy: The Essential Elements of an Effective Fraud Policy Case Presentation Chapter 3: Foundational Policies: The Fraud Reporting Policy The Essential Elements of an Effective Fraud Reporting Policy Chapter 4: Foundational Policies: The Expense Reimbursement Policy Case: "No Questions Asked" Case: "It Will Never Be Missed" Case: Larry the Chief Financial Officer The Elements of an Effective Expense Reimbursement Policy Appendix 4A: Expense Report Form Appendix 4B: Supplemental Business Meal and Entertainment Charges Form Chapter 5: The Ground Floor: The Fraud Risk Assessment Process Ground Rules for Fraud Risk Assessment An Example of Risk Assessment Procedural Steps for Performing a Fraud Risk Assessment Cash in Bank Case: The Trail is Gone Case: Friends in Low Places Asset Misappropriation Corruption Financial Statement Fraud Section II: Anti-Fraud Control Activities: Raising the Walls Chapter 6: Control Activities: The Absolutes Critical Principles of Control Activity Design Foundational Control Activities Case: The Mail Drop in Las Vegas Appendix 6A: Conflict of Interest Form Appendix 6B: New Vendor Establishment Form Chapter 7: Control Activities: The Segregation of Duties Dilemma But I Only Have Two Employees Prevention verses Detection Controls The Necessary Review Processes Chapter 8: Control Activities: General Processes Two Operational Questions Common Control Activities Case: The Cell Phone Reimbursement Chapter 9: Control Activities: Specific Control Areas Financial Statement Line Item Control Activities Section III: Completing the Anti-Fraud Program: The Ceiling, the Roof, and Routine Maintenance Chapter 10: The Ceiling: Documenting the Anti-Fraud Program Information Documentation - Keeping it Simple The Elements of Quality Documentation Chapter 11: The Ceiling: The Company Fraud Training Program The Elements of Effective Communication The Company Fraud Training Program Chapter 12: The Roof: Monitoring and Routine Maintenance Monitoring and Routine Maintenance Defined The Monitoring and Routine Maintenance Structure Chapter 13: The Sample Anti-Fraud Program Appendix 13A: Fraud Risk Assessment Framework Form Appendix 13B: Control Activities Form Appendix 13C: Documentation of Control Activities Appendix 13D: Compliance Audit Programs and Related Compliance Audit Working Papers Section IV: Appendices Appendix A: The Fraud Policy Sample Fraud Policy Sample Fraud Policy Sample Fraud Policy Appendix B: The Fraud Reporting Policy Sample Fraud Reporting Policy Sample Fraud Reporting Policy Appendix C: The Expense Reimbursement Policy Sample Expense Reimbursement Policy Sample Expense Reimbursement Policy Appendix D: Fraud Risk Assessment Framework Form Appendix E: Control Activities Documentation Form Appendix F: New Vendor Establishment Form Appendix G: Compliance Audit Program Appendix H: Compliance Audit Working Paper Appendix I: Conflict of Interest Form About the Author Index …”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- About the Author -- About the Technical Editor -- Acknowledgments -- Contents -- Introduction -- Learning Data Visualization -- How to Use This Book -- Chapter 1 Telling Stories with Data -- More Than Numbers -- Statistically Informative -- Entertaining -- Emotional -- Compelling -- Ask Questions About the Data -- Verification -- Exploration -- Communication -- Design -- Purpose -- Audience -- Devices -- Clarity and Insight -- Trade-Offs -- Wrapping Up -- Chapter 2 Choosing Tools to Visualize Data -- Mixed Toolbox -- Point-and-Click Visualization -- Options -- Trade-Offs -- Programming -- Options -- Trade-Offs -- Mapping -- Options -- Trade-Offs -- Illustration -- Options -- Trade-Offs -- Small Visualization Tools -- Options -- Trade-Offs -- Pencil and Paper -- Trade-Offs -- Survey Your Options -- Wrapping Up -- Chapter 3 Handling Data -- Data Preparations -- Finding Data -- Search Engines -- General Data Applications -- Researchers -- Governments -- Catalogs and Lists -- Topical References -- Collecting Data -- Copy and Paste -- Manual Collection -- Scraping -- Scraping a Website -- Loading Data -- Formatting Data -- Data Formats -- Formatting Tools -- Formatting with Code -- Switching Between Data Formats -- Processing Data -- Filtering and Aggregating Sampled Data -- Wrapping Up -- Chapter 4 Visualizing Time -- Trends -- Bar Chart for Time -- Making a Bar Chart -- Line Chart -- Making a Line Chart -- Step Chart -- Making a Step Chart -- Smoothing -- Using a Spline -- Events -- Timeline -- Making a Timeline -- Dot Plot -- Making a Dot Plot -- Cycles -- Multi-Line Chart -- Making a Multi-Line Chart -- Heatmap -- Making a Heatmap -- Wrapping Up -- Chapter 5 Visualizing Categories -- Amounts -- Bar Chart for Categories -- Making a Bar Chart for Categories -- Editing the Chart -- Scaled Symbols…”

Tabla de Contenidos: “…-- Characteristics of Services -- Intangibility -- Inseparability -- Variability -- Perishability -- Customer Participation -- Lack of Ownership -- The Growth of the Services Sector -- The Department for Professional Employees, AFL-CIO: Fact Sheet 2002-05 on Services Sector -- Reasons for Growth in the Services Sector -- Intermediate Demand from Firms -- Final Demand from Customers -- Career Opportunities in the Services Sector -- Insurance -- Call Centres -- Non-government Organizations -- Knowledge Process Outsourcing (KPO) -- Human Resources -- IT-enabled Services -- Hospitality -- Entertainment -- Aviation -- Summary -- Key Terms -- Brief Questions -- Essay Questions -- Assignments -- References -- Chapter 2: Marketing Management: Core Concepts -- Introduction -- The Marketing Offer -- Core Concepts -- Needs, Wants and Expectations -- Markets -- Exchange -- Customer Value -- Demand Management -- Segmentation, Targeting and Positioning -- The Powerful Consumer -- Creating Value -- Communicating Value -- Delivering Value -- Goods Marketing Versus Services Marketing -- Marketing Philosophies -- The Production Concept -- The Selling Concept -- The Selling Concept -- The Marketing Concept -- The Holistic Marketing Concept -- Marketing Challenges -- Customers -- Business Trends -- Technology -- Marketing Planning -- Database Marketing -- Marketing Tasks -- Summary -- Key Terms -- Brief Questions -- Essay Questions -- Assignments -- References -- Chapter 3: The Marketing Environment -- Introduction -- The Micro-environment…”

Tabla de Contenidos: “…Machine generated contents note: Introduction 1 The Time Is NOW 5 Living in the Past: The Old School of Sales and Service 7 First Marketing and PR, Now Sales and Service 8 The New Rules of Marketing and PR Are Now Widely Adopted 9 Living Real-Time and Mobile Has Changed Everything We Do 10 Why Sales and Service Are Experiencing a Revolutionary Transformation 11 Restoring the Human Touch: The Compelling Power of Authenticity 12 The Importance of Story 13 Social Media Is All about Connecting and Sharing 13 Content Drives Sales and Service 14 We 're All in Sales and Service Now 14 Online Content That Informs, Entertains. and Sells Insurance 15 Updates to this Revised Edition Learning from Examples: How the Successes of Others Can Provide Ideas and Options for Your Own Organization 17 1 The Old World of Sales and Service 19 The Old Sales Model: "Dialing for Dollars " 19 The Voice of Authority: When the Salesperson Was the Expert 20 The Salesperson Expert versus the Web-Educated Buyer 22 "These Sales Leads Stink!" …”

Tabla de Contenidos: “…Part 3 Current and Continuing Issues In Public Relations -- Chapter 27 Sustainability for Business: A New Global Challenge -- Chapter 28 Environmental Communication: A Matter of Relationships, Trust and Planning -- Chapter 29 Relationship Transformation: Shifting Media Boundaries -- Chapter 30 Reputation Management: Building and Maintaining Reputation through Communications -- Part 4 Industries and Organizations -- Chapter 31 The Automotive Industry: A Race to the Future -- Chapter 32 The Aviation Industry and Civil Aviation: Flying High for Business -- Chapter 33 The Insurance Industry: Reputation Management in Good Hands -- Chapter 34 The Hospitality Industry: Communicating with Our Guests -- Chapter 35 Sports Marketing: Champion Communicators -- Chapter 36 Effective Technology Communications: Innovation that Matters -- Chapter 37 The Entertainment Business: Lights, Cameras, Promotion -- Chapter 38 Health Care: Harmonizing the Healthcare Message -- Chapter 39 The Global Restaurant Industry: Communications Strategies -- Chapter 40 The Retail Industry: Not Your Father's Drugstore -- Chapter 41 The Pharmaceutical Industry: From Promotion to Constituency Relations -- Chapter 42 Consulting, Technology Services and Outsourcing: An Integrated Approach to Marketing and Communications -- Chapter 43 The Financial and Banking Industry: Investing in Our Stakeholders -- Chapter 44 The Food and Beverage Industry: Catering to People's Palates -- Chapter 45 The Oil and Natural Gas Industry: Communicating in a Challenging Environment -- Chapter 46 Internal and External Communications in a Law Firm -- Part 5 Practical Skills And Knowledge -- Chapter 47 Changing Your Own Behavior to Enhance Behavioral Results -- Chapter 48 Creativity: Powering Integrated Marketing Communications Ideas -- Chapter 49 Writing for the Ear: The Challenge of Effective Speechwriting…”

Tabla de Contenidos:

Tabla de Contenidos: “…-- Apple Services in a Nutshell -- Apple Music -- Apple TV+ -- Apple Arcade -- Apple News+ -- Apple Fitness+ -- iCloud -- Apple One Plans and Pricing -- Chapter 2 Cool Devices for Cool Services -- Finding Devices Ready for Apple One -- iPhone -- iPad -- Mac -- Apple TV -- Apple Watch -- PCs -- Android -- Apple One on the WWW -- Part 2 Are You Not Entertained? -- Chapter 3 Get Yo Groove On -- Access Apple Music -- iPhone and iPad -- Mac -- Windows -- Android -- Website -- Groovin' with Your Tunes -- iPhone, iPad, and Android -- Mac, Windows, and Website -- Chapter 4 Not Just TV - TV+! …”

Tabla de Contenidos: “…What we can learn from hardiness in high-stakes performance careers : Playing out hardiness as a musical director ; Secrets of long-term success as an entertainer ; Looking at hardiness in young performing musicians ; Hardiness in sports ; Winning the US tennis open ; What you can learn from increasing hardiness ; Levels in competitive swimmers --…”

Tabla de Contenidos: “…3 Trends und Studiendesigns inhaltsanalytischer Untersuchungen zur medialen Selbstthematisierung -- 4 Zentrale Konstrukte inhaltsanalytischer Studien zur medialen Selbstthematisierung -- 4.1 Verfolgung von Eigeninteressen (Medienjournalismus) -- 4.2 Reflexion der eigenen Rolle und Leistung (Metaberichterstattung) -- 5 Fazit und Forschungsdesiderata -- Literatur -- Content Analysis in Research on Fiction/Entertainment in the Media [Die Inhaltsanalyse in der Forschung zu fiktionalen Medieninhalten] -- Content Analysis in the Research Field of Fictional Entertainment -- 1 Introduction -- 2 Common Research Designs -- 3 Main Constructs Employed in Standardized Content Analyses on TV Series and Movies -- 4 Research Desiderata -- References -- Content Analysis in the Research Field of Satire -- 1 Introduction -- 2 Common Research Designs -- 3 Constructs Employed in Standardized Content Analyses on Satire -- 4 Research Desiderata -- References -- Content Analysis in the Research Field of Video Games -- 1 Introduction -- 2 Main Constructs &amp -- Topics of Content Analyses of Video Games -- 3 The Challenges of Doing Content Analyses of Video Games -- 4 How to Address Challenges in Content Analyses of Video Games? …”

Tabla de Contenidos: “…-- Chapter 11: What Really Matters to Investors (and Managers) -- The Corporate Mission -- Digging a Bit Deeper -- Strategic Resources -- Mapping Investments to Resources -- Preserving and Renewing the Strategic Resources -- Strategic Asset Deployment and Operation -- Measuring the Value Created -- The Proposed Strategic Resources &amp -- Consequences Report -- Takeaway -- Chapter 12: Strategic Resources &amp -- Consequences Report: Case No. I-Media and Entertainment -- Sector Synopsis -- Sirius XM: Resources &amp -- Consequences Report -- Subscribers Growth -- It's the Strategy, Stupid -- Disruption Threat -- Value Created -- A Reality Check -- But Is This Really What Investors Need? …”

Tabla de Contenidos: “…-- Reason one: advertising is everywhere -- Reason two: advertising is weird -- Reason three: advertising is where the money is -- Reason four: advertising is beautiful, inspiring, and entertaining -- Reason five: advertising is political -- What this book is about -- The foundations of studying advertising -- Advertising and capitalism -- Art, agency, and other complications -- What this book is not about -- References -- Chapter 2: The history of advertising: Contexts, transformations, and continuity -- Four moments in advertising history -- The first moment: origins, industrialisation, and development -- The first advertising? …”

Tabla de Contenidos: “…Hacking High Voltages Safely; 2. Automotive Audio Entertainment; 12. Get a Headful About Your Car Audio; 2.2.2. …”

Tabla de Contenidos: “…6.3.3 OntoMedia: an ontology-based personal entertainment system…”

Tabla de Contenidos: “….- PART III: SEXUAL CULTURES, ENTERTAINMENT MEDIA AND COMMUNICATION TECHNOLOGIES.- Introduction; Kath Albury and Alan McKee -- Chapter 19. …”

Tabla de Contenidos: “…-- 5.4 INTERACTIVE SEX ENTERTAINMENT -- 5.5 CYBERSEX ADDICTION -- 5.6 THE INTERNET AS AN ENABLER OF RISKY OFFLINE SEXUAL ENCOUNTERS -- 5.7 THE INTERNET AND SEXUAL HEALTH INFORMATION -- 5.8 SOCIAL SUPPORT AND EXPLORING SEXUALITY -- 5.9 TEENS AND RISKY SEXUAL ONLINE BEHAVIOUR -- 5.10 TELEDILDONICS AND THE FUTURE OF SEX IN CYBERSPACE -- 5.11 CONCLUSIONS -- SUGGESTED READINGS -- Chapter 6 Internet Infidelity -- 6.1 DEFINING INTERNET INFIDELITY -- 6.2 UNFAITHFUL ONLINE SEXUAL ACTIVITIES -- 6.2.1 Cybersex -- 6.2.2 Other online sexual activities -- 6.2.3 Pornography -- 6.3 VIRTUAL OR REAL? …”

Tabla de Contenidos: “…. -- The hard part: Come up with something that works from both an entertainment and a marketing perspective. -- Think like a publisher. -- Done beats perfection. …”

Tabla de Contenidos: “…Notes Chapter 4 Digital Technologies The Cloud Big Data Mobile The Internet of Things Social Notes Part II: Information Excellence Chapter 5 Processes, Resources, Operations and Information Processes Process Advantage Process Optimization Asset Optimization The Business Value of Information The Role of Information Technology Caveats Notes Chapter 6 The Discipline of Information Excellence From People to Machines From Physical to Virtual From Virtual to Digical From Processes to Experiences From Operations to Improvement From Static Design to Dynamic Optimization From Mass Production to Mass Personalization From Cost Reduction to Revenue Generation From Direct to Indirect Monetization From Touchpoints to Integration From Firms to Networks From Data to Actionable Insight From Answers to Exploration Notes Chapter 7 Burberry--Weaving IT into the Fabric of the Company Operational Excellence and Product Leadership From Operational Excellence to Information Excellence From Physical to Virtual From Virtual to Digical From Processes to Experiences From Mass Production to Mass Personalization From Cost Reduction to Revenue Generation From Touchpoints to Integration From Firms to Networks Notes Part III: Solution Leadership Chapter 8 Products, Services, and Solutions Competitive Strategy Product Elements The Experience Economy Pricing and Business Models Notes Chapter 9 The Discipline of Solution Leadership From Products and Services to Solutions From Generic and Expected to Augmented and Potential From Transactions to Relationships From Sales Results to Customer Outcomes From Standard Products to Custom Solutions From Products and Services to Experiences and Transformations From Standalone to Social From Product to Platform From Engineered to Ecosystem Notes Chapter 10 Nike--A Track Record of Success From Products to Solutions From Generic and Expected to Augmented and Potential From Transactions to Relationships From Sales Results to Customer Outcomes From Standard Products to Custom Solutions From Products to Experiences and Transformations From Standalone to Social From Engineered to Ecosystem Nike and the Other Digital Disciplines Notes Part IV: Collective Intimacy Chapter 11 Customer Experience and Relationships Customer Intimacy A Broad Spectrum of Relationships Dimensions of Interaction Collective and Collaborative Notes Chapter 12 The Discipline of Collective Intimacy From Transactions to Relationships From Relationships to Intimacy From Physical to Virtual From Virtual to Digical From Company to Community From People to Algorithms From Individual to Collective Notes Chapter 13 Netflix - Entertaining Disruption Information Excellence Accelerated Innovation Solution Leadership From Relationships to Intimacy From Physical to Virtual From Virtual to Digical From Company to Community From People to Algorithms From Individual to Collective Notes Part V: Accelerated Innovation Chapter 14 Innovation and Transformation Successful Commercial Innovation The Innovation Process Innovation Principles Innovation of Products, Processes, Relationships, and Innovation Business Model Innovation and Corporate Transformation Notes Chapter 15 The Discipline of Accelerated Innovation From Solitary to Collaborative From Internal to External From Closed to Open From Inside-Out to Outside-In From Products to Platforms From Linear to Agile From Employees to Crowds From Salaries to Prizes From Theoretical to Data-Driven From Human to Machine From Incremental to Transformational Notes Chapter 16 Procter & Gamble Cleans Up From Solitary to Collaborative From Internal to External From Closed to Open From Inside-Out to Outside-In From Employees to Crowds From Incremental to Transformational Notes Part VI: Successful Execution Chapter 17 General Electric--Flying High Digital Disciplines at GE Software at GE Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation Notes Chapter 18 Human Behavior and Gamification Human Behavior Gamification Gamifying Information Excellence Gamifying Solution Leadership Gamifying Collective Intimacy Gamifying Accelerated Innovation Gamification Across Disciplines Notes Chapter 19 Opower--The Power of the Human Mind Human Behavior and Energy Consumption Opower, Information, and Intimacy Notes Chapter 20 Digital Disasters Strategic Errors Cyberattacks Software Design and Development Challenges Operational Issues Unintended Consequences Erratic Algorithms Politics and Pushback Digital Disappointments Notes Part VII: What's Next? …”

Tabla de Contenidos: “…Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Acknowledgments -- Author Biography -- Introduction -- Glossary -- Terms -- Distinctions -- Notes -- Chapter 1 Orientation -- Coming Out of Obscurity -- Who This Book Is for -- The Student -- The Writer From Another Field -- The Entertainment Executive -- Game Designer -- Game Producer -- Technologist in Media -- Content Designer for Artificial Intelligence -- Warning for Career Changers -- What This Book Is Not -- Notes -- References -- Chapter 2 Definitions and Distinctions -- What Is Narrative Design? …”