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Tabla de Contenidos: “…ch. 1. Show, don't tell me a story -- ch. 2. Get into character -- ch. 3. …”

Tabla de Contenidos: “…PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news: artful persuasion -- Blow up the Internet -- Massaging the message -- Power to the people: giving your brand a personality -- Cause is the new celebrity: doing good to do well -- Going global -- Go big and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation -- Keep calm and manage on: crisis management -- Measurement: as simple as three letters? …”

Tabla de Contenidos: “…Introduction to authentic communication -- The sound of your leadership speech -- Present as a leader -- Make the audience feel welcome (and banish stage fright) -- Stand up straight (and don't forget to breathe) -- Lead your presentation, don't have it lead you -- Turn power point into performance art -- "Tell me a story" -- How to present optimism the right way -- Mastering the art of meeting and mingling -- Leveraging the energy of the room -- Avoid nuance when you speak out loud -- Developing your leadership presentation -- Handbook on leadership presence…”

Tabla de Contenidos: “…Your first week: anyone can do this -- The opportunity before you -- The second week: Ted Turner and me -- You already know how to do this -- The karma of shooting -- Week 3: tell me a story -- Fluffy may die -- Week 4: welcome to the revolution -- Week 5: your pathway to success -- Filing a flight plan -- Finding your clients -- Step 4 on the ladder to success: newspapers, magazines and tv news -- Week 6: the big money is in cable -- Video: your path to fame and fortune -- Quo vadis?…”

Tabla de Contenidos: “…A Tale of Two Tribes -- 2. Tell Me a Story -- 3. The Elements of Storytelling -- 4. …”

Tabla de Contenidos: “…The Perception of Crying in Women and Men: Angry Tears, Sad Tears, and the "Right Way" to Cry; 6. Tell Me a Story: Emotional Responses to Emotional Expression during Leader "Storytelling"…”

Tabla de Contenidos: “…White -- Part II: The social intelligence of thriving leaders -- Tell me a story : using an old tool to sustain culture, embrace change, and envision a bold future / Patricia S. …”
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Tabla de Contenidos: “…. -- Chapter 6 For Marketers: Be Honest -- Rule Two: Don't Waste My Time -- Chapter 7 Nothing but the Money Shots -- Chapter 8 Don't Tell Me a Story -- Chapter 9 For Marketers: No #&@ing Product Shots -- Rule Three: Be Unforgettable -- Chapter 10 Do Something Different -- Chapter 11 Own It -- Chapter 12 Capture a Unique Moment -- Chapter 13 For Marketers: Be Bold Enough to Be Unforgettable -- Rule Four: Ultimately, It's All About Humanity -- Chapter 14 Give Me the Thrill of Victory and the Agony of Defeat -- Chapter 15 Show Humanity, Not Perfection -- Chapter 16 For Marketers: Let Your Brand Be Human -- Your Secret Weapon: Music -- Final Words: Start Your Own Epidemic -- Case Studies: The Four Rules in Action -- [1] Daft Hands: Harder, Better, Faster, Stronger -- [2] A Dramatic Surprise on a Quiet Square -- [3] The Little Girl Giant -- [4] Dude Transports 22 Bricks on His Head -- [5] The T-Mobile Welcome Back -- [6] Lachen in der U-Bahn (Laughing in the Subway) -- [7] Time-Lapse Comparison: Skyscrapers, Jigsaw Puzzles, and Noah Kalina -- [8] "Torn," by David Armand and Natalie Imbruglia -- [9] Kony 2012 -- [10] Old Spice / The Man Your Man Could Smell Like -- Notes -- List of Videos -- Acknowledgments -- Index…”