“…No sabe ver o interpretar lo que ve en su entorno o en esa televisión marcial y rotunda. Todo conspira contra la claridad. …”
Texto completo en Odilo

Tabla de Contenidos: “…Consumer Response -- Promotional Tactics -- Advantages and Shortcomings -- Desktop versus Mobile Devices -- The Future -- Advertising's Reach and Efficacy -- Analyzing Website Visits -- Gauging Influence within Social Network -- Google Analytics -- Online Fraud and Unseen Ads -- Pirated Content -- Nielsen -- Time‐Shifted Viewing -- Facebook, Google, and Twitter -- Skipping and Blocking -- Improved Measures of Social Activity -- Traditional Media's Evolution -- Television -- Radio -- Print Media -- Out‐of‐Home Media -- Branded Content -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- 9 Reference Groups and Communities, Opinion Leaders, and Word‐of‐Mouth -- The Credibility and Persuasive Power of Reference Groups -- Consumption‐Related Reference Group -- Friends -- Fellow Shoppers -- Virtual Communities -- Advocacy Groups -- Factors Affecting Reference Group Influence -- Conformity -- Group Power -- Product Expertise -- Product Conspicuousness -- Endorsers and Spokespersons -- Celebrities -- Salesperson Credibility -- Vendor Credibility -- Medium Credibility -- Opinion Leaders and Word‐of‐Mouth -- Characteristics of Opinion Leaders -- Measuring Opinion Leadership -- Questioning -- Social Interactions -- Identifying Experts -- Online Influence -- Word‐of‐Mouth's Strategic Applications -- Online Reference Groups -- Stimulating Word‐of‐Mouth -- Going Viral -- Managing Negative Rumors -- Innovations' Adopters as Reference Groups -- The First Buyers -- The Followers -- The Somewhat Risk‐Averse -- The Highly Risk‐Averse -- The Last to Purchase -- The Nonadopters -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- PART IV Social and Cultural Settings -- 10 The Family and Its Social Standing -- Family and Consumer Socialization -- Parental Styles and Consumer Socialization…”

Tabla de Contenidos: “…Cover -- Copyright -- Credits -- About the Author -- About the Reviewer -- www.PacktPub.com -- Customer Feedback -- Table of Contents -- Preface -- Chapter 1: BLE and the Internet of Things -- Internet of Things -- Modern day IoT -- Real life examples of the Internet of Things -- Wearables -- The fitness tracker -- Smart home devices -- Amazon Echo -- Wireless bulbs -- Smart refrigerators -- Television and online media -- Google Chromecast -- Apple TV -- Automotive industry -- Technologies in the Internet of Things -- Wireless Local Area Network (WLAN) -- Wireless Ad-hoc Networks -- ZigBee -- Bluetooth Low Energy -- Bluetooth versions -- Bluetooth Low Energy Key Concepts -- Attribute Protocol (ATT) and Generic Attribute Profile (GATT) -- GATT Server and GATT Client -- Universally Unique Identifiers (UUIDs) -- GATT-based Bluetooth Profile Hierarchy -- Service -- Characteristic -- Generic Access Profile (GAP) -- Broadcaster -- Observer -- Central -- Peripheral -- Bluetooth Low Energy Security -- Key Generation -- Association Models in Pairing -- Numeric Comparison -- Just Works -- Out of Band (OOB) -- Passkey Entry -- Signing the Data -- Privacy -- Bluetooth Low Energy for the Internet of Things -- Applications of BLE in IoT -- Bluetooth Low Energy Beacons -- Bluetooth Low Energy Beacon use-case -- Communication model of BLE Beacons -- Bluetooth mesh networks -- Summary -- Chapter 2: BLE Hardware, Software, and Debugging Tools -- Bluetooth Low Energy hardware -- Development kits -- Nordic semiconductor nRF51 development kit -- S110 SoftDevice -- S120 SoftDevice -- S130 SoftDevice -- Adafruit Bluefruit LE on nRF8001 Bluetooth Low Energy IC -- Coin Arduino BLE hardware -- Bluetooth Low Energy software -- Bluetooth Developer Studio by Special Interest Group -- Nordic Semiconductor tools -- nRF Connect for Mobile (Android and iOS)…”

Tabla de Contenidos: “…PART III IMPEDIMENTS TO RESEARCH AND INTERVENTION -- 6 Barriers to Research -- COLLABORATION IN RESEARCH -- FEDERAL RESEARCH PERSONNEL -- Immediate Needs -- Future Needs -- References -- 7 Social Barriers To Aids Prevention -- SOCIAL RESPONSE TO EPIDEMICS -- COMMUNICATING ABOUT SEX -- BARRIERS TO ACTION: RECENT EXAMPLES -- Condom Advertising On Network Television -- Communicating With Inoffensive Language -- Federal AIDS Education Efforts -- Communicating Facts Versus Moral Suasion -- Reflecting Values Versus Imposing Them -- HISTORICAL LESSONS -- The Effects Of Epidemics On Poor People And Minorities -- Stigma -- Defining Stigma -- Effects Of Stigmatization -- Stigma And The Aids Epidemic -- Legal Status Of Homosexual Behaviors -- Toward Dispelling Stigma -- References -- APPENDIXES -- Appendix A The Committee's Recommendations -- Monitoring The Epidemic's Course -- Human Sexual Behavior And AIDS -- AIDS AND IV DRUG USE -- FACILITATING CHANGE IN HEALTH BEHAVIORS -- EVALUATING THE EFFECTS OF AIDS INTERVENTIONS -- BARRIERS TO RESEARCH -- Appendix B Supplemental Data -- BACKGROUND PAPERS -- ON THE ACCURACY OF ESTIMATES OF NUMBERS OF INTRAVENOUS DRUG USERS -- What Is The Definition Of Intravenous Drug User? …”

Tabla de Contenidos: “…The Communication Process: An Overview -- Rural Marketing Insight: Rural and Urban Responses to Television Advertisements -- Developing Effective Rural Communication -- Identifying and Profiling the Target Audience -- Determining Communication Objectives -- Designing the Message -- Selecting the Communication Channels -- Budgeting for Rural Communication -- Designing the Communication Mix Strategy Companies Face the Task of Distributing the Total Communication -- Measuring the Impact of Communication -- Rural Marketing Insight: Religion: A Key Profiling Factor for Designing Communication -- Rural Marketing Memo: Developing an Effective Rural Communication Message -- Creating Advertisements for Rural Audiences -- Rural Marketing Insight: Hitting the Bull's Eye -- Rural Media -- Conventional Media -- Rural-centric Non-conventional Media -- Rural Marketing Insight: Increasing Role of DTH in Rural India -- Rural Marketing Snapshot: Changing Means of Rural Communication -- Rural Marketing Insight: Clutter-free Communication at the Mela -- Sales Promotion and Events and Experiences -- Sales Promotion -- Events and Experiences -- Review of Objectives -- Discussion and Application -- Rural Marketing Case: Tata Shaktee GC Sheets -- Chapter 10: Rural Services Marketing -- Telecommunications in Rural India -- Reuters Market Light -- IFFCO Kisaan Sanchar Limited -- Nokia Life Tools -- Rural Marketing Snapshot: The Telecom Revolution in Rural india -- Rural Marketing Insight: M-VAS Initiatives in Rural India -- Information and Communications Technology (ICT) in Rural Areas -- ITC's e-choupal -- Common Service Centres -- n-Logue Village Internet Kiosks -- Drishtee -- The Relevance of ICT Services in Rural India -- Financial Services in Rural India -- Banking Services -- Microfinance and Credit Services -- Insurance -- Life Insurance…”

Tabla de Contenidos: “…Summary and Objectives -- 8.2. Television and Video -- 8.3. Computers in Engineering Education -- 8.4. …”

Tabla de Contenidos: “…BELTRÁN (1894-1979) -- LOS PERGAMINOS ACADÉMICOS -- LA REVOLUCIÓN DE LA MONEDA -- LA REVOLUCIÓN EN EL AGRO -- LA REVOLUCIÓN PERIODÍSTICA -- LA REVOLUCIÓN URBANA -- LA REVOLUCIÓN CÍVICA -- LA REVOLUCIÓN DE LA ECONOMÍA -- BIBLIOGRAFÍA -- JOSÉ CARLOS MARIÁTEGUI (1894-1930) -- BIBLIOGRAFÍA -- VÍCTOR RAÚL HAYA DE LA TORRE (1895-1979) -- BIBLIOGRAFÍA -- RAÚL PORRAS BARRENECHEA (1897-1960) -- INTRODUCCIÓN21 -- EL INTELECTUAL -- EL PARLAMENTARIO -- EL DIPLOMÁTICO -- BIBLIOGRAFÍA -- FUENTES PRIMARIAS -- LUIS ALBERTO SÁNCHEZ (1900-1994) -- NOTICIA BIOGRÁICA -- EL UNIVERSITARIO -- EL CONVERSATORIO UNIVERSITARIO -- EL VIAJERO -- SAN MARCOS, AMAUTA, MUNDIAL Y MARIÁTEGUI -- LAS EN LA POLÍTICA -- INTERMEZZO CON NUEVO DESTIERRO -- LOS LIBROS DE ERCILLA -- EL PROFESOR VISITANTE -- EL RETORNO A ESTADOS UNIDOS -- EL HIJO PRÓDIGO -- OTRA VEZ EN EL CAMINO -- SAN MARCOS OTRA VEZ -- SENADOR Y RECTOR -- EL HOMBRE DE LA TELEVISIÓN -- LA DEMOCRACIA -- NUESTRAS VIDAS SON LOS RÍOS... -- JORGE BASADRE (1903-1980) -- ALGUNOS APUNTES BIOGRÁICOS -- EL MÁS DESTACADO HISTORIADOR DE NUESTRA REPÚBLICA -- APASIONADO DE LA HISTORIA Y DEL PERÚ -- UNA VISIÓN ANALÍTICA DEL PERÚ -- HISTORIADOR SERIO -- LA INDAGACIÓN ANTE LA PREGUNTA METAÍSICA: ¿QUÉ ES EL PERÚ? …”

“…Este libro recoge textos de los especialistas y de los grupos de investigación más relevantes de este país, y permite al lector acercarse a capítulos centrados en internet, en la esfera educativa o en la televisión. Todo con diferentes ópticas, formatos y orígenes, describiendo investigaciones, reflexiones, trayectorias, proyectos, e iniciativas que presentan un bosquejo crítico, aunque también esperanzado, de una cuestión con profundas implicaciones sociales y personales. …”

“…Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. …”

“…It's simply undeniable: More and more people prefer watching their favorite movies, television shows, and videos from the comfort of their own sofas and couches. …”

Tabla de Contenidos: “…PowerPoint -- OneNote -- Collaborating in OneDrive -- Working with PDF Documents -- Part 3 The Chromebook Recreational Vehicle -- Chapter 12 Managing Your Music -- Getting Started with YouTube Music -- Creating a Standard Account -- Upgrading to a Premium Account -- Accessing Music in YouTube Music -- YouTube Music Library -- Playing Music on YouTube Music -- YouTube Music Radio -- Searching for an artist's station -- Uploading music -- Creating playlists -- Sharing playlists -- Playing music on external devices -- Enjoying Streaming Music with Pandora -- Streaming with Spotify -- Amping Up Amazon Music -- Rocking with Apple Music -- High-End Listening with Tidal -- Chapter 13 Having Fun with Photos -- Navigating the Chromebook Camera -- Taking a Picture -- Using the camera timer -- Scanning documents and QR codes -- Transferring Photos Taken with a Smartphone to Your Chromebook -- Transferring Photos from Other Devices to Your Chromebook -- Viewing Photos on Your Chromebook -- Viewing Photos on a Television -- Deleting Photos -- Deleting photos stored locally on a Chromebook -- Deleting photos from Google Photos -- Editing Photos -- Sharing Photos -- Chapter 14 Playing Video on the Chromebook -- Creating a Video with Your Chromebook -- Watching Videos on a Chromebook -- Navigating the Chromebook Video Player -- Skipping around a video -- Activating full screen mode -- Adjusting the volume -- Using Other Video Players on a Chromebook -- Playing Videos from an Android Phone or iPhone on a Chromebook -- Transferring a Video from a Dashcam or Another Device to a Chromebook -- Getting Started with Google TV -- Navigating Google TV -- Purchasing movies and TV shows -- Playing movies and TV shows -- Casting to a smart TV -- Exploring YouTube -- Navigating YouTube -- Playing and pausing video -- Activating full screen mode -- Adjusting the volume…”

Tabla de Contenidos: “…-- Camilo: constructor de futuro -- Enrique Borbonet, dirigente del grupo de oficiales que conspiraron contra Batista -- Jorge Enrique Mendoza, delegado provincial del INRA en octubre de 1959 -- Desaparece Camilo -- Fidel en la televisión habla de la desaparición de Camilo -- Discursos -- Despedida de duelo del capitán Geonel Rodríguez el 12 de julio de 1958, en la Sierra Maestra…”

Tabla de Contenidos: “…. -- 2.4.5 D-Book Connected TV Standards from the Digital Television Group -- 2.4.6 The CoDec Concerns -- 2.5 What is a CDN: A Simple Model -- 2.5.1 Setting the Scene for CDNs -- 2.5.2 CDNs as Money Savers -- 2.5.3 Request Routing -- 2.5.4 CDN Brokerage -- 2.5.5 SaaS Models within the CDN Ecosystems -- 2.6 Cloud Inside -- New Generation -- 2.7 The Three Generations of CDN -- 2.8 Software Definition -- 2.8.1 Multicore CPU and Functional Programming -- 2.8.2 Functional Programming and Containers -- 2.9 "Service Velocity" and the Operator -- Chapter 3 Workflows -- 3.1 Live Event Focus…”

“…From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. …”

Tabla de Contenidos: “…16.1.3 Reed-Solomon Codes in the Time Domain -- 16.1.4 Computing in a Finite Field -- 16.1.5 Performance of Reed-Solomon Codes -- 16.2 Convolutional Codes -- 16.2.1 Channel Capacity -- 16.2.2 Approaching the Capacity Limit -- 16.2.3 A Simple Convolutional Code -- 16.2.4 Coding Gain and Error Probability -- 16.2.5 Decoding and Output Signals -- 16.2.6 Recursive Systematic Coding (RSC) -- 16.2.7 Principle of Turbo Codes -- 16.2.8 Trellis‐Coded Modulations -- 16.3 Conclusion -- Exercises -- References -- Chapter 17 Applications -- 17.1 Frequency Detection -- 17.2 Phase‐locked Loop -- 17.3 Differential Coding of Speech -- 17.4 Coding of Sound -- 17.5 Echo Cancelation -- 17.5.1 Data Echo Canceller -- 17.5.1.1 Two‐wire Line -- 17.5.2 Acoustic Echo Canceler -- 17.6 Television Image Processing -- 17.7 Multicarrier Transmission - OFDM -- 17.8 Mobile Radiocommunications -- References -- Exercises: Solutions and Hints -- Index -- EULA…”

“…This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"--…”

Tabla de Contenidos: “…Concepts, Rules, and Examples -- Accounts to be Remeasured Using Historical Exchange Rates -- Chapter 52: ASC 835 Interest -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Chapter 53: ASC 840 Leases -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Chapter 54: ASC 845 Nonmonetary Transactions -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Chapter 55: ASC 850 Related-Party Disclosures -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Chapter 56: ASC 852 Reorganizations -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Chapter 57: ASC 853 Service Concession Arrangements -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Chapter 58: ASC 855 Subsequent Events -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Chapter 59: Asc 860 Transfers and Servicing -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Chapter 60: ASC 900S Specialized Industry GAAP -- Contractors-Federal Government (ASC 912) -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Development Stage Enterprises (ASC 915) -- Entertaintment-Broadcasters (ASC 920) -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Entertainment-Cable Television (ASC 922) -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Entertainment-Casinos (ASC 924) -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Entertainment-Film (ASC 926) -- Perspective and Issues -- Definitions of Terms -- Concepts, Rules, and Examples -- Entertainment-Music (ASC 928) -- Perspective and Issues -- Definitions of Terms…”

Tabla de Contenidos: “…-- Synchronous Optical Network -- Optical Transport Network -- HOW THE INTERNET WORKS -- WIRELESS NETWORKS -- Wi-Fi -- Bluetooth -- ZigBee -- ISM-Band Radios -- Radio Frequency Identification and Near-Field Communications -- BROADBAND TECHNOLOGY -- Cable TV Connectivity -- Digital Subscriber Lines -- Wireless Broadband -- THE INTERNET OF THINGS -- How Internet of Things Works -- Wireless Technologies of Internet of Things and Machine 2 Machine -- The Issues of Internet of Things -- 10 - Audio Electronics: Digital Voice and Music Dominate -- INTRODUCTION -- THE NATURE OF SOUND -- Microphones -- Speakers -- DIGITAL AUDIO -- Past Recording Media -- Digitizing Sound -- Digital Compression -- How an MP3 Player Works -- The Compact Disc -- AUDIO-VIDEO RECEIVER -- Radio Choices -- Surround Sound -- SPECIAL SOUND APPLICATIONS -- Wireless Speakers and Headphones -- Downloading and Streaming Audio -- Musical Instruments -- Noise-Canceling Earphones -- Sonar -- Hearing Aids -- 11 - Video Technology: TV and Video Is All Digital Now -- INTRODUCTION -- VIDEO FUNDAMENTALS FOR THE IMPATIENT -- Scanning Fundamentals -- Aspect Ratio -- Persistence of Vision -- Analog TV -- Digital TV -- Color Video Principles -- Video Compression -- TV Transmission -- TV Screen Technology -- Summary of Screen Technologies -- 3D TV -- CABLE TELEVISION -- SATELLITE TV -- OVER-THE-TOP TV -- CELL PHONE TV -- CLOSED-CIRCUIT TV -- DIGITAL VIDEO DISCS -- How a DVD Player Works…”

Tabla de Contenidos: “…Internal Case -- The External Case -- Case Expression or Fundraising Proposition -- Storytelling -- Collecting Stories -- What Works in Storytelling -- Structure in Storytelling -- Summary -- Discussion Questions -- References -- Chapter 9 Assessing Fundraising Performance -- Objectives -- Introduction -- Aggregate Fundraising Ratios -- The FACE ratio -- Cost Per Dollar Raised -- Conducting a Fundraising ROI Analysis -- Other Performance Measures -- Benchmarking Fundraising Cost -- Sector Benchmarking Initiatives -- The Fundraising Effectiveness Project (FEP) -- Fundraising Fitness Test -- Blackbaud Institute -- Taking Investment Decisions -- Calculating ROI -- Payback Period -- Discounted Cash Flows and Relevant Costs -- Profitability Index -- Real Rate and the Money (Nominal) Rate of Return -- Accounting for Risk -- Making the Case for Investment -- Summary -- Discussion Questions -- References -- Chapter 10 Direct Response Fundraising -- Objectives -- Introduction -- Cornerstones of Direct Response -- Acquisition Planning -- Setting Recruitment Objectives -- Segmentation -- Profiling -- Targeting -- Media Selection and Planning -- Direct Mail -- List Purchase -- Conducting a Test Mailing -- Pack Design -- List Swaps (Reciprocals) -- Unaddressed Mail -- Press and Magazine Advertising -- Free Standing Inserts (FSIs) -- Direct Dialogue -- Telephone Fundraising -- Direct Response Television (DRTV) -- Radio -- Billboards -- Two-Step Campaigns -- The Nature of the Fundraising Message -- The Case for Support -- Writing Fundraising Copy -- Illustration, Typeface, and Design -- Fulfillment -- Budgeting Control and Evaluation -- Testing -- Monitoring and Control -- Summary -- Discussion Questions -- References -- Chapter 11 Digital Fundraising -- Objectives -- Introduction -- Key Sources of Information -- Blackbaud -- M+R Benchmark Study…”