Tabla de Contenidos: “…Business trends in the postwar press, 1945-1949 -- Improvement and criticism, 1945-1949 -- Government, the Cold War, and newspapers, 1950-1954 -- The press and television, 1948-1960 -- Newspapers and the Civil Rights Movement, 1954-1957 -- The seeds of long-term change, 1950-1963 -- Kennedy and the press, 1960-1963 -- An industry in crisis, 1960-1965 -- Reflections on the postwar press…”

Tabla de Contenidos: “…Motion pictures as business boosters -- The talkies arrive, commercially speaking -- War on free shows, stars sell cars, business finds its voice -- Everything follows the film -- Television ads condition filmgoers to accept commercials -- Ad trailers make a big push -- Ad trailers in the modern era -- Hollywood the ad-product placement in the modern era…”

Tabla de Contenidos: “…Cover; Half Title; Title Page; Copyright Page; Table of Contents; Preface; I Fundamentals; 1 The Communication Technology Ecosystem; 2 A History of Communication Technology; 3 Understanding Communication Technologies; 4 The Structure of the Communication Industries; 5 Communication Policy & Technology; II Electronic Mass Media; 6 Digital Television & Video; 7 Multichannel Television Services; 8 IPTV: Video over the Internet; 9 Radio Broadcasting; 10 Digital Signage; 11 Cinema Technologies; III Computers & Consumer Electronics; 12 Personal Computers; 13 Automotive Telematics; 14 E-books…”

Click para texto completo. Acceso abierto