Tabla de Contenidos: “…Visual media and the healthy self in the 20th century : an introduction / Christian Bonah and Anja Laukötter -- Playing the doctor, playing the patient : the performance of health identities in live medical television, 1958 / Timothy M. Boon -- The BBC's Children in Need Telethon : the currencies of compassion / Karen Lury -- Let's talk about s... : the influence of cinema verite on sex education in French National Television around 1968 / Christian Bonah -- Measuring Subjectification : the reception of health education campaigns and the evaluation conundrum / Luc Berlivet -- Swimming the crawl to educate the modern body : visual material and the expanding market for participatory sports in the USA, 1890s-1930s / Olaf Stieglitz -- Inside Magoo (1960) : comedic commentary on 1950s America and Cancer / David Cantor -- 'One feels so much in these times!' …”

Tabla de Contenidos: “…The magic of television; Colour television; 3. Video recording - the impossible dream; Early developments; Helical scan; U-Matic; Domestic video formats; 4. …”

Tabla de Contenidos: “…Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing…”

Tabla de Contenidos: “…Folleto 1: Mensaje del Santo Padre -- Folleto 2: Servicio litúrgico -- Folleto 3: Programas religiosos -- Folleto 4: La televisión en la familia. Guía para padres y educadores -- Folleto 5: 10 consejos para usuarios de los medios de comunicación…”

Tabla de Contenidos: “…; Written texts--literature; Spoken humour--television and radio; Stand-up comedy; Index of terms; References…”