Tabla de Contenidos: “…Multiattribute Models -- Attitude‐toward‐Object Model -- Adding an Attribute -- Changing the Perceived Importance of Attributes -- Developing New Products -- Attitude‐toward‐Behavior Model -- Theory of Reasoned Action -- Theory of Trying to Consume -- Attitude‐toward‐the‐Ad Model -- Attitude‐toward‐Social‐Media‐Posts Model -- Attitudes' Motivational Functions -- The Utilitarian Function -- The Ego‐Defensive Function -- The Value‐Expressive Function -- The Knowledge Function -- Associating Brands with Worthy Objects or Causes -- The Elaboration Likelihood Model -- Cognitive Dissonance and Conflict Resolution -- Resolving Conflicting Attitudes -- Causality and Attribution -- Self‐Perception Attributions -- Foot‐in‐the‐Door Technique -- Attributions toward Others -- Attributions toward Objects -- Analyzing Self‐Attributions -- Summary -- Review and Discussion Questions -- Hands‐on Assignments -- Key Terms -- PART III Communication and Consumer Behavior -- 7 Persuading Consumers -- The Elements of Communication -- Source Credibility and Persuasion -- Time Passage and Source Credibility -- Barriers to Effective Communications -- Psychological Selectivity -- Message Clutter -- Broadcasted versus Addressable Messages -- The Evolution of Tv Advertising -- Addressable Communication -- Message Structure -- Image and Text -- Framing -- Framing Impact Behavior -- One‐ or Two‐Sided -- Native Ads -- Order Effects -- Persuasive Appeals -- Comparative -- Fear -- Humor -- Sex -- Timeliness -- Feedback and Effectiveness -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- 8 From Print and Broadcast to Social Media and Mobile Advertising -- Social Media and Consumer Behavior -- Individuals and Networks -- Consumer Engagement -- Advertising on Social Media -- Advertising Channels -- Google -- Advertising Strategies -- Mobile Advertising…”

Tabla de Contenidos: “…12.6 Small wind ensembles: studio or concert layout -- 13 Wind, brass, and percussion bands -- 13.1 A note about dynamic range and ear protection -- 13.2 Large wind ensembles -- 13.3 Classical brass ensemble -- 13.4 Brass band -- 13.5 Percussion ensembles -- 14 Organ -- 14.1 Brief introduction to the pipe organ -- 14.2 Doing a venue reconnoitre -- 14.3 Microphone choices, stands, and cable runs -- 14.4 Basic technique: straightforward organ layout -- 14.5 Organs with pipe divisions in several locations -- 14.6 Interesting acoustic effects and other awkward corners -- 14.7 Monitoring limitations -- 14.8 Communication: talk microphone -- 14.9 Noise -- 14.10 Electronic organs -- 14.11 Organ with orchestra: overdubbing or simultaneous recording -- 14.12 Organ pitch -- 14.13 Sampled organs -- 15 Choirs -- 15.1 General notes on microphone choice and placement -- 15.2 Choir spacing -- 15.3 Small choir -- 15.4 The choral society -- 15.5 Choral society with soloists and organ in concert -- 15.6 Antiphonal church choir -- 16 Solo voice, orchestra, and choir -- 16.1 Orchestra and choir -- 16.2 Orchestra and choir with stationary soloists -- 16.3 Recording live opera for cinema, DVD, TV, radio, or CD -- 16.4 Recording live opera at the Royal Opera House: microphone set-ups -- 16.5 Mixing opera to 5.1 surround for cinema -- Part III After the recording session -- 17 Mixing -- 17.1 Choosing and blending microphone sources into a static balance -- 17.2 Riding levels on ancillary microphones -- 17.3 Use of EQ and high-pass filters -- 17.4 Use of delays -- 17.5 Reverb: natural and artificial -- 17.6 Riding overall levels -- 18 Editing and post-production -- 18.1 Aims and philosophy of editing -- 18.2 Requirements of a classical editing system -- 18.3 Source-destination editing -- 18.4 Classical post-production workflow…”

Tabla de Contenidos: “…7.4 Die Sicherheit im WLAN -- 7.4.1 Wired Equivalent Privacy -- 7.4.2 WPA und 802.11i -- 7.5 Unterschiedliche Sendeverfahren -- 7.5.1 Infrarot‌ -- 7.5.2 Mikrowellen -- 7.5.3 Radiowellen (Funkwellen) -- 7.6 Kommunikation auf kurze Distanzen -- 7.6.1 Die Bluetooth-Technologie -- 7.6.2 Zigbee und Z-Wave -- 7.6.3 RFID -- 7.6.4 NFC -- 7.7 Fragen zu diesem Kapitel -- Kapitel 8: WAN-Datentechniken auf OSI-Layer 1 bis 3 -- 8.1 Von POTS zu ISDN -- 8.2 Breitband-ISDN und seine Nachfolger -- 8.2.1 Synchrone digitale Hierarchie -- 8.2.2 Sonet -- 8.2.3 ATM -- 8.3 Next Generation Network (NGN) -- 8.4 Die wichtigsten DSL-Varianten -- 8.4.1 Die DSL-Technologie -- 8.4.2 DSL-Verfahren -- 8.4.3 Probleme beim DSL-Einsatz -- 8.5 TV-Kabelnetze -- 8.6 Fiber to the Home -- 8.7 Satelliten -- 8.8 LPWAN -- 8.9 Mobile Datennetze -- 8.10 Fragen zu diesem Kapitel -- Kapitel 9: Mein Name ist IP - Internet Protocol -- 9.1 Die Geschichte von TCP/IP -- 9.2 Der Aufbau der Adressierung -- 9.3 Die Grundlagen der IP-Adressierung -- 9.3.1 CIDR‌ statt Adressklassen -- 9.3.2 Private Netzwerke‌ unter IPv4 -- 9.3.3 Ausnahmen‌ und besondere Adressen -- 9.3.4 Der IPv4-Header -- 9.4 IPv6‌ -- 9.4.1 Der Header von IPv6 -- 9.4.2 Konzepte und spezielle Adressen‌ unter IPv6 -- 9.5 Fragen zu diesem Kapitel -- Kapitel 10: Weitere Protokolle im TCP/IP-Stack -- 10.1 ICMP und IGMP -- 10.2 ARP -- 10.3 NAT und noch mehr Abkürzungen -- 10.3.1 NAT und PAT -- 10.3.2 Universal Plug and Play -- 10.4 Das TCP-Protokoll -- 10.4.1 Verbindungsmanagement -- 10.4.2 Datenflusssteuerung -- 10.4.3 Schließen der Verbindung -- 10.5 Die Alternative: UDP -- 10.6 Die Geschichte mit den Ports -- 10.7 Voice over IP und Videokonferenzen -- 10.8 Fragen zu diesem Kapitel -- Kapitel 11: Stets zu Diensten -- 11.1 Routing-Protokolle -- 11.1.1 RIP, RIPv2, IGRP -- 11.1.2 OSPF und IS-IS -- 11.1.3 BGP -- 11.1.4 CARP und VRRP…”

Tabla de Contenidos: “…10.4.2 The Discrete Case -- 10.4.3 Malthusian Population Growth Dynamics -- 10.5 Density-Dependent Population Growth -- 10.5.1 Logistic Growth Model -- 10.6 Beverton-Holt Model -- 10.7 Ricker Model -- 10.8 Hassell Model -- 10.9 Generalized Beverton-Holt (B-H) Model -- 10.10 Generalized Ricker Model -- Appendix 10.A A Glossary of Selected Population Demography/Ecology Terms -- Appendix 10.B Equilibrium and Stability Analysis -- 10.B.1 Stable and Unstable Equilibria -- 10.B.2 The Need for a Qualitative Analysis of Equilibria -- 10.B.3 Equilibria and Stability for Continuous-Time Models -- 10.B.4 Equilibria and Stability for Discrete-Time Models -- Appendix 10.C Discretization of the Continuous-Time Logistic Growth Equation -- Appendix 10.D Derivation of the B-H S-R Relationship -- Appendix 10.E Derivation of the Ricker S-R Relationship -- Appendix A -- Table A.1 Standard Normal Areas (Z Is N(0, 1)) -- Table A.2 Quantiles of Student's t Distribution (T Is tv) -- Table A.3 Quantiles of the Chi-Square Distribution (X Is χv2) -- Table A.4 Quantiles of Snedecor's F Distribution (F Is Fv1,v2) -- Table A.5 Durbin-Watson DW Statistic-5% Significance Points dL and dU (n is the sample size and k′ is the number of regressors excluding the intercept) -- Table A.6 Empirical Cumulative Distribution of τ for ρ = 1 -- References -- Index…”

Tabla de Contenidos: “…-- 3.3.1.1 MPEG and VCEG -- 3.3.1.2 The Development Process -- 3.3.1.3 Standards and Intellectual Property Rights -- 3.3.2 H.120, H.261 and MPEG-1: Early Video Coding Standards -- 3.3.3 MPEG-2: Digital TV and DVD-Video -- 3.3.4 H.263 and MPEG-4 Part 2: Internet and Mobile Video -- 3.3.5 H.264: Multi-Purpose Video Coding -- 3.3.6 H.265/HEVC -- 3.3.7 H.266/VVC -- 3.3.8 Other Standards and Formats -- 3.3.8.1 VC-1 -- 3.3.8.2 VP8, VP9 and AV1 -- 3.3.8.3 Essential Video Coding and Low-ComplexityEnhancement Video Coding -- 3.4 Comparing Video Coding Standards -- 3.5 Conclusions -- References -- Chapter 4 Structures -- 4.1 Introduction -- 4.1.1 How Does a Video Codec Use Structures? …”

Enlace con el listado completo de la colección

Tabla de Contenidos: “…Introduction -- 2. A brief overview of TV cookery in the UK -- 2.1 The "personality system" -- 2.1.1 Jamie Oliver -- 2.1.2 Nigella Lawson -- 3. …”

Tabla de Contenidos: “…I Don't Remember -- Ads That Say Less: Fewer People and Places Say More, Say It Louder, and Say It Better -- How Deep Tones Convey Wisdom: Finding Meaning in the Timbre of Voiceovers -- No Surprise, Women Are Tired of "Mansplaining" -- The Decelerated Delight - Slow Motion and the Mesmerized Mind -- The Neuroscience of Contact: Touch, Hug, and Hold to Connect -- First Impressions Are All That Matter - First Five Seconds of Advertising -- The Awe of the Unveil: Neuroscience Behind the Curtain Rise -- Tackling Territorial Transitions: Navigating the Mind's Map in 30 Seconds -- Chapter 17 scriptGPT - Writing Entire TV Shows, Plots, and Dialogue -- The Persona Palette: Neuronal Narratives in Archetypal Depictions -- The Neural Alchemy of Storytelling: Decoding Narrative Twists in Screenwriting -- Orchestrating Words, Sounds, and Emotion in Screenwriting Crafting Words that Resonate -- Character Interactions and Audience Appeal -- Chapter 18 luxuryGPT - Premiumize Products Using Brain Codes of Luxury -- The Paradox of Plenty: Perceived Luxury in the Economics of More or Less…”

Tabla de Contenidos: “…-- Developing Great Web Copy -- Make Your Content Usable -- Strive for Immediate Positive Reviews -- 6 Electronic Word of Mouth -- Positive External Reviews -- Coordinated Marketing Effort -- Generating Demand -- Reaching Interested Buyers -- Choosing the Right Delivery Methods -- Three Key Areas -- Direct Marketing for Your App -- Direct Mail -- Email -- Promoting Your App -- Your App in Traditional Media (Newspapers, Radio, TV) -- Advertising Your Apps -- Paid Search…”

Tabla de Contenidos: “…9.8.3 Quality of Service 466 -- Further Readings 467 -- Glossary 467 -- PART II SATELLITE APPLICATIONS -- 10 Communication Satellites 473 -- 10.1 Introduction to Communication Satellites 473 -- 10.2 Communication-related Applications of Satellites 474 -- 10.2.1 Geostationary Satellite Communication Systems 475 -- 10.2.2 Non-geostationary Satellite Communication Systems 475 -- 10.3 Frequency Bands 475 -- 10.4 Payloads 475 -- 10.4.1 Types of Transponders 477 -- 10.4.2 Transponder Performance Parameters 478 -- 10.5 Satellite versus Terrestrial Networks 479 -- 10.5.1 Advantages of Satellites Over Terrestrial Networks 479 -- 10.5.2 Disadvantages of Satellites with Respect to Terrestrial Networks 480 -- 10.6 Satellite Telephony 481 -- 10.6.1 Point-to-Point Trunk Telephone Networks 482 -- 10.6.2 Mobile Satellite Telephony 482 -- 10.7 Satellite Television 484 -- 10.7.1 A Typical Satellite TV Network 484 -- 10.7.2 Satellite -- Cable Television 485 -- 10.7.3 Satellite -- Local Broadcast TV Network 486 -- 10.7.4 Direct-to-Home Satellite Television 487 -- 10.7.5 Digital Video Broadcasting (DVB) 490 -- 10.7.6 DVB-S and DVB-S2 Standards 491 -- 10.7.7 DVB-RCS and DVB-RCS2 Standards 493 -- 10.7.8 DVB-T and DVB-T2 Standards 493 -- 10.7.9 DVB-H and DVB-SH Standards 494 -- 10.8 Satellite Radio 496 -- 10.9 Satellite Data Communication Services 496 -- 10.9.1 Satellite Data Broadcasting 496 -- 10.9.2 VSATs (Very Small Aperture Terminals) 497 -- 10.10 Important Missions 502 -- 10.10.1 International Satellite Systems 502 -- 10.10.2 Regional Satellite Systems 512 -- 10.10.3 National Satellite Systems 513 -- 10.11 Future Trends 514 -- 10.11.1 Development of Satellite Constellations in LEO Orbits 516 -- 10.11.2 Development of Personal Communication Services (PCS) 516 -- 10.11.3 Use of Higher Frequency Bands 517 -- 10.11.4 Development of Light Quantum Communication Techniques 517 -- 10.11.5 Development of Broadband Services to Mobile Users 517 -- 10.11.6 Development of Hybrid Satellite/Terrestrial Networks 517.…”

Tabla de Contenidos: “…-- Preface xvii -- Acknowledgements xix -- Abbreviations xxi -- 1 Introduction 1 /Harri Holma and Antti Toskala -- 1.1 WCDMA Early Phase 1 -- 1.2 HSPA Introduction and Data Growth 2 -- 1.3 HSPA Deployments Globally 4 -- 1.4 HSPA Evolution 5 -- 1.5 HSPA Network Product 6 -- 1.6 HSPA Future Outlook 7 -- References 8 -- 2 UMTS Services 9 /Harri Holma, Martin Kristensson, Jouni Salonen, Antti Toskala and Tommi Uitto -- 2.1 Introduction 9 -- 2.2 Voice 11 -- 2.3 Video Telephony 18 -- 2.4 Messaging 21 -- 2.5 Mobile Email 22 -- 2.6 Browsing 23 -- 2.7 Application and Content Downloading 24 -- 2.8 Streaming 26 -- 2.9 Gaming 26 -- 2.10 Mobile Broadband for Laptop and Netbook Connectivity 27 -- 2.11 Social Networking 30 -- 2.12 Mobile TV 31 -- 2.13 Location-Based Services 32 -- 2.14 Machine-to-Machine Communications 34 -- 2.15 Quality of Service (QoS) Differentiation 35 -- 2.16 Maximum Air Interface Capacity 40 -- 2.17 Terminals 44 -- 2.18 Tariff Schemes 45 -- References 45 -- 3 Introduction to WCDMA 47 /Peter Muszynski and Harri Holma -- 3.1 Introduction 47 -- 3.2 Summary of the Main Parameters in WCDMA 47 -- 3.3 Spreading and Despreading 49 -- 3.4 Multipath Radio Channels and Rake Reception 51 -- 3.5 Power Control 55 -- 3.6 Softer and Soft Handovers 57 -- References 59 -- 4 Background and Standardization of WCDMA 61 /Antti Toskala -- 4.1 Introduction 61 -- 4.2 Background in Europe 61 -- 4.3 Background in Japan 64 -- 4.4 Background in Korea 65 -- 4.5 Background in the United States 65 -- 4.6 Creation of 3GPP 67 -- 4.7 How Does 3GPP Operate? …”

“…Anhand einfacher Schritt-für-Schritt-Anleitungen zeigt er Ihnen, wie Sie Ihr NAS als Private Cloud und Home Server optimal einrichten: Dateien sichern, verwalten und mit anderen teilen, Benutzer verwalten, Fernzugriff einrichten, automatische Backups erstellen sowie Office-Dokumente und Multimedia-Dateien freigeben und mit dem SmartTV und anderen Ger̃ten wiedergeben. F|r alle, die noch mehr aus ihrem Synology NAS herausholen m̲chten, geht der Autor auf weiterführende Themen wie Datensicherheit und die Überwachung und Optimierung des Betriebs ein und zeigt Ihnen die Konfiguration abseits der grafischen Benutzeroberfl̃che für die Einrichtung eines eigenen Webservers und der beliebten Cloud-Lösung Nextcloud…”

Tabla de Contenidos: “…. -- Minesweeper -- Mahjong -- Musik und DVDs abspielen in Windows 10 -- Die generalüberholten Xbox-Apps meistern -- Xbox -- Groove Music -- Gratis Filme und TV gucken per Streaming -- Die App Filme &amp -- Fernsehsendungen -- Kostenlos Fernsehen gucken mit Zattoo -- 11 Sicherheit mit ­Windows 10 -- Neue Anforderungen an die Sicherheit eines Betriebssystems -- Windows Hello -- Microsoft Passport…”

Tabla de Contenidos: “…VLAN Tagging Modes -- VLAN Model Topology -- L2 Quality of Service (QoS)-Prioritization Marking and Handling -- Layer 3 Transport-Routing -- Layer 3 Forwarding -- Routing Protocols -- L3 Prioritization -- Access Edge Transport Considerations -- SERVICE MODEL ARCHITECTURES -- Service Specification Methodology -- PON System Service Model Partitions -- UNI Port Interface -- ONT Data Path -- ONT Services Interfaces -- PON Link -- OLT Data Path -- SNI Port Interface -- Service Model Supporting Functions -- HIGH-SPEED DATA SERVICE MODEL -- Example Service Model Partitions -- Network Insertion Point -- Service Transport -- Service Assurance -- Trusted Interfaces -- Scalability Aspects -- Provisioning Aspects -- Service Ingress and Egress Points -- VOIP TELEPHONY SERVICE MODEL -- Network Model Partitions -- Network Insertion Point -- Service Transport -- Service Assurance -- Trusted Interfaces -- Scalability Aspects -- Provisioning Aspects -- Service Ingress and Egress Points -- IPTV SERVICE MODEL -- Network Model Partitions -- Network Insertion Point -- Service Transport -- Service Assurance -- Trusted Interfaces -- Scalability Aspects -- Provisioning Aspects -- Service Ingress and Egress Points -- RF VIDEO SERVICE MODEL -- Network Model Partitions -- Network Insertion Point -- Service Transport -- Service Assurance -- Trusted Interfaces -- Scalability Aspects -- Provisioning Aspects -- Service Ingress and Egress Points -- OVERALL SERVICE MODEL PLANNING -- CONCLUSION -- Endnotes -- 11 - Video Overview and Broadcast Video Architecture -- INTRODUCTION -- BROADCAST VERSUS IPTV -- Broadcast Video -- Internet Protocol Television -- PROGRAM AND CASH FLOW -- Broadcast Model -- Money Flows in Various Ways -- Cable TV Model -- HOW DO YOU GET PROGRAMMING? -- Emergency Alert -- PEG Channels -- Local Origination -- HOW DO YOU CONTROL PROGRAMMING?…”

Tabla de Contenidos: “…Keyframe conventions -- Keyframing in the viewer -- Adding new keyframes -- Selecting linear or smooth curves -- Viewer keyframe controls -- Keyframing video animation -- Ken Burns on steroids -- Summary -- Chapter 14: Understanding the Principles of Color -- Color theory -- Color classification -- Color values -- The color wheel -- Color wheels in Final Cut Pro -- Color Board -- Color wheels -- Highlights wheel -- Color harmony -- Common color schemes -- Color schemes for non-designers -- Online color calculators -- Monitoring color accuracy -- Color-accurate monitors -- Monitor calibration -- Color correction and grading -- Adjusting temperature, tint, and hue -- Subtractive model of color mixing (CMYK model) -- Using HSL tuning for color grading -- Automatic color correction controls in Final Cut Pro -- Summary -- Chapter 15: Using Color Scopes for Advanced Color Correction -- Displaying the scopes -- Waveformmonitor -- Vectorscope -- Histogram -- The Video Scope menu -- Scopes workflow in Final Cut Pro -- Step 1 - exposure correction -- Step 2 - saturation control -- Step 3 - color balance -- Color curves -- Luma curve -- All color curves - RGB -- The eyedropper -- Hue and saturation curves -- HUE vs HUE -- HUE vs SAT -- HUE vs LUMA -- LUMA vs SAT -- SAT vs SAT -- ORANGE vs SAT -- Color and shape masks -- Summary -- Part 4: Outside Final Cut Pro -- Chapter 16: Your Job Role - Collaboration -- Understanding the job roles in video production -- The production team -- The postproduction editing team -- Exploring the industries that require video editors -- Corporate -- Social media -- Movies and TV -- Documentary -- Commercials -- Trailers -- Should you be a freelancer? …”

Tabla de Contenidos: “…. -- Interfacing an infrared receiver to read remote controls and control a TV with the RPZ -- Getting ready -- How to do it... -- Interfacing a motion sensor -- Getting ready -- How to do it... -- Interfacing a temperature humidity sensor using bit-banging -- Getting ready -- How to do it... -- Interfacing a gyroscope and accelerometer with the RPZ -- Getting ready -- How to do it... -- Pulling it all together with the Pi Sense Hat -- Getting ready -- How to do it... -- Chapter 10: Cooking up Projects to Amaze the World! …”

Tabla de Contenidos: “…-- CHAPTER 10 Advanced Topics in Pricing -- Nonlinear Pricing -- A Single Two-Part Tariff -- Two Two-Part Tariffs -- Tie-in Sales -- General Justifications for Tie-in Sales -- Tie-in Sales as a Method of Price Discrimination -- Package Tie-in Sales of Independent Products -- Interrelated Demands -- Quality Choice -- Other Methods of Nonlinear Pricing -- Minimum Quantities and Quantity Discounts -- Selection of Price Schedules -- Premium for Priority -- Auctions -- Summary -- Problems -- APPENDIX 10A The Optimal Two-Part Tariff -- APPENDIX 10B Nonlinear Pricing with an Example -- EXAMPLE 10.1 Football Tariffs -- EXAMPLE 10.2 You Auto Save from Tie-in Sales -- EXAMPLE 10.3 Stuck Holding the Bag -- EXAMPLE 10.4 Tied to TV -- EXAMPLE 10.5 Not Too Suite-Mixed Bundling -- EXAMPLE 10.6 Price Discriminating on eBay -- CHAPTER 11 Strategic Behavior -- Strategic Behavior Defined -- Noncooperative Strategic Behavior -- Predatory Pricing -- Limit Pricing -- Investments to Lower Production Costs -- Raising Rivals' Costs -- Welfare Implications and the Role of the Courts -- Cooperative Strategic Behavior -- Practices That Facilitate Collusion -- Cooperative Strategic Behavior and the Role of the Courts -- Summary -- Problems -- Suggested Readings…”

Tabla de Contenidos: “…Spontaneous opinions and impressions from viewing BFM TV's website -- 5.3.3. Identification of editorial units and first interpretations -- 5.3.4. …”