Tabla de Contenidos: “…Buy or Rent a MovieBuy a TV Episode; Navigate the Music Library; Play Music; Buy Music; Buy a Game; Connect Your Tablet to Your Xbox; Chapter 8: Performing Day-to-Day Tasks; Search Your Tablet; Display a Location on a Map; Get Directions to a Location; Check Your Weather Forecast; Check Another City's Weather Forecast; Plan a Trip; Get the Latest News; Track a Stock; Follow Your Favorite Teams; Chapter 9: Configuring Your Tablet; Display Mobility Settings; Display Power Options; Define an Action for the Tablet Power Button; Adjust Screen Brightness; Monitor Battery Life…”

Tabla de Contenidos: “…; Remember to Apply Your Changes; The Tabs; The Summary Tab; iPad Box; Version Box; Options Box; The Info Tab; Sync Address Book Contacts; Sync iCal Calendars; Sync Mail Accounts; Other; Advanced; The Apps Tab; Sync Apps; File Sharing; The Music Tab; The Movies Tab; The TV Shows Tab; The Podcasts Tab; The iTunes U Tab; The Books Tab; The Photos Tab; iTunes Device Settings; Restoring; Summary; Chapter 3 Exploring the iPadHardware…”

Tabla de Contenidos: “…I Tauste 1971 - 2 de Enero, fiesta de la Venida de la Virgen del Pilar ; T.II Zaragoza 20 de Mayo de 1972, Fiesta de la Coronación del Pilar T.III El Templo de Nuestra Señora del Pilar T.IV Los milagros T.V Las peregrinaciones T.VI Las Fiestas del Pilar T.VII España y la Virgen del Pilar ; T. …”

Tabla de Contenidos: “…Machine generated contents note: Foreword -- Introduction Part One Digital branding in perspective 01 What digital branding really means -- How digital has changed branding -- Global soapbox -- Social medial fail -- Traditional brand metrics -- Sum of all experiences -- Clarifying touchpoints02 Focusing on value -- Bridging the gap -- Value proposition -- It all comes down to content03 Considering the user journey -- Multichannel marketing -- User journey examples -- Content marketing -- The stages of the user journey -- Mapping the user journey04 Objectives and authenticity -- Branding for differentiation -- Authenticity -- Authentic value propositionPart Two The digital toolkit 05 Social media -- Social is personal -- User journey and value proposition -- Content and engagement -- Mobile social media experience -- Informing your social media approach -- Real-world integration -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Sentiment analysis -- Social media advertising -- Social media summary06 Search -- Search engine optimization -- Link building -- SEO summary -- Paid search -- PPC considerations -- Working with PPC agencies -- SEO and PPC working together -- Search conclusions07 Mobile -- Technology for the sake of technology -- User journey and context -- Local intent -- Integrated devices -- The technology distraction -- Mobile compatible is not mobile optimized -- Technology challenges -- Audience segmentation -- Frictionless technology -- Mobile sites and responsive design -- Start with the fundamentals -- Mobile apps -- Mobile conclusion08 Online advertising -- Advertising objectives -- App advertising -- Ad networks versus media owners -- Targeting options -- Creative options -- Ad reporting and analytics -- Online advertising conclusions09 E-mail marketing -- E-mail isn't exciting -- Ease of iteration -- The state of e-mail marketing -- Focusing on relevance -- E-mail and the user journey -- Going beyond last click -- Selecting an e-mail service provider -- Gaining opt-ins and building a list -- E-mail sign-up versus social connection -- List segmentation -- Open rates and click-through rates -- E-mail templates and design -- Sending and testing -- Dynamic content generation and rules -- E-mail marketing conclusions10 CRM and marketing automation -- Definitions and practicalities -- Single customer view and bringing data together -- CRM and ESP integration -- Advanced personalization and triggering -- Marketing automation -- The lead nurturing process -- Automation scoring -- More advanced automation options -- Testing, learning and adjusting -- A warning on marketing automation -- CRM and automation conclusions11 From integration to transmedia campaigns -- Integration -- Multichannel marketing is dead -- Omni-channel marketing -- Transmedia storytelling -- Conclusions -- Part Three Digital brand strategy and measurement12 Measuring digital branding -- Defining brand value and valuation -- Understand the value of every marketing activity -- For perfection we need a mind-reading device -- Digital shot itself in the foot -- TV has culture, digital doesn't... yet -- Filling the gaps -- Measurement comes in many forms13 Primaries and indicators -- Beyond the last click -- Digital branding dashboards -- 14 The role of analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-channel funnels -- Tracking code -- Dashboards and analytics -- Analytics conclusions15 Bridging the gaps -- Gap correlation -- Keeping it simple -- and the danger of selecting the wrong primaries -- Bring in offline channels and experiences -- Offline indicators -- A word on contribution -- Seeing it in action16 The importance of asking questions -- Confirming not predicting -- Sum of experiences -- Checking my dashboard -- No one said it was going to be easyConclusions -- References…”

Tabla de Contenidos: “…. -- T.IV ; El Renacimiento desde sus preliminares. -- T.V ; Reforma, Contrarreforma y Barroco. -- T.VI ; Edad de la Razón y Prerromanticismo. -- T.VII ; Romanticismo y Realismo. -- T.VIII ; La entrada en el siglo XX. -- T.IX ; De las vanguardias a nuestros días (I). -- T.X ; De las vanguardias a nuestros días (II)…”

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