“…Muestra cómo la excelencia de Pixar radica en conectar los pequeños detalles "principio que puede aplicar cualquiera en su propio negocio" con el objetivo final que persiguen todos los miembros de la compañía: crear películas que les hagan irse orgullosos.» Robert I. Sutton, profesor en la Universidad de Stanford y autor de Buen jefe, mal jefe…”

“…You'll also discover: The real secrets to selling more in a crisis The difference between rainmakers and rain barrels and how to find opportunity in adversity Why you must stop swimming naked and put your bathing suit on Why you don't get into buckets with crabs How to be a RIGHT NOW sales professional 7 Steps of Effective Prospecting Sequences and how to be professionally persistent How to adjust sales messaging to meet the moment The sales secrets of frogs, squirrels, and horses Sutton's Law and why you must go where the money is Why you need more than charm and a great personality to close sales in a crisis The five questions you must answer in the affirmative for every stakeholder How to handle buying commitment objections in a crisis How to protect your turf from competitors and your profits from price decreases Five ways to protect and advancing your career How to be bold and always trust your cape And so much more . . . …”