“…Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. …”

“…Quantitative Momentum is the individual investor's guide to boosting market success with a robust momentum strategy…”

“…Save spreadsheets in the Cloud to work on them anywhere Use Excel 2016 on a desktop, laptop, or tablet Share spreadsheets via email, online meetings, and social media sites Analyze data with PivotTables If you're new to Excel and want to spend more time on your actual work than figuring out how to make it work for you, this new edition of Excel 2016 For Dummies sets you up for success…”

“…Provides a mature and proven playbook approach (methodology) to enabling data governance that supports agile implementation Features specific examples of current industry challenges in enterprise risk management, including anti-money laundering and fraud prevention Describes business benefit measures and funding approaches using exposure based cost models that augment risk models for cost avoidance analysis and accelerated delivery approaches using data integration sprints for application, integration, and information delivery success…”

“…Access to all practice questions online with the Sybex interactive learning environment Over 1,000 unique practice questions and 2 practice exams include expert explanations Covers 100% of all 21 OCA/OCP objective domains for Exams 1Z0-809 and 1Z0-809 Studying the objectives are one thing, but diving deeper and uncovering areas where further attention is needed can increase your chance of exam day success. Full coverage of all domains shows you what to expect on exam day, and accompanying explanations help you pinpoint which objectives deserve another look…”

“…But, with this book and the right tools, you can manage the scope of the project from the start and successfully make your site enjoyable on any device. …”

“…Discover how to: Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers…”

“…, Tynan tells the fictional story of Julie, a onetime star producer, to illustrate how a new manager can successfully make the shift from a role without leadership responsibilities to one with them. …”

“…You’ll examine: A reference architecture for a production-ready data lake An overview of the data lake technology stack and deployment options Key data lake attributes, including ingestion, storage, processing, and access Why implementing management and governance is crucial for the success of your data lake How to curate data lakes through data governance, acquisition, organization, preparation, and provisioning Methods for providing secure self-service access for users across the enterprise How to build a future-proof data lake tech stack that includes storage, processing, data management, and reference architecture Emerging trends that will shape the future of data lakes…”

“…Understand why DevOps is first and foremost a people issue Take a deep dive into DevOps components: continuous integration, continuous delivery, cloud infrastructure, testing, and monitoring Achieve true efficiencies in speed to market, scalability, and the ability to innovate better and faster Explore case studies of how Disney, Associated Press, Sony, Discovery Communications, News Corp, and Netflix successfully adopted DevOps Learn a process for undertaking your DevOps transformation by starting small with just one team In 2009, new media upstart Flickr presented the first case study of DevOps in action at O’Reilly’s Velocity conference. …”

“…You’ll flex your problem-solving skills and employ Python’s many useful libraries to do things like: • Help James Bond crack a high-tech safe with a hill-climbing algorithm• Write haiku poems using Markov Chain Analysis • Use genetic algorithms to breed a race of gigantic rats • Crack the world’s most successful military cipher using cryptanalysis • Foil corporate security with invisible electronic ink • Derive the anagram, “I am Lord Voldemort” using linguistical sieves • Plan your parents’ secure retirement with Monte Carlo simulation • Save the sorceress Zatanna from a stabby death using palingrams • Model the Milky Way and calculate our odds of detecting alien civilizations • Help the world’s smartest woman win the Monty Hall problem argument • Reveal Jupiter’s Great Red Spot using optical stacking • Save the head of Mary, Queen of Scots with steganography Simulate volcanoes, map Mars, and more, all while gaining valuable experience using free modules like Tkinter, matplotlib, Cprofile, Pylint, Pygame, Pillow, and Python-Docx. …”

“…Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field…”

“…Most Australians know very little about the man who created one of the nation’s most famous companies. For all of his success, Jim is remarkably unassuming and approachable . …”

“…Author Tamara Loehr draws on her years of entrepreneurial success to share her proven methods of merging work, play, and family to map out and reach the life you actually want to live…”

“…The challenge of financial services valuation is addressed in terms of the roles of risk and capital, and business-specific "value trees" demonstrate the source of successful value enhancement initiatives. While most value management resources fail to adequately address the unique role of risk and capital in banks, insurance, and asset management, this book fills the gap by providing concrete, business-specific information that connects management actions and value creation, helping readers to: Measure value accurately for more productive value-based management initiatives and evaluation of growth opportunities Apply a quantitative, risk-adjusted value management framework reconciled with the way financial services shares are valued by the market Develop a value set specific to the industry to inspire initiatives that increase the firm's value Study the quantitative and qualitative management frameworks that move CFOs and CROs from measurement to management The roles of CFO and CRO in financial firms have changed dramatically over the past decade, requiring business savvy and the ability to challenge the CEO. …”

“…Discover how Scrumban can help you reignite stalled Agile initiatives Clarify crucial relationships between purpose, values, and performance Quickly develop shared understanding in and across teams Use Scrumban to better manage Product Owner/Customer expectations Improve the rollout of Scrum in any team using Scrumban Use Scrumban and let real improvements spread with least resistance Use the right metrics to gain insight, track progress, and improve forecasting Take advantage of Scrumban’s advanced capabilities as you gain experience Develop leaders to successfully guide your Agile initiatives Integrate modeling to reliably refine your forecasting and decision-making…”

“…Learn how to Get involved in the open source hardware community–its history and values Develop designs you can successfully prototype and manufacture Walk step by step through making derivatives from existing projects Build open source 3D printers, and remix 3D printable objects Create open source wearables Work with diverse source files, from electronics to other physical materials Fabricate your own designs Move from prototype to commercial manufacturing, and troubleshoot problems Choose a business model and build a profitable open source hardware company Avoid pitfalls associated with trademarks, copyrights, patents, and licensing Write documentation other hardware hackers can use Use open source hardware in education, helping students learn without boundaries…”

“…You can follow page by page and use the playbook to facilitate successful Kanban projects, or you can go directly to certain topics and use it to help you implement that particular "play."…”

“…Download these videos or stream them through our HD player, and gain a clear perspective on data, including all the analytics, architectures, techniques, tools, and technologies you need to use it successfully…”

“…Whether you're a small business owner who is new to bookkeeping or a seasoned bookkeeping professional who wants to learn more about creating complex financial reports, Bookkeeping For Dummies sets you up for success…”