“…Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world…”

“…It demonstrates conclusively that strategy and methodology are the keys to implementing SOA and provides the methodology needed for SOA success. The book examines the role of both non-agile and agile project management techniques for deploying SOA. …”

“…Bullying: Effective Strategies for Long Term Improvement tackles the sensitive issue of bullying in schools and offers practical guidance on how to deal successfully with the issue in the long term.The authors examine how bullying begins, the impact of bullying on the victimised child, and how the extent of bullying in schools can be reliably measured and assessed. …”

“…Psychologists have been trying to understand the factors that underpin children's success and failure in different educational domains for many years. …”

“… Serial Crime: Theoretical and Practical Issues in Behavioral Profiling successfully connects concepts and creates links to criminal behavior across crimes -murder, sexual assault, and arson- something no other book available does. …”

“…This fourth edition of Introduction to Psychotherapy builds on the success of the previous three editions and remains an essential purchase for trainee psychotherapists, psychiatrists and other professionals. …”

“…Each chapter explores a different stage of group work and concludes with useful suggestions and tips for having a successful experience. Throughout the book, an emphasis is placed on member development and personal growth being achieved through self-awareness, interpersonal…”

“…This book considers the role of deception during adolescence, and explores the factors which underpin adolescents' choice to deceive, whether these deceptions will be successful, and the ways in which such lies could be detected. …”

“…Drawing upon research originally cited in Ken Manktelow's highly successful publication Reasoning and Thinking, this completely rewritten textbook reflects on the revolutionary changes that have occurred in the field in recent years, stemming from the huge expansion in research output, as well as new methods and explanations, and the appearance of numerous books on the subject aim…”

“…It is based on Schlossberg's theory of transitions, a new process and content model that offers effective techniques for helping adults to understand and successfully navigate normal life transitions. This revised edition addresses contemporary societal ills that exacerbate adult life transitions, such as a tumultuous economy, increased unemployment, bankruptcies, and f…”

“…Interactional Coaching is a powerful, one-to-one learning approach, used successfully for over fifteen years, that enables executives to make the choices that work for them. …”

“…At every point in the lifespan, individual differences in a sense of control are strong predictors of motivation, coping and success and failure in a wide range of domains. What are the origins of these individual differences, how do they develop and what are the mechanisms by which they exert such an influence on psychological functioning? …”

“…How do some families successfully negotiate the linguistic, cultural, and psychological challenges of immigration, while others struggle to acculturate? …”

“…Contingency management uses a system of incentives and disincentives to motivate patients to meet their treatment goals, and has been implemented successfully in community treatment clinics, drug courts, and other settings. …”

“…This collection does just that; looking at the key changes in the last 30 years and assessing the Union's success or otherwise at responding to them. Addressing questions such as accession, the enlarged Union, enforcement and uncertainty in the European project, a team of experts gives its reasoned verdict…”

“…Combining both experimental and theoretical work, it describes the successful application of plasma processing to synthesize, modify, and process nanomaterials as well as the use of plasma processing in nanoelectronics, catalysis, energy sensors, and nanomedicine…”

“…The book describes how to go about enabling stakeholder engagement tactics to drive program success. It details specific actions to be taken throughout the program life cycle and includes case studies…”

“…TETRA is comparable in structure to the world-wide successful GSM system, however, individual features of TETRA are different, often more efficient and better designed than in GSM. …”

“…Given the mixed history of success with past intervention projects and programmes and the fact that the 2.8 billion people still relying on traditional solid fuels are the world's poorest 40% it is clear that securing a rapid transition to clean efficient and modern household energy systems for cooking heating lighting and other household uses will be challenging. …”

“…It addresses the impact of learning disabilities on students' success in mathematics and offers strategies that have proven effective in teaching these students. …”