“…Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. …”

“…They tell of skilful use of comprehensive branding strategies and costly disregard of basic branding principles, of stunning success and shattering reversal. This is a story with lessons for practitioners, researchers and citizens in democracies everywhere…”

“…Writers have represented 9/11 and its aftermath with varying degrees of success. In Out of the Blue, Kristiaan Versluys focuses on novels that move beyond patriotic cliches and cheap sensationalism and provide new insights into the emotional and ethical impact of these traumatic events& mdash;and what it means to depict them. …”

“…Each specially commissioned chapter demonstrates the successful application of Wittgenstein's philosophy; collectively they express a confidence that Wittgenstein's arguments and his philosophy will endure. …”

“…These were the elite, in reputation and rewards, and they were successful. Yet we can form little idea of their clinical effectiveness, and to modern eyes their theory and practice often seems bizarre. …”
Acceso a las primeras páginas
Sumario

“…It is commonly accepted that innovation and entrepreneurship are essential ingredients for a company’s long-term success. However, both fields have been treated within different scientific disciplines for many years. …”

“…This book provides all the key information needed to design offshore structures for renewable energy applications successfully. Suitable for practicing engineers and students, the author conveys design principles and best practices in a clear, concise manner, focusing on underlying physics while eschewing complicated mathematical detail. …”

“…This multidisciplinary--indeed, transdisciplinary--combination of archaeological, historical, and ethnographic research reveals how the Andean people of southern Peru's Colca Valley experienced and responded to successive waves of colonial rule by the Inka and Spanish empires from the fifteenth through seventeenth centuries. …”

“…The degree to which it can promote the geopolitical stabilization of Europe and the spread of economic and political governance, based on democratic ideals in its neighbourhood, will determine the future course of Europe and will be a clear indicator of the success or failure of the European Union on the international scene as a whole. …”

“…As is often the case with interdisciplinary endeavors, this renewed interest in virtue faces an important challenge-namely, successfully standing up to the requirements imposed by different disciplinary standards. …”

“…Conversations With Form helps us to understand how growth and change have shaped and conferred texture to the built environment in the past . . . and to what extent a built environment that is capable of successfully accommodating growth and change can be envisaged and planned, freeing itself from current functional, abstract, standardized, repetitive and interchangeable codes. …”

“…They start from the core observation that modern psychology has successfully penetrated numerous domains of society in its quest to develop a properly scientific methodology for analyzing the human mind and behaviour. …”
Sumario

“…He draws on extensive archival sources to reconstruct the successes and failures of those involved in the book trade—a cast of heroes and heroines, villains, and rogues. …”
Sumario

“…"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. …”

“…Hugh Collins highlights the potential of the fraternity as an instrument of political patronage, and attributes its success in this area to the important balance achieved in the Garter's constitution and fellowship between pragmatic considerations and knightly ideas. …”

“…By having a pedagogy that is based on denaturalising the naturalised patterns of meaning-making in science, students are not only successful within a lesson and across many lessons but, critically, are scaffolded into a deeper understanding of scientific knowledge."…”

“…Israel explains why the democratic and radical secularizing tendency of the Western Enlightenment, after gaining some notable successes during the revolutionary era (1775-1820) in numerous countries, especially in Europe, North America, and Spanish America, ultimately failed. …”

“…The teeth are major factors in the success of mammals, and knowledge of tooth form and function is essential in mammalian biology. …”

“…In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. …”

“…The fourth edition of this highly successful and accessible book has been substantially revised and updated and includes extra attention throughout to non-Western approaches and international political theory. …”