Tabla de Contenidos: “…A Five- Step Sequence to Yes8 Persuasion 360; How to Get Agreement Up, Down, and All Around; 9 Persuasion 911; What to Do When Your Persuasion Attempts Go Awry; 10 Yes Success; What to Do When Your Target Agrees (and Why Most People Don't Get This Right); 11 Your Persuasion Action Plan; How to Get a 10,000:1 Return on Your Investment in This Book; 12 The Psychology of Self-Persuasion; The First Person Who Needs to Say Yes ... …”

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Tabla de Contenidos: “…51 Investors: A Question of Need versus Want 54 Entrepreneurial Profile: Gabriel Shaoolian of Blue Fountain Media 58 When Your Needs Call for Investors 62 Collaboration Is Key 63 An Advisory Board as a Replacement for Investors 65 Entrepreneurial Profile: Anita Campbell of Small Business Trends and BizSugar.com 69 Chapter 4 Hiring Employees: The Good, the Bad, and the Alternatives 77 The Magic of Leveraging Your Time 79 The Downside of Hiring Employees 80 Entrepreneurial Profile: Ali Brown of Ali International 83 The Best of Both Worlds 89 How to Find the Best Outsourced Workers 94 Entrepreneurial Profile: Daven Michaels of 123Employee.com 96 Chapter 5 Laser-Sighted Marketing through Social Media 101 The Magic of Social Media Marketing 106 Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV 108 Four Keys to Social Media Marketing Success 111 Entrepreneurial Profile: Mike Roberts of SpyFu.com 123 Chapter 6 From Entrepreneur to Icon: Achieving Expert Status 129 Embracing Your Expertise 132 Building Your Information Empire 133 Entrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen Group 139 Chapter 7 The Socially Responsible Entrepreneur: It's Not Always about You 143 Social Entrepreneurship Is True Entrepreneurship 146 Entrepreneurial Profile: Adam Braun of Pencils of Promise 148 Sustainability Is the New Bottom Line 151 Entrepreneurial Profile: Scott Harrison of charity: water 155 Chapter 8 Pulling a 180: The Business Turnaround 159 Flexibility Allows for Transformation 162 Entrepreneurial Profile: Matt Mickiewicz of SitePoint and 99designs 167 What to Do Before You Give Up 171 Entrepreneurial Profile: Mike Michalowicz of The Toilet Paper Entrepreneur 177 Afterword 183 Resources 187 Epigraph Sources 195 Index 197…”

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